SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 205

Scaling Marketing Management Branding 205

SaaStr

OCTOBER 19, 2022

ARR, growing 30%, and worth a stunning $20B in today's market. 5 Interesting Learnings: #1. This is why the market loves them today. Slowly going upmarket — after 14 years. After 14 years of staying “50 employees to 5,000” A reminder it’s never too late to go upmarket! #5. The secret?

Scale 276

Scale SMB Engineering Cloud 276

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. But what makes B2B content good ? Tough question.

B2B 115

B2B Technical Advisors SaaS Payments Underperforming Technical Team 115

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase.

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

SaaStr

MARCH 20, 2024

So, unless you can make the argument that it’s going to return the fund, it’s not that interesting. There is less money to spend today, and even if you have money, there is so much more focus on efficiency metrics in addition to growth, and you might not be encouraged to spend it as you once were.

Sales Hiring 262

Sales Hiring Sales Recruiting Scale Headcount 262

SaaStr

NOVEMBER 25, 2023

Previously t here was a lot of focus on inputs and ensuring people felt like they were accomplishing something, even though the revenue might not have been there. Most leaders might diagnose this as the middle or bottom-of-the-funnel issue b ut in 4 out of 5 instances, the real diagnosis is the top-of-the-funnel issue.

Sales Hiring 207

Sales Hiring Underperforming Technical Team Revenue Sales 207

SaaStr

AUGUST 29, 2022

5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator : Anu Hariharan , Managing Director at Y Combinator, will share key learnings from top B2B startups and how these pivotal lessons help founders build in any sector. If you haven’t already, sign up here for tickets before we sell out.

Scale 251

Scale Sales Hiring Marketplace as a Service B2B 251

SaaStr

MARCH 30, 2021

But really, it means you aren't doing any effective marketing. Going into battle every day, and almost always losing … few things are tougher. Are you focusing your marketing efforts in the areas you do win? And think about what even going from say a 10% close rate to a 15% close rate will do to your growth rate.

Scale 290

Scale Market Segmentation Leadership Engineering 290

SaaStr

DECEMBER 3, 2021

With 500+ episodes and almost 5 years behind us, we thought this would be a fun time to share the Top 25 episodes of all time. 5 SaaStr 184: Step by Step Guide To Scaling Your Sales Team, Why Founders Need To Spend More Time On Top of Funnel & Why Discounting Is A Great Tool with Sam Blond, Chief Sales Officer @ Brex. #4

Scale 206

Scale Sales Hiring SMB Benchmarks 206

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. You found product-market fit You’ve found product-market fit, and you’re scaling.

Sales Hiring 206

Sales Hiring Product Marketing Scale Marketing 206

User Pilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create different formats of resources.

Software Review 103

Software Review AI Search SaaS Technical Review 103

User Pilot

APRIL 3, 2024

In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you! In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you!

AI Search 105

AI Search Software Review SaaS AI 105

User Pilot

JUNE 20, 2023

This is the key focus of our guide. TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. The idea validation process consists of 6 steps. In step 3, you need to define your target audience and create user personas.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Metrics 91

Metrics Marketing Technical Review Sales Funnel 91

Sales Hacker

SEPTEMBER 22, 2023

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Focus on customer success.

Enterprise 89

Enterprise Scale Generative AI SMB 89

Buffer Resources

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned.   In my case, I found my sweet spot in content marketing, the African startup and VC scene, and career development – the pillars of my content strategy.

ChatGPT 129

ChatGPT Social Media Interviewing Content Marketing 129

User Pilot

AUGUST 10, 2023

Map out the onboarding journey and evaluate each step to eliminate unnecessary tasks. Focus on Aha! Focus on delivering small wins in the initial experience to engage them and encourage further exploration. The odds are that your product is going to have multiple user personas. Where does it start and where does it end?

Onboarding 96

Onboarding SaaS User Experience Scale 96

Buffer Resources

APRIL 9, 2024

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market.   To get a better sense of what is going to resonate with your audience, the assistant will ask:  What is your business about? These are the ones I keep coming back to. 

AI Search 106

AI Search AI Social Media ChatGPT 106

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. Each step represents an action the sales org must take to convert a prospect to a customer. For your team, this step is about making your prospects realize they need your products or service.

Sales Funnel 119

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 119

Neil Patel

OCTOBER 3, 2020

You need to use a proven strategy that’s going to work for your specific business. You need to use a proven strategy that’s going to work for your specific business. If you’re going to get into it, you’d better ensure results through well-thought-out SEO strategies customized for your specific website. Of course, you do.

Consulting 144

Consulting Scale Sales Hiring Sales Funnel 144

Baremetrics

OCTOBER 10, 2021

Inbound marketing is the process of getting potential clients to find your company. Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. But what makes B2B content good ? Tough question.

B2B 56

B2B Technical Advisors SaaS Payments Underperforming Technical Team 56

Neil Patel

APRIL 10, 2023

Internal links are an important part of your overall content marketing strategy. Internal links give you, the content marketer or website owner, the ability to further promote your own content in a natural and relevant way. So, what are internal links? So, what are internal links? Let’s jump in!

PayPal 81

PayPal Strategy Engineering Content Marketing 81

Neil Patel

DECEMBER 3, 2019

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. Just like how lightning kept going on for hours. We are conditioned to be very reactive. But that’s not how you win. So how do you come up with these bold bets? You unplug!

Marketing 143

Marketing Social Media Advertising Content Marketing 143

User Pilot

APRIL 7, 2023

This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. TLDR B2B customer insights are the knowledge and information gained by companies that focus on businesses as individual customers. Their challenges and pain points.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. It attracts people (who’d otherwise be strangers) to become your customers. But how can you use it?

B2B 105

B2B Development Team Review Software Review Marketing 105

Neil Patel

JULY 7, 2020

But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? Marketing definitions. In marketing, we all use terms that might be a bit confusing. SEO is tough. It’s time-consuming and hard to implement. Keyword research.

Underperforming Technical Team 145

Underperforming Technical Team Content Marketing Advertising Construction 145

Neil Patel

OCTOBER 27, 2021

OK, so now that we know why SEO planning is important, let’s dive into the steps you can take each quarter to assess your performance. The first step with any strategy is to set goals. Without it, you won’t have a clear understanding of where you’re going, what you want to achieve, and measurable ROI.

Technical Review 145

Technical Review Social Media Trends Engineering 145

User Pilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Trends 145

Trends Social Media Marketing Technical Review 145

Neil Patel

OCTOBER 23, 2020

I’m going to teach you to set up your site like you’ve done this thousands of times before. For example, if you wanted to start a blog about vintage teacups, your URL could be www.vintageteacups.wordpress.com. Investing in domain registration and hosting is the first step towards growing an independent business. A niche blog?

Marketplace as a Service 137

Marketplace as a Service Software Review Technical Review Business Model 137

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? The next step is actually getting it to them. In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Neil Patel

JULY 1, 2021

However, not all marketers understand how to implement a content strategy correctly. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today.

Strategy 145

Strategy Social Media Marketplace as a Service Content Marketing 145

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book.

Strategy 143

Strategy Social Media Marketing Technical Review 143

User Pilot

JULY 11, 2023

That’s why we’re not only going to recommend high-quality creators you can follow. Best customer experience videos in user onboarding If you work in customer success and product marketing, learning about user onboarding is an essential part of your job. Malewicz’s take on mobile onboarding screens. moment” varies from user to user.

Technical Review 97

Technical Review Onboarding Mobile Retention 97

Neil Patel

MARCH 12, 2021

Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. Focus on what current apps do well and what they don’t. You’re in good company.

Payment Methods 144

Payment Methods Payment Solutions Payments Sales Hiring 144

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Maybe you’ve set your budget and ad parameters and are ready to go. This, of course, is the challenge of paid marketing. 5 Methods to Convert Paid Ad Leads. 5 Methods to Convert Paid Ad Leads.

Social Media 142

Social Media Artificial Intelligence AI Search Advertising 142