SaaStr

SEPTEMBER 20, 2023

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. What does this mean for Cloud companies?

Cloud 250

Cloud Payments Software Review Payment Solutions 250

SaaStr

JANUARY 10, 2024

These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Here are the 7 big mistakes they made, so you can avoid them. Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. What do we value?”

Sales Hiring 251

Sales Hiring Scale Technical Review Leadership 251

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. It’s wasn’t 1 out of 10 companies he spoke with that the fund was really excited about.

Sales Hiring 259

Sales Hiring Sales Recruiting Scale Headcount 259

SaaStr

MARCH 8, 2024

While companies are scrambling to roll out these new tools, they also want reliability and predictability in the value they’re getting from your products, which can make pricing extremely difficult. Some companies have AI features with very low frequency, but you can’t assume usage will stay low.

AI 199

AI Artificial Intelligence Pricing SaaS 199

SaaStr

MAY 12, 2023

We kicked off a new series that productized something we’ve been doing for 10+ years at SaaStr … getting top leaders to share their mistakes. Over the past 23 years, I founded four companies, sold two, both bootstrapped and raised ($300M). What would you ask in an interview, to see whether they’re good? And we were right.

Engineering 232

Engineering Sales Hiring Interviewing Scale 232

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

APRIL 19, 2023

If you’re looking for a marketing strategy to grow your SaaS business, SaaStr’s very own Jason Lemkin has five things you can do today, this week, or this month that always work. Most SaaS companies need to spend more on marketing. No matter what, you need to do more marketing in the back half of this year.

Sales Hiring 148

Sales Hiring Marketing ChatGPT Strategy 148

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How do you fix GTM?

Sales Hiring 235

Sales Hiring SaaS Banking AI 235

SaaStr

DECEMBER 6, 2023

On How to Go Long in SaaS There are a variety of factors involved in keeping the energy up to continue building a business in SaaS. The consumer side is ten times more stressful because you don’t have recurring revenue, and a single change in the platform can alter the entire dynamics of your business model. How does he do it?

AI 212

AI Sales Hiring Scale Artificial Intelligence 212

SaaStr

JULY 15, 2022

Episode 573 of the podcast is an excerpt from the recording, and you can find the full transcript below. So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? It was packed.

Scale 244

Scale Outsourcing Services Sales Hiring VP of Engineering 244

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. While stability isn’t bad, sometimes it can stagnant you. So, instead of dynamic territory books, they moved to just dynamic books.

Scale 215

Scale Sales Marketing Construction 215

SaaStr

SEPTEMBER 14, 2023

That’s why SaaStr founder and CEO Jason Lemkin held an “Ask Me Anything” session at this week’s Workshop Wednesday, held every Wednesday at 10 a.m. When do you know you have a good SDR or AE? How do you build high-quality content that’s consistent and repeatable? But, back to critical hires for your Saas company.

Outsourcing Services 211

Outsourcing Services Sales Hiring Scale Sales Recruiting 211

SaaStr

JULY 29, 2021

It may seem like you are in a hurry, but in the end, anything less than a great co-founder will set you back. Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at marketing. Do at least 20–30 customer interviews before you start writing too much code. A bit more here.

Sales Hiring 300

Sales Hiring Sales Recruiting Interviewing Engineering 300

SaaStr

JANUARY 15, 2021

86% of marketers consider demand generation a core part of marketing. However, demand generation is much harder today than it was 5 or 10 years ago. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. 1) Not Qualifying and Segmenting Leads.

Software Review 190

Software Review Market Segmentation Engagement Sales 190

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

Technical Review 106

Technical Review Startup Social Media Marketing 106

SaaStr

APRIL 11, 2023

Understandably, the collapse of a venture bank where companies could lose billions of dollars was staggering. Over the years, he shifted into consulting with early-stage founders on go-to-market strategies and sales. What are they going to use debt for? In March of this year, the U.S. Did PacWest feel the impact?

Banking 212

Banking Sales Hiring Venture Capital Communication 212

SaaStr

MAY 16, 2023

Despite the challenges, there is still some good news: founders who launch companies in this market may be rewarded with a specific set of advantages. That is a large number of stakeholders with an interest in the success of your company. SaaStr Workshop Wednesdays are LIVE every Wednesday. Sign up for free.

Communication 210

Communication Startup Investment Strategy 210

SaaStr

OCTOBER 3, 2023

In the latest Workshop Wednesday , held every Wednesday at 10 a.m. In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Why is teaming the new selling?

Enterprise 231

Enterprise B2B Scale SMB 231

SaaStr

AUGUST 19, 2022

Episode 583 of the podcast is an excerpt from the recording, and you can find the full transcript below. And I think it shows that the top PE firms are pretty optimistic that things are going to remain good and get even better in SaaS and cloud. So that stock popped 10% yesterday. So much talk about doom and gloom.

Scale 215

Scale Sales Hiring Scaling VP of Engineering 215

SaaStr

DECEMBER 8, 2022

. — but I thought I’d share my Top 10 Learnings ahead of that while they are top of mind: 1. If at almost $2B in ARR, and a market-dominating brand, HubSpot has to still do RFPs … even when selling to medium-sized businesses … well get used to it. You’ll be doing them forever, too.

Scale 241

Scale SMB Scaling Customer Success 241

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. In this article, we’ll discuss 10 analytics dashboard examples. TL;DR Analytics dashboards are tools for visualizing key metrics in your business.

Social Media 83

Social Media Data SaaS Scale 83

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? We follow Rippling’s journey from $10 million ARR to hundreds of millions of ARR and the key learnings along the way. . Using messaging to maximize outbound efforts .

Outsourcing Services 219

Outsourcing Services Scale Sales Hiring Outsourced Development 219

SaaStr

AUGUST 10, 2023

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. How do you build something that has a real shot at making it? “You You avoid building it in a bubble,” says Kimball. You don’t want to do that.

Scale 188

Scale Scaling Sales Hiring Cloud 188

User Pilot

APRIL 30, 2024

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. It also provides examples of SaaS organizations that have mastered it and explains how Userpilot can help you follow in their footsteps. How does it fit into the product-led growth strategy ?

Strategy 94

Strategy SaaS Customer Lifetime Value Education 94

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. You might not be DocuSign, but for SMBs in France in retail, you are number one. The original vision for G2 was to be the Yelp of software.

AI Search 201

AI Search AI ChatGPT Software Review 201

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience. What is conversational marketing and how does it work? There’s a bot that detects your presence on the website.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

NOVEMBER 22, 2022

In this week’s Workshop Wednesday, CMO and CSO at Gitlab, Ashley Kramer, dives deep into one of the best marketing assets a company can have, and that’s open-source communities. . Collaboration, Results, Efficiency, Diversity, Inclusion, and Transparency — that all companies could learn and benefit from. . .

Marketing 220

Marketing Innovation Investment Engagement 220

SaaStr

NOVEMBER 1, 2022

They also did an A+ session at Annual with several top India SaaS founders, which you can catch below! For those that didn’t attend – we got you covered. SaaStr had more than 10,000 delegates this year and India was well represented, with 5%-10% of exhibition booths and strong presence on stage.

Scale 218

Scale Sales Hiring Cybersecurity Underperforming Technical Team 218

SaaStr

APRIL 16, 2023

David, I want to start with you to get some of your thoughts. The specific way mobile translates into faster growth is that you can slurp the address book. In the original Yammer sign up flow, we literally prompted you to type in the user names of the email addresses of coworkers that you can remember.

Scale 347

Scale Sales Hiring PayPal Development Team Review 347

SaaStr

MAY 27, 2023

We kicked off a new series that productized something we’ve been doing for 10+ years at SaaStr … getting top leaders to share their mistakes. He joined us some time ago at our 2017 Summer Social, when Clari was much smaller, you can chat out that great session together with the founder of Medallia below.– – Jason, ed.

Technical Review 184

Technical Review Leadership Company Culture Startup 184

SaaStr

JANUARY 25, 2022

The velocity, the pace, and the strategy has changed. And it matters so much less where you are based. You’ll see so many VCs talk about this on twitter, for a reason. The odds an email gets a response from a non-CEO are 10% of that if the CEO reaches out, best case. How much are you raising? But not all.

Consulting 287

Consulting Investment Cloud Data 287

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

Scale 93

Scale AI Search Social Media AI 93

SaaStr

NOVEMBER 25, 2023

The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets? #1: When everyone went remote, they worked remotely from the beach while their companies were growing. Now, it’s “try your hardest doing work and actually impact the numbers you need it to.”

Sales Hiring 202

Sales Hiring Underperforming Technical Team Revenue Sales 202

SaaStr

JULY 29, 2022

Episode 577 of the podcast is an excerpt from the recording, and you can find the full transcript below. Let’s get it going. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down.

Scale 220

Scale Scaling Sales Hiring Enterprise 220

SaaStr

FEBRUARY 13, 2021

No one will buy you, fund you, or join you.” You can’t go from $4m ARR one year to just $5m ARR next and really get anywhere. You can’t go from $4m ARR one year to just $5m ARR next and really get anywhere. If you have product-market fit. More on that here.

Part-Time VPE 238

Part-Time VPE Sales Hiring Scale Business 238

SaaStr

MAY 27, 2022

Most of you give about a 12.5% But 19% of you give no discounts at all. Only 42% of you find free pilots generally convert to Paid. But 74% of you find your Paid Pilots convert to Paid Customers at the end of the pilot. But 74% of you find your Paid Pilots convert to Paid Customers at the end of the pilot.

Sales Hiring 292

Sales Hiring Pricing Scale Interviewing 292

SaaStr

FEBRUARY 11, 2021

It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. It’s much worse than a bad VP Marketing hire. So I want to try to help you if you’re going through this. It’s going to take a few steps.

Sales Hiring 363

Sales Hiring Scale Sales Recruiting Sales 363