SaaStr

JUNE 14, 2025

For example, instead of saying, “We’ll hit $10M ARR in two years,” break it down: “We’ll grow from $1M to $3M ARR by expanding our sales team and doubling our lead generation, then scale from $3M to $10M by launching into a new vertical.” This shows you’re not just dreaming—you have a roadmap to get there.

Scale 227

Scale Sales Hiring Benchmarks Churn 227

SaaStr

FEBRUARY 21, 2025

Here’s a deeper dive into SaaStr Annual and why it’s considered the top SaaS event: Core Elements: Takes place in the San Francisco Bay Area (usually Silicon Valley) Features over 300 speakers across multiple tracks Focuses exclusively on SaaS metrics, growth strategies, and operational excellence Typically runs for 3 days with pre and (..)

Software 241

Software Scale Venture Capital SaaS 241

Clouded Judgement

AUGUST 25, 2023

There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. ” Benchmark Data The data shown below depicts how the Klaviyo data compares to the operating metrics of current public SaaS businesses.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246

SaaStr

DECEMBER 20, 2024

What’s great about high-volume sales at that scale is the pattern recognition,” Michelle shared. Why Frontline Managers Are Mission-Critical While companies often start each year with ambitious strategies and goals, it’s the tactics and execution that determine actual success. “The latter is much higher risk.”

Sales Hiring 260

Sales Hiring Scale Underperforming Technical Team Sales 260

SaaStr

JANUARY 10, 2025

“We want to be able to make it so that everybody can build applications the way Cloudflare builds them, where we don’t have to worry about scale,” Dane shared. ” Their goal is to use to AI to further support the use and development of AI in SaaS and Cloud companies.

AI Search 312

AI Search AI Strategy Scale 312

Clouded Judgement

JUNE 17, 2025

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. As a public company with significant scale, it’s hard to grow quickly if you have to rely solely on new customers for that growth. net retention and CAC payback).

167

167

SaaStr

JUNE 22, 2021

This is a positive trajectory, but it presents a challenge for your customer success efforts: How can you scale your support and CS while still delivering a memorable, quality customer experience? According to the Totango report, 77% of respondents said that scale was their top challenge. Key Takeaways For Scaling Growth.

Scale 278

Scale Customer Success Scaling Compensation 278

SaaStr

MAY 21, 2025

For context, the Rule of 40 is a benchmark for SaaS companies that adds revenue growth rate and profit margin, with 40% considered healthy. With 39% revenue growth and 44% adjusted operating margin, Palantir is doubling the benchmark threshold. They’ve found both epic growth and epic profitability.

Artificial Intelligence 152

Artificial Intelligence Government Benchmarks AI 152

SaaStr

FEBRUARY 25, 2025

The Best Speakers In The World With hundreds of sessions from proven SaaS leaders who have scaled companies to significant revenue milestones, SaaStr Annual offers practical, actionable insights you won’t find elsewhere. Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts.

Sales Recruiting 183

Sales Recruiting Scale CTO Hire Sales Hiring 183

Tom Tunguz

MARCH 24, 2019

Focused on capital efficiency from the earliest days of the business, Eric has built a monster software business, with few comparisons in both absolute scale and efficiency. Even at Zoom’s scale, across this peer set, Zoom is the fastest growing, edging New Relic by 5 percentage points. The company filed their S-1 on Friday.

Metrics 279

Metrics Benchmarks Scale Acquisition 279

SaaStr

OCTOBER 3, 2022

For key or small businesses, scale down the number of resources you bring to bear. Try to attach data to every action and make your plays repeatable at scale. These benchmarks should be well-defined. You don’t need to apply the full coverage model to everyone. Building the GTM organization. Generate demand. Land the account.

Scale 273

Scale Sales Hiring Sales Recruiting Scaling 273

SaaStr

MAY 28, 2025

Monday.com Has Achieved Rule of 40 with Room to Spare The Rule of 40 (growth rate + profit margin should exceed 40%) is a benchmark for successful SaaS companies. The ability to generate 39% adjusted free cash flow margins while still growing 30% YoY is particularly noteworthy.

Scale 189

Scale SMB Acquisition Enterprise 189

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. Early Growth Stage — $20M to $50M ARR This is the first time companies are really starting to build their GTM organizations for scale. What does that mean?

Scale 274

Scale Sales Hiring Scaling Outsourced Development 274

Tom Tunguz

JUNE 25, 2020

It contains data on go to market team structure, performance by sales function, marketing spend benchmarks, and customer success priorities. We’ve endeavored to include as much data as possible to help companies benchmark themselves relative to others. The presentation is embedded below.

Headcount 364

Headcount Scale Benchmarks Retention 364

SaaStr

APRIL 6, 2025

Rather than vague guidance, each AE receives specific time allocation targets and regular calendar reviews to ensure alignment with these benchmarks. What’s revolutionary is how they operationalize this insight. “We asked our cross-functional partners to describe our team in three words,” Cuibo explains.

Scale 195

Scale Sales Hiring Sales Outsourced Development 195

Tom Tunguz

NOVEMBER 14, 2022

Instead of requiring a scale-out database in the sky, most analyses are faster with an optimized database on your computer that can leverage the cloud when needed. Compared to querying PostGres, DuckDB is 80x faster & benchmarks against other systems show similarly impressive results. But most workloads aren’t massive.

Cloud 356

Cloud AWS Data Analysis Benchmarks 356

SaaStr

APRIL 14, 2025

That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? Nor has sales & marketing ever really come down as you scale. Why Your Cost of Sales Generally Doubles As You Scale About the same as before In fact, the median amount spent on sales is up from a year before.

Scale 244

Scale Sales Hiring B2B Startup 244

SaaStr

JANUARY 21, 2022

You might feel confused about where to begin, how to scale up, which mistakes you should avoid, and things you should consider before expanding. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Enter your email below for the latest SaaStr updates.

Scale 246

Scale SMB Enterprise Sales Hiring 246

User Pilot

SEPTEMBER 2, 2024

Userpilot’s SaaS Product Metrics Benchmark Report has found that compared to other industries, healthcare SaaS companies perform lower across most of the 6 metrics we studied. Companies by industry analyzed in our Product Metrics Benchmark Report 2024. Companies by industry analyzed in our Product Metrics Benchmark Report 2024.

Healthcare 105

Healthcare Benchmarks Metrics Onboarding 105

Tom Tunguz

AUGUST 26, 2019

DataDog is 2x the scale of New Relic but growing just as fast. An amazing feat to be growing fast at scale and profitable. But this chart doesn’t tell the whole story. And as for the comparison to AppD… DataDog is effectively profitable compared to its peers, who were at about -65% net income margin.

Metrics 189

Metrics Benchmarks Scale User Experience 189

SaaStr

DECEMBER 2, 2021

25 SaaStr 214: New Relic CRO Erica Schultz on What It Takes To Successfully Scale Into Enterprise & How The Very Best Reps Build Relationships With Their Leads. #24 A lot has changed since 2016, but SaaStr is still bringing you the best advice from industry leaders, and we don’t plan on stopping. Today, we’ll dive into 25-13.

Scale 310

Scale Benchmarks Enterprise Leadership 310

User Pilot

JULY 14, 2024

That’s one of the questions about user activation rates that we explore in our Product Metrics Benchmark Report 2024. Companies analyzed in the Product Metrics Benchmark Report by industry. The average activation rate across the companies we studied for our SaaS Product Metrics Benchmark Report was 37.5. Book the demo!

Benchmarks 105

Benchmarks Scale Onboarding Metrics 105

Tom Tunguz

NOVEMBER 12, 2023

Compare that to the benchmarks in 2013! Then the company enters a period of hyper growth during which it scales rapidly, approximately 50-60% annually. Snowflake is second, pushed by their best-in-class net dollar retention (NDR). In addition to the dated charts!

Software Review 331

Software Review Trends Revenue Software 331

SaaStr

APRIL 30, 2021

A great benchmark for developer-centric mission-critical services. It helps you scale much faster, more efficiently. . — Jason BeKind Lemkin (@jasonlk) April 20, 2021. We all have figured out now that top-tier NRR is the key to the winners in SaaS. Some best-of-breed examples: Snowflake’s NRR is 162%.

SMB 324

SMB Benchmarks Enterprise B2B 324

SaaStr

SEPTEMBER 20, 2023

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. Announcements of several blockbuster acquisitions, most notably from Adobe acquiring Figma, which was the highest valuation multiple offered in an acquisition for any software company at scale.

Cloud 306

Cloud Payments Software Review Payment Solutions 306

SaaStr

DECEMBER 14, 2023

Mary is a co-author of Bessemer’s Scaling to $100 Million report, annual State of the Cloud Reports and the 10 Laws of Cloud , and she is a key architect of the BVP Nasdaq Emerging Cloud Index , which serves as the benchmark for public cloud companies.

Venture Capital 282

Venture Capital Benchmarks Cloud compliance 282

Clouded Judgement

JUNE 19, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. As a public company with significant scale, it’s hard to grow quickly if you have to rely solely on new customers for that growth. net retention and CAC payback).

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

FastSpring

NOVEMBER 1, 2024

Often referred to as the “Black Friday” of China, Singles’ Day eclipses Western shopping events in both scale and sales volume. ( For more info, see FastSpring’s 2024 holiday spend report , where benchmarking data shows sales peaks in China for April and June, too.) Among these, Singles’ Day on November 11 stands out as the biggest.

Payment Methods 171

Payment Methods Merchant Services Payments Scale 171

SaaStr

NOVEMBER 15, 2023

Being Multi-Platform / Multi-Product Key at Scale A story we’ve seen many times. Consistently Strong NRR — And Higher Than 2022 Crowdstrike has targeted a 120% NRR benchmark and it’s interesting to see how it’s fluctuated blow over the past 5+ years. The majority of their customers use 5 or more modules. #3.

Cybersecurity 293

Cybersecurity AWS Benchmarks Cloud 293

User Pilot

JULY 18, 2024

According to our latest NPS benchmark report, the average NPS in SaaS is 35.7. But how does your business fare against these product metrics benchmarks? Let’s explore our product metrics benchmark and learn: What NPS is and why it’s important for SaaS businesses. You can download our product metrics benchmarks here.

Benchmarks 105

Benchmarks Healthcare Technical Review Scale 105

SaaStr

APRIL 4, 2025

Why It Matters : Vector search underpins modern AI applications, but scaling and optimizing vector databases is challenging. Their performance benchmarks showing 10x query throughput compared to self-hosted options were eye-opening. The Numbers : Processing 1.2B vector queries daily. 99.999% availability SLA. vector queries daily.

AI Search 169

AI Search AI Startup Scale 169

User Pilot

JULY 21, 2024

According to our benchmark, the average month-1 retention rate in SaaS companies is 46.9%. Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. Check our product metrics benchmark report. Average month-1 retention statistics for different segments.

Benchmarks 105

Benchmarks Retention Healthcare Scale 105

SaaStr

SEPTEMBER 2, 2023

Figure 5 comes from our 2023 SaaS Retention Benchmarks for Private B2B Companies and highlights the relationship between growth and retention. But, the best in SMB SaaS do tend to have higher NRR, especially as they scale. T he impact of retention is also cumulative as it repeats and expands on itself year after year.

Startup 293

Startup SaaS SMB Banking 293

Intercom, Inc.

MARCH 24, 2021

But as your company grows, how do you offer personalized support at scale without burning out your team or budget? Modern self-serve support is key to scaling smarter. At Intercom, we use a framework called the Conversational Support Funnel to deliver efficient, personal support to our customers at scale. Show as well as tell.

Scale 165

Scale Scaling Headcount Strategy 165

User Pilot

JULY 19, 2024

One way to measure your Martech product success is by using benchmarks to compare its performance to similar products. These are the metrics we used to analyze the performance of 547 SaaS companies from 7+ industries in our SaaS Product Metrics Benchmark Report 2024. Onboarding checklist completion rate. Time to Value.

Benchmarks 105

Benchmarks Metrics Scale Customer Lifetime Value 105

User Pilot

JUNE 11, 2024

That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Let’s explore the most important metrics (you can check their benchmarks here ): User activation rate : Measures how effectively onboarding converts new users into active users.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

User Pilot

JANUARY 31, 2023

Wondering what customer satisfaction benchmarking is in SaaS and how your business compares to other SaaS companies? In this article, we go in-depth about customer satisfaction benchmarks and how you can measure and improve it. In the SaaS industry, the NPS benchmark is around 40. What is customer satisfaction benchmarking?

Benchmarks 98

Benchmarks SaaS Retention Metrics 98