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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
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7 Drivers in Building to a $7 Billion Company with 1Password CEO Jeff Shiner and 1Password Advisor Carilu Dietrich (Pod 556 + Video)

SaaStr

Jeff Shiner, CEO of 1Password, is the leader in passwords and secret management. Focus on B2B and B2C. Most companies are either B2B companies or B2C companies, but 1Password bridges the gap between the two successfully. Organize AMA sessions with the leadership. Target B2B and B2C both by focusing on people.

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How to Upskill as a Product Manager and Make Progress [Jason Knight]

User Pilot

In his talk, Jason talked about how product managers can upskill to meet the challenges in their daily work and how to make sure that their organizations value their work. How to upskill as a product manager. Measuring the value of product management is difficult too. Let’s dive in! Book the demo! It gets even worse.

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Finding Opportunities in Every Challenge: From Humble Beginnings to 30 Million Users with Miro Founder and CEO Andrey Khusid, and ICONIQ Growth General Partner Matthew Jacobson (Pod 580 + Video)

SaaStr

Leadership took user feedback seriously, and spent lots of time iterating on the product to ensure that users could get the most value from it. Originally, Miro was a B2C company, but after listening to customer feedback over the years, they realized the software was being used in a productivity-oriented capacity.

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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

Before HYCU, Kelly served as the Chief Marketing Officer for the Digital Markets division of Gartner where she managed a portfolio of brands – Capterra, GetApp, and Software Advice – to grow awareness and demand in the market. 45:13 – Differences and similarities between B2C and B2B marketing.

Revenue 95
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The Top 5 Things Everyone Should Know Before Starting a SaaS Company

SaaStr

This isn’t B2C and virality won’t accelerate the process. True in B2C too of course. But the founders and CEOs need to attract even more types of managers, earlier, in SaaS. The top 5, with links to the related posts: It may well take 24 months to get to true product-market fit and Initial Traction.

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Growing Product and Engineering Orgs from Zero to IPO with Twitter and Redpoint Ventures

SaaStr

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. 5 The difference between a manager and a leader. It’s no secret managers can be leaders, and ideally you get a manager who is a leader.