From B2C to Billions: How Vimeo Executed a B2B Pivot That Redefined Their Future with Vimeo CEO Anjali Sud
SaaStr
JANUARY 19, 2022
Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Yet the reward may be worth it. Read on for advice and lessons Vimeo learned along the way. Why the Shift to B2B?
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