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From B2C to Billions: How Vimeo Executed a B2B Pivot That Redefined Their Future with Vimeo CEO Anjali Sud

SaaStr

Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Yet the reward may be worth it. Read on for advice and lessons Vimeo learned along the way. Why the Shift to B2B?

B2C 226
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
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7 Drivers in Building to a $7 Billion Company with 1Password CEO Jeff Shiner and 1Password Advisor Carilu Dietrich (Pod 556 + Video)

SaaStr

Focus on B2B and B2C. Most companies are either B2B companies or B2C companies, but 1Password bridges the gap between the two successfully. When you target both B2B and B2C simultaneously, it is important to understand the revenue split and the interdependence of both on each other. Organize AMA sessions with the leadership.

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The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel (Pod 575)

SaaStr

Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making. From inflation to the COVID-19 pandemic to increasing regulations around critical ad channels, the challenges have been sizable for the B2C market.

B2C 247
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Finding Opportunities in Every Challenge: From Humble Beginnings to 30 Million Users with Miro Founder and CEO Andrey Khusid, and ICONIQ Growth General Partner Matthew Jacobson (Pod 580 + Video)

SaaStr

Leadership took user feedback seriously, and spent lots of time iterating on the product to ensure that users could get the most value from it. Originally, Miro was a B2C company, but after listening to customer feedback over the years, they realized the software was being used in a productivity-oriented capacity.

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?From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market with Chief Creative Officer Melissa Rosenthal and Chief Growth Officer (Video)

SaaStr

Tactic #3: Think like a B2C company. Adopting the B2C approach of bold ads and creative marketing will pay off if you intend to stand out from your competitors in the industry. Encourage your employees and top executives to create thought leadership content, particularly on LinkedIn, to help push themselves and the business forward.

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Why Getting Prince Harry to Join BetterUp Was Smart

SaaStr

You need to build on that leadership, that unicorn valuation — and that brand. Brands matter in SaaS and B2B as well as B2C. It’s a space that used to seem niche and sleepy but has exploded the last few years. Yet, there is a lot of competition, and the space is still emerging and new. Features are one way.

Scale 239