Neil Patel

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. ConsumerAffairs.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2B marketing, you focus on various decision-makers, like a team lead, manager, or even the CEO. With B2C marketing, the only decision-maker you’re worried about is the customer.

B2B 91

B2B B2C Sales Funnel Systems Review 91

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. This may make it seem like only B2C companies qualify.

B2B 141

B2B B2C Mobile Transportation 141

Neil Patel

OCTOBER 13, 2021

It’s the process of finding and engaging with your potential customers online. Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Selling to B2B is a little different from B2C. The result?

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

OpenView Labs

JANUARY 5, 2021

Together, they discuss the changing trends in B2B (and B2C) tech-driven products and services in the marketplace. Content Marketing Annual Conference. What to Expect: Sessions will cover SEO, analytics, content marketing, social media, and customer experience.If Business of Software, Europe. When: July 11-14, 2021.

SaaS 83

SaaS Blockchain Marketplace as a Service Entertainment 83

Subscription Flow

NOVEMBER 28, 2023

Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Neil Patel

JANUARY 27, 2023

Bloggers and content marketers do this, too, using copywriting strategically with post timing and frequency. But for businesses and marketers, “seasonal” is about something else: the opportunity to capitalize on the changes in your target audience’s behavior throughout the year. Seasonal SEO can help both B2C and B2B businesses.

AI Search 91

AI Search Strategy Travel B2C 91

OpenView Labs

DECEMBER 21, 2020

SaaS will need to engage or get left behind.”. Employee engagement software is another interesting area for SaaS. Employee engagement software is trying to fill the gaps between organizations’ different HRIS and communications tools. ” –Jeff Beckham, Head of Product and Content Marketing at Mixpanel.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Some are recurring subscriptions, with services delivered at regular intervals, and others are one-off engagements. Content Creation. Website Design.

Scale 141

Scale Payment Features Consulting Pricing 141

Neil Patel

OCTOBER 8, 2020

Similarly, if you’re targeting employed adults, you’ll want to post content during normal break times, after work hours, and or weekends. Here are questions to consider when planning the activities in your marketing calendar: What does my audience need? When is the best time to engage with them?

Software Review 145

Software Review Social Media Marketing B2C 145

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Working through a B2B lens? The same logic applies.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

OpenView Labs

APRIL 5, 2019

You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing. The way software is bought and sold has changed due to the emergence of inside sales and content marketing. Education enables delight.

Marketing 58

Marketing Software Review Acquisition Education 58

SaaStr

MAY 1, 2020

How does Navin foresee the B2C landscape to be impacted? How does Navin advise founders to think through the level of aggression with which they pursue traditional marketing channels, now with much lower CACs? And so, if we switch hats a little bit, what does the current economic cycle do to the B2C landscape, in your mind?

B2C 179

B2C Investment B2B Leadership 179

Chaotic Flow

OCTOBER 9, 2012

For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Too many B2B professionals see social media as just another marketing communication channel.

B2B 104

B2B Social Media Business B2C 104

ProfitWell

JUNE 3, 2020

Why is content important for subscription-based businesses? The number one reason why content is an effective way to generate leads is simple: Content reaches a wide audience, educates people, and engages your prospective customers. The best content for better lead generation. Social media content.

Subscription 64

Subscription Payment Features Social Media Business 64

Neil Patel

APRIL 2, 2021

Lead generation, also known as lead gen, focuses on gaining a person’s information in exchange for content. The goal is to gain that contact information to facilitate contact and engagement for sales and marketing purposes. Invest in content of the highest quality. Is content creation an overnight strategy?

Scale 118

Scale Advertising Branding Strategy 118

ProfitWell

DECEMBER 13, 2019

Self-Service (often B2C). Self-service works the way Spotify, Netflix, BlueApron, Dollar Shave Club, and other B2C services work. Use content marketing — high-quality SEO content, video series, online seminar—to draw leads to your website, and then offer onsite CTAs for product demos or purchase options.

Scale 61

Scale Sales Recruiting SaaS Sales 61

SaaStr

JUNE 24, 2020

Does Julie agree that with the increasing amount of marketing content used post-sale, marketing is doing much of the work of CS? Where does Julie see many going wrong when investing heavily into thought leadership and content marketing? In B2C your marketing is leading that whole journey in most cases.

Scale 285

Scale Content Marketing B2C Sales Hiring 285

SmartKarrot

MARCH 2, 2022

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. 1 Growth Marketing Strategy – Use content to demonstrate authority. However, content marketing is not as simple as it sounds.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

Neil Patel

MARCH 19, 2019

I started content marketing in the early days. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. We are at a point where you already know you need to leverage content marketing. million for WordPress. billion a year.

Content Marketing 112

Content Marketing Marketing Trends Social Media 112

User Pilot

MAY 20, 2024

Here are the best product growth tools for sales and marketing: HubSpot is the best customer relationship management software. Semrush is the best tool for product-led content marketing and SEO. ActiveCampaign is the best suite of retention email marketing tools. Salesforce is the best tool for sales teams.

Software Review 52

Software Review AI Search Scale SaaS 52

SmartKarrot

AUGUST 10, 2020

B2B customer expectations are seemingly higher than B2C customers’ B2B businesses must rise to meet these growing expectations to remain competitive in their markets. This is transforming the way salespeople, marketers, and other customer-facing teams interact with the clients and prospects.

Underperforming Technical Team 19

Underperforming Technical Team Social Media Business Technical Review 19

Backlinkfy

SEPTEMBER 14, 2019

Content marketing can work wonders in any industry. What makes content marketing so powerful is the effect it has on different aspects of your marketing campaign. When you carefully plan your content marketing strategy, you'll cover everything from email to social media. Who is your target audience?

Content Marketing 55

Content Marketing Social Media Marketing Underperforming Technical Team 55

Neil Patel

AUGUST 25, 2021

Several research studies have shown that headlines with numbers tend to generate more social shares and engagement. For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. A sense of urgency is not only applicable to content marketing.

Content Marketing 145

Content Marketing Social Media Technical Review Technical Advisors 145

ProfitWell

JANUARY 10, 2020

While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). Therefore, marketing efforts will often focus on B2B communications. SaaS marketing requires defining a complex product in a simple and easy-to-understand message. Complexity of products.

Marketing 94

Marketing Strategy SaaS B2C 94

Neil Patel

OCTOBER 12, 2020

Personalize Your AI Marketing Strategy. How vague is the targeting for your marketing campaigns? 60% of content marketers struggle with personalization. Create Better Content, Faster. Content creation is incredible for attracting new leads and building trust with your audience. Does it look like this?

AI Search 136

AI Search Artificial Intelligence AI Social Media 136

SaaStr

AUGUST 19, 2022

It’s mostly a good sign that there’s engagement, but that you have not described so much value that you could provide to the customer now that they’re willing to pull the trigger with you, because it’s always cheaper to buy than to build. One, content marketing and optimizing SEO. Trey: Yeah.

Scale 208

Scale Sales Hiring Scaling VP of Engineering 208

The Marketing & Growth Hacking Publication

APRIL 11, 2019

That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. In a July 2018 study of North American businesses, 50 percent of respondents said they were planning to increase their B2B content marketing spending going forward. How to generate content ideas.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

SaaStock

MARCH 20, 2019

Thanks to their excellent growth platform, businesses have been able to transform how they attract, engage, and delight customers for many years. All this data enables businesses to better understand consumer emotional engagement and add emotion-sensing and analytics to their own products. Founders: Rana el Kaliouby, Rosalind Picard.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

How To Buy Saas

OCTOBER 27, 2023

1 NUOPTIMA Although headquartered in the UK, NUOPTIMA offers comprehensive B2B and B2C marketing services in the United States as well. With a team that possesses over 15 years of experience, the company specializes in generating traffic and conversions through quality content.

B2B 52

B2B Scale SaaS AI Search 52

OpenView Labs

MAY 12, 2020

As Camille explained, working with this team closely on content allows her to determine how design can help tell a particular story and then quickly get the whole thing into the wild. Ben Lang runs Notion’s B2C community. He’s constantly creating content, coordinating events and generating a ton of momentum and word of mouth.

Underperforming Technical Team 98

Underperforming Technical Team Marketing Scale B2C 98

FastSpring

MARCH 16, 2023

Andrew is the founder and CEO of AdPipe , a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel. I spoke to Andrew about what he calls the “great underutilization of content.” ” To stay relevant, content marketers need to keep publishing content.

Sales Recruiting 137

Sales Recruiting Scale Social Media Interviewing 137

Chart Mogul

APRIL 3, 2018

If you want to read more about the relationship with brand and user experience from a content perspective, check out the post Is Your Content Marketing Making Brand Withdrawals? Dropbox is an interesting case because it’s a business with a large number of both B2C and B2B customers. Customer support experience.

Branding 97

Branding B2B Investment User Experience 97

Intercom, Inc.

MAY 24, 2018

Content: we don’t do a ton of volume, but we publish long-form pieces. Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Matt: In the SaaS B2B world, we still learn most of it from B2C – we’re a couple of years late. Anna Hongo over at Musical.ly

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Base Salary. BASHO Email. Business Development Representative. Buying Intent.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

Neil Patel

AUGUST 18, 2021

Skilled freelance bloggers are increasingly needed as B2B and B2C companies recognize content is the ultimate tool for attracting leads and nurturing a loyal audience. Data from Content Marketing Institute found that 21 percent of B2C brands spend more than $100,00 a year on content in 2020, and many are increasing their spending.

Scale 145

Scale Outsourcing Services Merchant Services Social Media 145