Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll also show you how technology can help you automate your engagement strategy. Cater Promotions to Client Needs.

Engagement 62

Engagement B2C Technical Review Retention 62

DeepStream

JULY 27, 2020

Since the days of yore, our mother-tongue has been primarily derived from two dialects – the B2B or the B2C business model. As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). There are 3 flavours – B2B, B2C and H2H. Communication is like water. Ice or ice-cream?

B2C 84

B2C B2B Marketplace as a Service compliance 84

SaaStr

NOVEMBER 6, 2022

A while back I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to SaaS, having spent more time in B2C. Like a lot of folks tip-toeing from B2C to SaaS, his first stop was in freemium. Like Canva, Zoom or Slack. But make sure it happens.

Business 264

Business B2C SMB Customer Success 264

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Get More Engagement.

Engagement 132

Engagement Social Media Branding B2C 132

SaaStr

JANUARY 9, 2023

Tactic #3: Think like a B2C company. Adopting the B2C approach of bold ads and creative marketing will pay off if you intend to stand out from your competitors in the industry. Use social media to reach your target audience, engage with them, and keep tabs on industry trends. Tactic #5: Uplevel your social strategy.

Social Media 208

Social Media B2C Marketing B2B 208

Mucker Capital

JANUARY 9, 2024

To retain customers, focus on what aligns with your business goals and engages your customers. Consider why customers initially engage and tailor actions to rekindle that connection. Scaling this Diagnostic The key to customer retention is to keep your customer base intact and understand your top customers to retain them.

Retention 52

Retention B2C Scale Acquisition 52

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.

Enterprise 235

Enterprise Scale B2C SaaS 235

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. Second, community engagement is essential in both consumer and developer marketing. Community alienation occurs in B2D companies just as frequently as B2C companies. B2D and B2C marketing share many similarities. They are much closer than it might seem.

Development 215

Development Marketing B2C B2B 215

SaaStr

JULY 29, 2021

Just a reminder that usage and engagement matter. A bit of a B2C metric I guess (members), but still a visceral example of making more money from your base. Cloud is an awesome force. #4. Sessions were up 30%, Revenue 27%. Roughly speaking, revenue grew about the same as usage of LinkedIn the product. #5.

B2C 319

B2C B2B Acquisition Cloud 319

User Pilot

APRIL 7, 2021

How important are your user engagement metrics? User engagement can be the difference between exponential growth and hitting a brick wall. In the end, we will summarize the five key user engagement metrics you should be tracking for product-led growth. What Are User Engagement Metrics? What Are User Engagement Metrics?

Engagement 92

Engagement Metrics Scale Benchmarks 92

Totango

FEBRUARY 11, 2022

B2B customer experience differs from B2C customer experience in several important ways. In many cases, a small number of B2B clients account for a large percentage of a company’s revenue, leading to a need for multiple engagement models for effective relationship management. Why Take B2B Customer Experience Seriously?

B2B 107

B2B B2C Technical Review Systems Review 107

User Pilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2B 144

B2B Strategy B2C Content Marketing 144

Neil Patel

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. ConsumerAffairs.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

ChurnZero

OCTOBER 1, 2022

Q: Is there a difference in CSQL growth with B2B and B2C customers? There’s starting to be this sense of maybe we need Customer Success for B2C. My p ersonal professional opi nion is that most B2C companies don’t actually require much in the way of Customer Success unless they’re B2B2C. Are you a regular engager?

Scale 97

Scale Customer Success Revenue Retention 97

Mucker Capital

APRIL 2, 2024

There are some differences to what that loop looks like within B2B and B2C contexts, and information should be tailored to those specific challenges and needs. Product Usage Data Analyzing how customers engage with and utilize the product features. The components of a customer feedback loop include: 1.

Engineering 52

Engineering Systems Review Scale Interviewing 52

SaaStr

AUGUST 26, 2023

00:20:00 In this section, the speaker shares their experience of starting at Goodreads and being asked to measure user engagement with limited resources. They suggest drawing inspiration from both B2B and B2C metrics, while acknowledging the challenge of limited data volume in a B2B context.

Technical Advisors 213

Technical Advisors Data Technical Review Sales Hiring 213

Sales Hacker

OCTOBER 19, 2022

B2B buyers expect the same convenience and ease as when they purchase B2C products. That’s why you need to give your buyers all the materials they need to engage with you while you’re not in front of them—keeping you top of mind.

B2B 82

B2B Strategy B2C Sales 82

SaaStr

AUGUST 17, 2022

That instant gratification from B2C now applies to us in B2B.” – Bill Binch. Allowing your user to schedule their demo lets them engage with the rep immediately and directly. New product-led techniques that drive high-growth. Imagine if you went to create a Facebook profile, and they said they’d get back to you in thirty days.

Sales Hiring 199

Sales Hiring Sales SaaS B2C 199

SaaStr

AUGUST 6, 2021

The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. .

Product Marketing 263

Product Marketing Marketing B2C Strategy 263

Buffer Resources

APRIL 4, 2024

Drive engagement and (potentially) conversions TikTok's algorithm is designed to surface content users are most likely to engage with, regardless of the account's follower count.  Notion (which is more of a B2B-B2C hybrid) works with creators called Notion Partners who highlight the product frequently in their TikToks.

B2B 86

B2B Social Media Entertainment Company Culture 86

SaaStr

NOVEMBER 22, 2021

Don’t write rules as to how the community should engage, make it as fluid as possible. It has truly been beautiful to see how our customer success team engages so fluidly with the champions in each of these companies and the consultants that are out there really helping us advocate and to create value for the product.

B2C 280

B2C Scale Consulting Software Review 280

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2C marketing, the only decision-maker you’re worried about is the customer. Your goal, the same as B2C, is getting your pages and content in front of the appropriate clients.

B2B 91

B2B B2C Sales Funnel Systems Review 91

Intercom, Inc.

JULY 26, 2022

An engaged and successful sales representative knows and understands their customers. On the other hand, customers are more likely to stay with a company that is engaged throughout the entire customer journey. In a customer success scenario, a company isn’t reactive to customer needs. In other words, customer success breeds loyalty.

Customer Success 129

Customer Success B2C Churn Systems Review 129

Sales Hacker

SEPTEMBER 12, 2022

The customer features that really matter will depend on your specific business and whether you are a B2B or B2C company. Related: B2B vs B2C Sales: What’s the Difference Between B2B and B2C? Analyze your engagement. You can gather similar data from ad clicks, social media post engagement, and other sources.

Startup 79

Startup Marketing Sales B2C 79

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 124

B2C Payments SaaS Payments B2B 124

Sales Hacker

NOVEMBER 10, 2023

In-Person Engagement: Face-to-Face Meetings: If feasible, in-person visits deepen connections, demonstrating significant commitment. Andy Mowat (VP of GTM Ops at Carta ) defines customer advocacy as engaging your customers to turn them into champions for your product and brand. At Demandbase, data wins every time.

VP of Engineering 93

VP of Engineering Scale Outsourced Development AI 93

User Pilot

MARCH 24, 2024

For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. Keeping the login/ sign-up process intuitive reduces user frustration and motivates them to engage with the platform. Look for steps you can simplify or remove, and consider how to increase product value at each point in the flow.

Payment Solutions 105

Payment Solutions Payments Software Review SaaS Payments 105

SmartKarrot

JULY 21, 2020

There are basically two categories in which your business would fit – B2B and B2C. While in the B2C category, you would want to target your product to direct consumers. But, B2B customer success is much different from B2C and we are going to see exactly that in this article. Main differences between B2B and B2C.

B2C 10

B2C B2B Customer Success Scale 10

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. We want a new way to engage with business. Learning from B2B.

B2C 221

B2C Outsourced Development Subscription Payment Features 221

Sales Hacker

SEPTEMBER 29, 2023

Take the engaged persona and accounts and convert them further with these events. Reaching and driving initial engagement with the buyer persona is where traditional paid channels may have challenges. For the lower level persona content and webinars still show engagement.”

Scale 100

Scale Marketing AI Search ChatGPT 100

Unbounce

AUGUST 4, 2021

For example, you can get away with more jargon on business-to-business (B2B) landing pages, but you should be careful with business-to-consumer (B2C) pages. As an employee engagement software, Peakon has users who want to improve business results wherever they can. And you’re to assume that you’ll get a similar engagement from Peakon.

B2C 144

B2C AI B2B Benchmarks 144

User Pilot

OCTOBER 15, 2023

Their focus extends the marketing funnel beyond initial customer acquisition, diving deep into engagement, retention, and expansion. This involves a lot of A/B testing, tweaking, and refining strategies based on data and insights to ensure customers stay engaged and loyal over time. Their primary focus lies in activation and adoption.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

Totango

MARCH 4, 2022

First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. B2B vs. B2C Customer Service. B2B customer service generally parallels the type of support delivered by businesses to consumers, known as B2C customer service.

B2B 91

B2B Customer Success Technical Review B2C 91

User Pilot

FEBRUARY 7, 2024

B2C companies tend to have higher trial conversion rates but lower customer lifetime values. B2C vs B2B B2C companies like Netflix and Amazon Prime tend to have higher conversion rates on trial subscriptions — 93% and 73% respectively. Instead, it’s best to engage new users through contextual in-app guidance.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Buffer Resources

FEBRUARY 28, 2024

Nano-influencers are creators with a smaller but highly engaged audience, typically fewer than 10,000 followers. However, more important than followers is engagement. Engagement rate : Engagement (likes, comments, shares) matters just as much as, if not more than, follower count.

Pricing 95

Pricing Social Media Consulting Branding 95

Intercom, Inc.

NOVEMBER 13, 2018

Here’s a list of common questions our customers leave to Answer Bot: Tip 2: Add video messages to immediately engage new customers. But although they spend more, they’re generally harder to engage and convert than return customers. At Intercom we found that adding video to a chatbot can increase engagement by 4X!

B2C 183

B2C Engagement Engineering Communication 183