Kalungi

DECEMBER 13, 2022

Content marketing , especially in B2B SaaS, has become a central part of modern business practices. Content marketing, being 62% less costly than traditional marketing while driving three times the amount of leads, has become many marketers’ go-to when it comes to engaging their audience and growing their business.

Content Marketing 52

Content Marketing Marketing B2B Engagement 52

Inturact

SEPTEMBER 19, 2018

You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.

Content Marketing 62

Content Marketing Marketing Strategy Branding 62

Tom Tunguz

JANUARY 17, 2017

It reminds me of great customer support tools that provide all the context you need to engage. I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform.

Content Marketing 100

Content Marketing Scale Marketing Startup 100

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! try baremetrics.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

OpenView Labs

JULY 6, 2021

Followed by the “what”—sales, emails, employee engagement, marketing attribution, lead scoring, forecasting, client renewals, employee training (i.e., The post A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection appeared first on OpenView. Improve, increase, automate, track, etc.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Neil Patel

APRIL 13, 2021

For businesses, this is great news because you can use one or two trusted influencers for all your content marketing. How to Use Influencer Engagement Marketplaces. For example, are you trying to increase sales, generate hype around your brand, or boost your engagement levels? Engagement. Identify Your Goals.

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. But I’ve come to believe that to be successful, content marketing must further a business goal like increasing marketing qualified leads, brand building, or recruiting.

Content Marketing 110

Content Marketing Engineering Marketing Software Review 110

Aaron Beashel

OCTOBER 13, 2014

The PDF eBook has been a staple of content marketing for a very long time, and for good reason too. So when I sat down to plan out our latest guide on How to get Better Marketing Results with Beautiful Design , my natural inclination was to create a PDF eBook that would live behind a landing page with a lead capture form.

Content Marketing 100

Content Marketing Marketing Engineering Engagement 100

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Poor : limited engagement stats. Content Hubs. Distribution.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. First, RSS subscribers generate more traffic than email subscribers.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

Sales Hacker

APRIL 9, 2020

90 million senior-level professionals and 63 million decision makers now use LinkedIn, yet only 1% of LinkedIn users share content on a regular basis. Clearly, they don’t have a solid LinkedIn engagement strategy. But here’s the thing… Unlike other platforms, LinkedIn isn’t saturated with content. Let’s see how.

Engagement 79

Engagement Social Media Leadership Technical Review 79

Backlinkfy

SEPTEMBER 30, 2019

Engagement, Interesting Content Marketing Cases You have probably already acknowledged that social media presence is what every business needs. Investing in this marketing channel is popular for a reason. Takeovers can give your account a new voice and motivate your followers to engage.

Content Marketing 53

Content Marketing Social Media Marketing Business 53

The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. Let’s see the ways this can be done … 2 Content Marketing Models based on your knowing?—?or

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

Teamgate

AUGUST 21, 2019

Keep customers engaged. The marketing and CRM strategy may seem like it’s mostly focused on finding new customers; it’s not always true. When you already have those who bought your product, it’s better to keep them engaged so they won’t leave your side, feeling betrayed.

Content Marketing 72

Content Marketing Strategy Marketing Technology 72

The Marketing & Growth Hacking Publication

MARCH 15, 2019

Tracking your content marketing performance isn’t as easy as simply measuring your ROI. By its very nature, content marketing demands time, effort and consistency. But, after years of measuring (near enough) every stat on the web, I’ve boiled my content marketing metrics down to the handful on this list.

Content Marketing 40

Content Marketing Metrics Marketing Growth Hacking 40

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for.

B2B 113

B2B Technical Advisors SaaS Payments Underperforming Technical Team 113

Net-Results

FEBRUARY 5, 2019

If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. If your website just sits there and your visitors can’t engage, chances aren’t that high that they will make themselves known to you. The post Can content marketing increase your website’s conversion rate?

Content Marketing 41

Content Marketing Marketing Engagement Software 41

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). © Mathias De Wilde | storychief.io

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

User Pilot

DECEMBER 18, 2020

Declining user engagement is a slippery slope to churn – every Product Manager’s greatest nightmare. Here’s a summary: Disengaged users are people who are still using your app but their activity has significantly dropped or they could be more engaged compared to other users. How to bring back disengaged users? No time to read?

Engagement 98

Engagement Strategy Social Media Underperforming Technical Team 98

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

Leonardo da Vinci You don’t even need to be a 5-year-old to not understand what content marketing really entails. It certainly is a vast and complex branch of marketing. But it is one that has been around for as long as marketing itself. So what is content marketing as a 5-year-old would understand it?

Content Marketing 40

Content Marketing Growth Hacking Marketing Social Media 40

Intercom, Inc.

JULY 29, 2020

The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ). They engage our imagination, they can inspire us to, they reveal morals and promote values. They won’t be memorable. The era of empathy.

Content Marketing 271

Content Marketing Branding Engagement Trends 271

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

But the one point they all failed was about their content marketing strategy. No engagement on an influencer’s page means your product will get no exposure. Automate your Twitter sharing to increase engagement. All had great ideas. Everything was mapped out, every phases, the financing, the various activation phases.

Content Marketing 40

Content Marketing Marketing Sales Hiring Social Media 40

Tom Tunguz

JULY 14, 2014

Engagement rate, defined by Twitter as clicks, highlights, and favorites of a tweet is relatively constant throughout the day. Amazingly, Twitter user behavior, at least for my content, has no statistically significant difference by day of week. The length of the tweet has no impact on engagement.

Content Marketing 100

Content Marketing Marketing Engagement Data 100

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. The differences in focus reflect how marketing-led and product-led companies acquire customers.

Strategy 105

Strategy Marketing Social Media AI Search 105

Tom Tunguz

OCTOBER 6, 2013

I suspect each publication, given its individual characteristics like scale, subject matter, audience engagement, has a certain recirculation pattern. This suggests I should recirculate every post with greater than about 5 initial retweets programmatically.

Content Marketing 100

Content Marketing Scale Marketing Subscription 100

How To Buy Saas

AUGUST 16, 2021

Let’s say your SaaS marketing staff is already writing valuable, relevant blogs and articles for your ideal customer profile (ICP). You’re setting out stellar content, but you’re not receiving a notable increase in traffic or engagement. The problem isn’t certainly your content itself, but how you’re selling your content.

Engagement 52

Engagement SaaS Pricing Education 52

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. The answer?

B2B 144

B2B Strategy B2C Content Marketing 144

User Pilot

FEBRUARY 25, 2024

Companies are going beyond product marketing and investing in content marketing to deliver value to users. Many consumer behavior trends, such as influencer marketing and social commerce, aren’t as popular in the SaaS industry. This is why companies are investing in product-led content marketing resources in 2024.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

Neil Patel

NOVEMBER 1, 2021

Influencers often create content; that’s where the confusion comes from. However, the difference is influencers are more focused on audience engagement, promotions, and portraying a certain image about themselves and their lives to sustain and grow their influence. Content creators develop content marketing strategies.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

SaaStr

APRIL 20, 2021

It’s good to see that new community and content marketing efforts work to bring new folks into the fold, or at least, into the SaaStr database. The engagement on the courses is very high. It’s tough to compete with Twitter and LinkedIn for engagement outside of the SaaStrU courses.

Mobile 212

Mobile Content Marketing Engagement SaaS 212

User Pilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Potential leads in the awareness and consideration stages won’t proceed if your marketing strategy doesn’t clearly explain what you offer and why it matters to your audience.

Scale 105

Scale Sales Funnel Onboarding Retention 105

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand. So how has it worked out for us?

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Buffer Resources

DECEMBER 7, 2023

Mary shared her success story—features on the Huffington Post, international gigs—all stemming from her consistency as a content creator. Inspired, I revamped my approach: committed to a regular posting schedule, focused on improving the quality of my content, and engaged with my audience.

ChatGPT 126

ChatGPT Social Media Interviewing Content Marketing 126

Net-Results

DECEMBER 17, 2019

So what is the best social media strategy to engage maximum people through content? What’s getting the highest engagement rate? Don’t forget to subscribe to the Net-Results blog below to get the latest industry news, Net-Results platform updates, and marketing tips straight to your inbox! Look at the data.

Social Media 52

Social Media Engagement Strategy Mobile 52

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. TL;DR A customer acquisition strategy is a comprehensive plan for attracting, engaging, and converting new customers into paying users. Book a demo now to begin.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105