FastSpring

JULY 15, 2022

How tax liabilities vary for B2B and B2C purchases in different areas of the world. Nathan Collier leads the content and community team at FastSpring. Prior to joining FastSpring, Nathan ran his own content marketing agency and worked with numerous SaaS and software companies around the world. Stream the full event here.

SaaS Payments 109

SaaS Payments Payment Services Payment Solutions Payment Features 109

SaaStr

FEBRUARY 22, 2022

There’s one final mistake I see 50%+ of founders make: they hire a VP of Marketing with the wrong playbook. The demand gen playbook is just so different at different ACVs: From $0-1k ACV, marketing is a B2C-style playbook — with no sales at all. From $1k-$3k ACV, marketing is growth hacking. What do I mean?

Sales Hiring 260

Sales Hiring Growth Hacking B2C SMB 260

SaaStr

JUNE 27, 2020

Outsourced content marketing. But if some 3rd party is writing your content, don’t expect too much. Hiring a B2C marketer for SaaS. Do not save money here. OK, this is sort of OK as long as you don’t expect much. Including not too many leads. Way too much SEO + SEM talk. Related to prior point.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2B marketing, you focus on various decision-makers, like a team lead, manager, or even the CEO. With B2C marketing, the only decision-maker you’re worried about is the customer.

B2B 91

B2B B2C Sales Funnel Systems Review 91

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle. I never thought I’d own a business.

Outsourcing Services 114

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 114

Neil Patel

JUNE 23, 2020

Lesson #2: SEO & Content Production. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #3: Content Promotion.

Marketing 145

Marketing Social Media B2C Scale 145

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. This may make it seem like only B2C companies qualify.

B2B 141

B2B B2C Mobile Transportation 141

Neil Patel

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. Conclusion.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

JULY 28, 2021

Understanding your audience, and how they act will help you narrow down your content strategy, without feeling like you need to have eggs in hundreds of baskets. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Step #3: Focus on Your Niche for Your Content Strategy.

Strategy 141

Strategy Development Social Media Sales Funnel 141

OpenView Labs

JANUARY 5, 2021

Together, they discuss the changing trends in B2B (and B2C) tech-driven products and services in the marketplace. Content Marketing Annual Conference. What to Expect: Sessions will cover SEO, analytics, content marketing, social media, and customer experience.If Business of Software, Europe. When: July 11-14, 2021.

SaaS 83

SaaS Blockchain Marketplace as a Service Entertainment 83

Neil Patel

JANUARY 27, 2023

Bloggers and content marketers do this, too, using copywriting strategically with post timing and frequency. But for businesses and marketers, “seasonal” is about something else: the opportunity to capitalize on the changes in your target audience’s behavior throughout the year. Seasonal SEO can help both B2C and B2B businesses.

AI Search 91

AI Search Strategy Travel B2C 91

Subscription Flow

NOVEMBER 28, 2023

Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Neil Patel

OCTOBER 13, 2021

Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. The Content Marketing Institute found B2B paid advertising increased to 83 percent, with LinkedIn ads dominating the pack.

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Pedro Carvalho.

Marketing 122

Marketing Business Sales Consulting 122

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. A growing productized service offering is content creation. Once your clients realize the power of content marketing , they may recognize this is an unwieldy task to handle in-house.

Scale 141

Scale Payment Features Consulting Pricing 141

Neil Patel

OCTOBER 8, 2020

Since most marketers on your team work on different content types or areas, you may want to organize their tasks through other marketing calendars and templates. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc.

Software Review 145

Software Review Social Media Marketing B2C 145

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Working through a B2B lens? The same logic applies.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

ProfitWell

SEPTEMBER 25, 2019

He asks: How do podcasts and video marketing impact growth? The thing is, podcasts and video cost money and take a bit of a financial leap of faith, not unlike the content marketing leap of faith made over a decade ago. To see if podcast and video marketing are worth the investment, we took a look at the data from 2.4

Marketing 45

Marketing B2C Acquisition Content Marketing 45

OpenView Labs

DECEMBER 21, 2020

” –Jeff Beckham, Head of Product and Content Marketing at Mixpanel. Omni-channel communications will start to become a standard way of communicating with both B2C and B2B prospects and customers.”. Events / conferences will never be the same. 50% of in-person conferences are never coming back.”

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

OpenView Labs

APRIL 5, 2019

You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing. The way software is bought and sold has changed due to the emergence of inside sales and content marketing.

Marketing 58

Marketing Software Review Acquisition Education 58

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. It’s very light-touch in terms of content marketing.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

SaaStr

MAY 1, 2020

How does Navin foresee the B2C landscape to be impacted? How does Navin advise founders to think through the level of aggression with which they pursue traditional marketing channels, now with much lower CACs? And so, if we switch hats a little bit, what does the current economic cycle do to the B2C landscape, in your mind?

B2C 176

B2C Investment B2B Pricing 176

Chaotic Flow

OCTOBER 9, 2012

For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Too many B2B professionals see social media as just another marketing communication channel.

B2B 104

B2B Social Media Business B2C 104

Neil Patel

MARCH 19, 2019

I started content marketing in the early days. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. We are at a point where you already know you need to leverage content marketing. million for WordPress. billion a year.

Content Marketing 112

Content Marketing Marketing Trends Social Media 112

Brian Balfour

JULY 18, 2017

I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. Shifting over to the right hand end of the spectrum you have higher ARPU businesses (typically B2B Mid Market companies) like HubSpot and Zendesk.

Growth Hacking 65

Growth Hacking B2B B2C SMB 65

OpenView Labs

DECEMBER 17, 2019

As Traditional Advertising Approaches Become Less Effective, B2B Software Companies Will Look to B2C Tactics to Survive. If you read any of OpenView’s content, you understand that Product Led Growth has emerged as B2B software has become more centered around the end users who actually leverage the product.

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

Neil Patel

SEPTEMBER 24, 2020

The nice part about being a full-service agency is the fact that we’re able to help clients with all of the other important components of digital marketing — SEO, email marketing, social media marketing, content marketing, direct response, and more. Directive – Best for SaaS Companies.

Outsourcing Services 97

Outsourcing Services Technical Review Outsourced Development VP of Engineering 97

ProfitWell

DECEMBER 13, 2019

Self-Service (often B2C). Self-service works the way Spotify, Netflix, BlueApron, Dollar Shave Club, and other B2C services work. Use content marketing — high-quality SEO content, video series, online seminar—to draw leads to your website, and then offer onsite CTAs for product demos or purchase options.

Scale 61

Scale Sales Recruiting SaaS Sales 61

SaaStr

JUNE 24, 2020

Does Julie agree that with the increasing amount of marketing content used post-sale, marketing is doing much of the work of CS? Where does Julie see many going wrong when investing heavily into thought leadership and content marketing? In B2C your marketing is leading that whole journey in most cases.

Scale 274

Scale Content Marketing B2C Branding 274

ProfitWell

JUNE 3, 2020

With that information, you can spend more time producing content that performs well, and less time creating content that isn’t as popular. The best content for better lead generation. Not all content is created equal, so to fill your pipeline with qualified leads, here are the four types of content you should focus on.

Subscription 64

Subscription Payment Features Social Media Business 64

SmartKarrot

MARCH 2, 2022

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. 1 Growth Marketing Strategy – Use content to demonstrate authority. However, content marketing is not as simple as it sounds.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

Neil Patel

APRIL 2, 2021

Invest in content of the highest quality. Inbound marketing can be an important part of demand generation, so don’t falter when putting resources into content marketing. Is content creation an overnight strategy? How can you create pieces that resonate with your prospects and makes them want more? Not at all.

Scale 118

Scale Advertising Branding Strategy 118

SaaStr

OCTOBER 22, 2021

Others are content marketing geniuses and build a mini-brand abnormally early. Our friends over in B2C talk a lot about viral coefficients. Now, if you’re building a free B2C app, where you need tens of millions of users to get to Initial Scale, that’s a disaster. To the first $1m in ARR, to do the Impossible.

Scale 260

Scale B2C SaaS Scaling 260

Backlinkfy

SEPTEMBER 14, 2019

Content marketing can work wonders in any industry. What makes content marketing so powerful is the effect it has on different aspects of your marketing campaign. When you carefully plan your content marketing strategy, you'll cover everything from email to social media. Who is your target audience?

Content Marketing 55

Content Marketing Social Media Marketing Underperforming Technical Team 55

SmartKarrot

AUGUST 10, 2020

B2B customer expectations are seemingly higher than B2C customers’ B2B businesses must rise to meet these growing expectations to remain competitive in their markets. This is transforming the way salespeople, marketers, and other customer-facing teams interact with the clients and prospects.

Underperforming Technical Team 19

Underperforming Technical Team Social Media Business Technical Review 19

The Marketing & Growth Hacking Publication

APRIL 11, 2019

That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. In a July 2018 study of North American businesses, 50 percent of respondents said they were planning to increase their B2B content marketing spending going forward. How to generate content ideas.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

ProfitWell

JANUARY 10, 2020

While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). Therefore, marketing efforts will often focus on B2B communications. SaaS marketing requires defining a complex product in a simple and easy-to-understand message. Complexity of products.

Marketing 94

Marketing Strategy SaaS B2C 94