Clouded Judgement

OCTOBER 28, 2022

Hyperscalers Report Quarterly Earnings This week we saw AWS (Amazon), GCP (Google) and Azure (Microsoft) report earnings. Overall, it wasn’t pretty… AWS grew 28% when expectations were 30-31%. Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date!

Cloud 130

Cloud Azure AWS Cost optimization & reporting 130

User Pilot

MAY 27, 2025

Track mobile app engagement metrics with Userpilot. Once segmented, compare app performance metrics like engagement, retention, or feature usage across groups. That means each group uses your app differently, so looking at generalized metrics alone can hide important patterns. Why track in-app user behavior?

Mobile 93

Mobile Retention Payment Features Onboarding 93

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

Clouded Judgement

MAY 31, 2024

We continue to see the measured buying behavior similar to what we experienced over the past 2 years and with the exception of Q4 where we saw stronger bookings. ” As growth starts to slow, it gets harder and harder to justify using revenue multiples as a primary valuation metric. Coming in to Q1 there was broader optimism.

Cloud 187

Cloud Software GCP(Google Cloud Platform) AI 187

User Pilot

APRIL 2, 2025

Key capabilities include segmentation, which allows you to group users based on behavior, demographics, or custom properties; custom analytics dashboards, which visualize the metrics that matter most to your team; and screen-level analytics, which show exactly how users interact with each part of your app.

Mobile 62

Mobile Underperforming Technical Team Onboarding AWS 62

Clouded Judgement

SEPTEMBER 15, 2023

AWS growth seems to be re-accelerating, and qualitative feedback from a number of companies in Q2 (especially those with July quarter ends) suggested new customer bookings conversations were picking up. I created this subset to show companies where FCF is a relevant valuation metric. We also saw net new ARR pick up in Q2.

Software Review 130

Software Review Cloud Software AWS 130

Clouded Judgement

AUGUST 11, 2023

“New logo and new product bookings and deal cycles haven't been impacted by the period of optimization and we continue to see healthy growth on the sales side. From a new logo bookings perspective, we had our largest Q2 and second largest quarter ever, only behind the seasonally larger Q4 2022.”

Cloud 130

Cloud Trends Azure GCP(Google Cloud Platform) 130

SaaStr

JULY 1, 2020

How do you get the sales team aligned on the great customer experience and the logo retention when their DNA is bookings? We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. The metrics have changed on top of the funnel. We found something that works.

Merchant Services 253

Merchant Services Scale Sales Recruiting Sales 253

Clouded Judgement

MARCH 31, 2023

The majority of COGS (revenue less COGS = gross profit) fall in hosting costs (ie AWS), and some customer support. Companies could end up hiring less SDRs but booking more sales demos. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against.

Cloud 130

Cloud Sales Hiring AI Headcount 130

Sales Hacker

DECEMBER 3, 2019

Boy, is this relevant when you’re interpreting data, says DePodesta, who warns against assuming historical metrics are meaningful. For example, instead of agonizing over how to interpret vanity metrics like visitors and bounce rates, graduate to more consequential transactions like lead form submissions and conversion ratios.

Sales Enablement 107

Sales Enablement Artificial Intelligence Branding Sales Hiring 107

User Pilot

AUGUST 18, 2024

A product adoption platform like Userpilot can help you collect feedback through in-app surveys and track metrics like conversion rates and NPS. She is the founder of Growth Lab and author of the best-selling book Go-to-Market Strategist. Who is Maja Voje? Maja Voje is a globally recognized growth and go-to-market advisor.

AI Search 105

AI Search Scale AI Strategy 105

Tom Tunguz

APRIL 2, 2013

Building a core audience that visits tomtunguz.com every day is important to me, but I post every day because each writing book I’ve read recommends it. And “Your Startup’s 10 Most Important Metrics” is example of a very tactical post that readers enjoyed. I find that it helps quite a bit not to be so metrics focused.

Social Media 100

Social Media AWS Construction Metrics 100

User Pilot

SEPTEMBER 1, 2024

Book a demo and we will show you how! Complex billing : Tracking and accurately billing usage can be complex, requiring robust systems to monitor usage metrics and prevent errors. Amazon AWS is one of the best SaaS pricing examples with this model. Book a demo to learn more about how our tool can help you in this process!

Pricing 104

Pricing Strategy SaaS Scale 104

Baremetrics

FEBRUARY 19, 2018

Given you probably just finished closing your books for 2017, it’s a good time to introduce changes to plan for the coming year. Proper expense categorization improves your visibility into your company’s spending while enabling more accurate metrics and forecasting. that will fit the use case of most small to medium SaaS startups.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

Neil Patel

SEPTEMBER 3, 2020

In general, companies focus their attention on a few specific goals, such as these listed on Google’s website : Get more calls to your business: Use this goal to book appointments, schedule a job, get customers, on the phone, or close a deal. Are you looking for a certain number of bookings? Optimize for conversions and revenue.

Outsourcing Services 133

Outsourcing Services Advertising Transportation Customer Lifetime Value 133

OpenView Labs

MARCH 16, 2021

Selecting the right usage metric. There are numerous potential usage metrics that SaaS companies could use in their pricing. Picking the wrong usage metric could have disastrous consequences for long-term growth. The best usage metric meets five key criteria: value-based, flexible, scalable, predictable, and feasible.

Pricing 69

Pricing Payments SaaS Payments Payment Solutions 69

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you use Customer Success and SaaS metrics in a more nuanced and purposeful way. A: So hard.As

Customer Success 52

Customer Success Metrics Scale Customer Lifetime Value 52

Baremetrics

DECEMBER 7, 2023

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ). This is a v2.0 And remember.

Startup 90

Startup Merchant Services DevOps as a Service SaaS 90

User Pilot

AUGUST 16, 2023

To see how Userpilot can help you implement data democratization in your company, book the demo! Here are a few options Data warehouse – data warehouses like AWS Redshift enable you to consolidate your data in one place. Standardization of all the metrics different teams use could be the first step in the process.

Data 98

Data Technical Review Government Data Analysis 98

User Pilot

APRIL 21, 2023

To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate. Product analytics metrics you should be tracking There’s no product analysis without product analytics metrics. What metrics do you need to track? Their choice depends on your goals.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

SaaStr

JUNE 1, 2021

” Now, years later, millions of dollars later, we wrote a book, have a blog that gets two million visits, had an event that had 14,000 people last year. You guys are much more thoughtful around the metrics that you track and knowing that churn and retention is important. This is going to be a thing. This should be a thing.”

Part-Time VPE 290

Part-Time VPE Technical Cofounder CTO Hire New CTO 290

Audacix

JUNE 9, 2023

AWS WAF is a great option for software and DevOps teams that are already using AWS services or looking for a scalable and flexible WAF solution. AWS WAF is a great option for software and DevOps teams that are already using AWS services or looking for a scalable and flexible WAF solution. The answer is yes.

Software Review 66

Software Review Software DevOps as a Service AWS 66

User Pilot

APRIL 29, 2024

Service providers like Amazon Web Services (AWS), Google Cloud Platform, and Microsoft Azure offer server hosting and load-balancing services. Service providers like Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure offer infrastructure services that support backend development. Book a demo to get started!

Azure 52

Azure GCP(Google Cloud Platform) AWS Construction 52

Full Session

DECEMBER 30, 2024

Book a demo to learn more. Book a Demo Integrations FullSession integrates with your entire tech stack. Book a Demo 2. Integrations PostHog works well with Kafka, Slack, AWS, Google Cloud, GitHub, Tableau, and Looker. Pricing starts at $39/month with a 20% discount on annual plans. Pricing starts from $0.0000500/event.

Payment Methods 52

Payment Methods Payment Solutions Payments SaaS Payments 52

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. They’re are always going to be great shepherds and voice and face of your company, but these folks, you want to give them a territory, a good list of customers, maybe they even have their own book of business, and you let them go. It is staggering.

Sales Hiring 224

Sales Hiring Scale Payments Cloud 224

OpenView Labs

AUGUST 5, 2019

The wrong expectations, metrics, and therefore behaviors are being incentivized by focusing on things like call appointment volume instead of meaningful outcomes like deals closed. That way, SDRs can stop worrying about hitting vanity metrics and focus on finding the leads that will drive real revenue. A simple way to do that?

Sales Hiring 58

Sales Hiring Sales Recruiting Sales AWS 58

User Pilot

FEBRUARY 21, 2023

Book the demo! To find out more about how Userpilot can help you make data-driven decisions, book the demo! In contrast to Pendo, both Heap and Userpilot display data in real-time , but only Userpilot has the engagement layer necessary to trigger contextual in-app experiences. What to look for in a product analytics tool?

Software Review 98

Software Review Underperforming Technical Team Technical Review Systems Review 98

Sales Hacker

AUGUST 7, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Amazon Web Services (AWS). Praxis Metrics. So, reach out, and start booking more women for your next event. Every detail is important, but here’s something you can’t afford to overlook — diversity. Jellyvision.

VP of Engineering 130

VP of Engineering Sales Recruiting Sales Hiring Payment Services 130

How To Buy Saas

MAY 21, 2025

The platform also includes self-service interview scheduling , allowing candidates to book interviews from available slots synced to your teams calendars. Other features include customizable hiring workflows , integrated video interviews , assessment tools , and deep analytics for hiring metrics.

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

Sales Hacker

OCTOBER 8, 2018

We are native to the cloud, we are on AWS, we are on Microsoft, Azure, and next year we’ll be on Google Cloud as well. We’ll do well over $100 million in revenue and somewhere in the $150 million in bookings this year. Related article: The SaaS Metrics Blueprint: How to Define, Measure and Display What Actually Matters.

Scale 77

Scale Sales Hiring Sales Recruiting CTO Hire 77

User Pilot

JULY 25, 2024

To excel, leverage resources like books (e.g., “Naked Statistics”), webinars (Userpilot Events, BrightTALK), blogs (Userpilot Blog, Kaggle), and podcasts (The Analytics Power Hour). Book a demo today! Utilize cloud-based data platforms (AWS, Azure, Google Cloud) for scalable data storage, processing, and analysis.

Artificial Intelligence 52

Artificial Intelligence Data Azure Machine Learning 52

Chart Mogul

JUNE 23, 2022

You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight. If you’re finding yourselves thinking “I’m not sure if we can 100% trust our metrics” — happy to get you set up with ChartMogul for comparison & data audit. Further Reading.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

OPEXEngine

JANUARY 11, 2022

Some companies can estimate the contract value at the time of booking, however, most cannot. For example, technology companies like AWS, GCP, and Snowflake offer no contracts for customers interested in using their self-service option or beta-testing the solution. These contracts are very common in ‘revenue share’ models (i.e.,

Pricing 52

Pricing Payment Solutions Outsourced Development Compensation 52

User Pilot

JUNE 27, 2024

Book a demo to see it in action! Data analysis – From user feedback and product metrics to market trends, product specialists have to make sense of different types of data. AWS Certified Solutions Architect for tech products). You can find these books on Amazon and eBay. Looking into tools for product specialists?

Leadership 52

Leadership Market Research Healthcare Trends 52

User Pilot

JULY 28, 2024

Book a demo to see it in action! Utilize cloud-based data platforms (AWS, Azure, Google Cloud) for scalable data storage, processing, and analysis. Best books for data analysts Data is everywhere, and the ability to analyze it is a highly sought-after skill. Book a demo to see it in action! Source: Glassdoor.

Artificial Intelligence 52

Artificial Intelligence Data Machine Learning Data Analysis 52

User Pilot

JULY 14, 2024

Book a demo to see it in action! Utilize cloud-based data platforms (AWS, Azure, Google Cloud) for scalable data storage, processing, and analysis. Best books for data analysts Data is everywhere, and the ability to analyze it is a highly sought-after skill. Book a demo to see it in action!

Artificial Intelligence 52

Artificial Intelligence Data Machine Learning Data Analysis 52

OpenView Labs

JUNE 25, 2019

CAC, and more specifically CAC payback (how long it takes to recoup your customer acquisition costs), are key SaaS go-to-market metrics, and leading businesses make the metric a board-level priority and have ongoing discussions to ensure that CAC payback is consistent and predictable. Benchmarking: CAC Payback Goals.

Scale 53

Scale Development Team Review Software Review Benchmarks 53