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Who Should Marketing Report To? What 3,000+ Companies Actually Do (And Why It Matters)

SaaStr

New data from Pave reveals the latest patterns in how marketing leaders report across company sizes. We analyzed Pave’s latest data on reporting structures for over 3,000 CMOs across companies ranging from 1-50 employees to 3,000+ employees. CRO reporting stabilizes around 4-10%, and other executives account for 14-20%.

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What is Vertical SaaS?

Stax

The benefits of vertical SaaS include improved functionality, greater cost savings, and increased operational efficiency. This increases conversions and ROI and lowers the customer acquisition cost. electronic health records (EHRs) in healthcare—that allow for seamless data transfer and improved efficiency.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

Scaling Operations: As the customer base grows, the company refines its pricing strategy to optimize customer acquisition costs and lifetime value. This stage often involves entering new markets, catering to diverse customer segments, and increasing operational efficiency. Older pricing may not match new goals.

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SaaS Operations Management: BetterCloud named a leader in G2 Winter 2025 report

BetterCloud

BetterCloud is featured in 145 G2 Winter 2025 Grid Reports and named a Leader in SaaS Operations Management, SaaS Spend Management, Data Loss Prevention, and Cloud File Security. Tricent acquisition : In November, we announced the acquisition of Tricent. To our amazing customers, thank you!

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Building a Competitive Edge Through Channel Partnerships

Blulogix

Real-Time Data Sharing: Enable partners to access accurate sales, commission, and inventory data through a self-service portal, enhancing collaboration and trust. Larger entities emerging from mergers and acquisitions are looking for value-added solutions to differentiate themselves. For smaller players, the stakes are high.

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How Industry Consolidation is Reshaping Subscription Billing

Blulogix

Alongside this expansion, the industry is experiencing significant consolidation , with mergers and acquisitions creating larger, more diversified players. The key to thriving in this dynamic landscape lies in leveraging billing integration and automation to drive efficiency and innovation.

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The 2025 Blueprint for Scalable Growth in the Subscription Economy

Blulogix

Industry Consolidation: Mergers and acquisitions are creating larger players with comprehensive offerings, raising the stakes for differentiation and innovation. Technological Advancements: AI and automation are becoming essential for enhancing customer experiences, streamlining operations, and leveraging predictive analytics.