What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model?
SaaStr
DECEMBER 28, 2019
Q: What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model? Revenue run rate grew from $4 billion in 2012 to an estimated $14 billion in 2020 (!). Adobe was essentially stagnant for the better part of the Decade before going all-in on Cloud around 2012.
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