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What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model?

SaaStr

Q: What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model? Revenue run rate grew from $4 billion in 2012 to an estimated $14 billion in 2020 (!). Adobe was essentially stagnant for the better part of the Decade before going all-in on Cloud around 2012.

Finance 132
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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Resources

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app.

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5 Interesting Learnings from Duolingo at $360,000,000 in ARR

SaaStr

Billion market cap after launching back in 2012. The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. Duolingo has dominated online language learning, rocketing to $360m in ARR and a $3.25 And in today’s market, that’s strong performance.

Scale 308
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29 Latin American SaaS Superstars

SaaStock

Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. Founded : 2012. Vindi is a PCI-certified online payment platform for recurring billing. Founded : 2012. Founded : 2012. Founded : 2011.

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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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Subscription basketball

ProfitWell

Today on Recur Now, an NBA team is hopping on the subscription bandwagon. We break down the Cleveland Cavalier's new subscription model with one of our own pricing experts and sports fanatic. Plus, Zuora's Subscription Economy Index is out and the findings are astronomical. Your top subscription news.

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5/2: Sayonara, subscription world (a brief hiatus)

ProfitWell

But for now, a fix of subscription to bring it on home. Back in 2012, Instapage was marketed as an easy way to get your pages public. WeWork converted commercial real estate into shared office spaces where the only requirement is a membership fee — no lease, no credit check, just subscription. Catch you back here May 20th.