SaaStr

AUGUST 19, 2023

Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding.

Software 188

Software Business Social Media Government 188

Tom Tunguz

MAY 23, 2021

2012: Facebook. Rather than burn dictating when to raise capital, founders elect to raise when inbound interest arrives, or immediately before launching to sell the dream rather than the metrics, or at other strategic inflection points. 3 of the 11 years recorded 40%+ growth. 3 of the years saw declining prices. 2014: Alibaba.

Software Review 364

Software Review Venture Capital Cloud Pricing 364

SaaStr

JANUARY 31, 2024

Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 Ruthless transparency in sales can certainly be challenging to develop since most sales reps like to perform against a metric they can control and feel good about. His answer?

Enterprise 236

Enterprise Scale Sales SaaS 236

SaaStr

JULY 6, 2022

into one inbox, automates repetitive tasks, supports collaboration, and delivers analytics to track key performance metrics. After graduating in 2012, she went on to work at a SaaS company and helped them launch a product. The app connects all communication channels (social media, email, live chat, etc.) billion valuation.

Enterprise 204

Enterprise Sales Hiring Social Media Communication 204

OPEXEngine

JUNE 2, 2021

Insight put in $25 million in 2012 and KKR, $50 million in 2017. ” Key metrics. . ” Key metrics. The metric he focuses on “manically,” he said, is contribution margin, which depicts costs to sell a product minus variable expenses because that determines how much profit a company gets from each product.

Metrics 52

Metrics Pricing Airlines Sales Hiring 52

ProfitWell

MARCH 17, 2020

Named Top Angel Investor in Canada in 2012. Funnel metrics. Next up—funnel metrics. That’s why funnel metrics are so important. Funnel metrics entail holding other teams accountable to ensure everyone is hitting their targets. Raised venture capital for his previous startups (Flowtown and Clarity).

Metrics 59

Metrics Venture Capital Forecasting Consulting 59

SaaStr

NOVEMBER 25, 2022

In 2012, the website was transformed into the Atlassian marketplace, giving plugin developers the opportunity to make money off of their plugins. Once you decide to establish a strategic partnership, be crystal clear on your goals for both sides and have clear metrics to track.

Scale 214

Scale Scaling Marketplace as a Service Entrepreneurship 214

SaaStr

MAY 29, 2019

About Claire Hughes Johnson… Sitting at number two on the list, Claire was the most steadily popular across all our metrics. His metrics were very popular across all categories and his experience as a tech executive, advisor and investor mirror this in his unique ability to succeed in many ventures simultaneously.

Payment Methods 220

Payment Methods Payment Solutions Payment Services Banking 220

Tom Tunguz

JUNE 8, 2015

The business was founded in 2004, but hit its stride 2009 and went public in 2012. ServiceNow’s software allows clients to develop custom applications for their own needs, often with the help of the company’s professional services team.

Benchmarks 113

Benchmarks Metrics SaaS Investment 113

Tom Tunguz

AUGUST 26, 2014

Field 2011 2012 2013. On a relative basis, however, HubSpot is closer to the median up until 2012. ARPC 5,395 6,580 7,752. CAC 6,671 8,279 11,645. Retention Rate 71.6% Sales Efficiency 0.47 Payback Period (yrs) 2.2 Above, I’ve copied the unit economics data from the S-1.

Benchmarks 113

Benchmarks SMB Metrics SaaS 113

Tom Tunguz

JANUARY 14, 2015

Xero Income Statement 2007 2008 2009 2010 211 2012 2013 2014. Xero does exhibit an amazing sales efficiency metric of 1.05, meaning $1 invested today in sales and marketing yields $1.05 Growth 109% 265% 206% 123% 107% 88%. Gross Profit -0.8 -2.0 in gropss profit next year. The median SaaS company charts 0.81

Benchmarks 100

Benchmarks Metrics SMB Outsourced Development 100

SaaStr

MAY 22, 2019

About Brian… Our metrics suggest that our attendees were very excited about Brian as a speaker. His high marks in our “speaker likes” metric lands him at number five on our list. He then moved on to co-found Socialcam in 2012, participated in Y Combinator and eventually sold to Autodesk for $60M.

Scale 164

Scale Leadership Consulting Metrics 164

SaaStr

OCTOBER 7, 2022

Founded in 2012, Figma was valued at $10 billion in its last funding round in 2021. This hard truth includes: highlighting the metrics that need improvement. Despite the negativity, there are reasons to be optimistic about the market—particularly after Adobe’s Figma acquisition. Startups and the need for an engaged board.

Venture Capital 198

Venture Capital Marketing Startup Construction 198

Tom Tunguz

OCTOBER 21, 2017

In 2012 ChiefMartec landscape counted 350 vendors selling to sales and marketing. I’m using SaaS seed rounds as a proxy metric. Venture capitalists have financed many of those businesses. Over that 20 year period, annual SaaS investment has increased 20x, peaking in 2014 at $7B. Today, that figure is 5000.

SaaS 189

SaaS Venture Capital Finance Machine Learning 189

SaaStr

JANUARY 11, 2020

So at little old team SaaStr, we historically did not really track social followers as a core metric. That became our core community metric (list growth). So we decided to do a bit of a conceit and create a “Total Social Followers” metric. We’re B2B folks ?? And then we saw a big pick-up on Twitter.

Scale 154

Scale B2C Travel Cloud 154

Neil Patel

JANUARY 4, 2023

It’s the third iteration of Google’s analytics offering and has been out since 2012. Well, as you can imagine, a lot has changed since 2012, and Universal Analytics — at least in Google’s eyes — has become outdated. Go through this line by line and make sure all of the metrics you covered in your UA audit are mentioned here.

Payment Methods 82

Payment Methods Payments Payment Services Payment Solutions 82

Tom Tunguz

SEPTEMBER 9, 2018

Elastic is a Dutch company founded in 2012. To put this company’s exceptional success in context, I plotted their metrics alongside Mulesoft, another enormously successful open source company that Salesforce acquired for $6.5B. Last week, Elastic filed their S-1 to go public. Just five years later, the company generated $159.9M

Scale 150

Scale Enterprise Metrics Revenue 150

Tom Tunguz

SEPTEMBER 2, 2014

In 2012, the company posted a sales efficiency of 1.4 But here’s the kicker: the investments in both R&D and S&M which are substantial enable spectacular sales efficiency. A sales efficiency of 0.8 means a company must spend $1M in Sales and Marketing to generate $0.80 in revenue. and in 2013, a figure of 1.0, compared to 1.1

Benchmarks 100

Benchmarks Metrics SaaS Scale 100

Tom Tunguz

JUNE 9, 2015

The upsell rate was 36%, 31% and 30% for the years ended December 31, 2014, 2013 and 2012, respectively. While it’s a great metric, using upsell rate alone to judge the health of the business can lead to false conclusions. Consider adding renewal rate to your SaaS startup’s key metrics.

Churn 100

Churn SaaS Retention Startup 100

Chaotic Flow

NOVEMBER 11, 2014

Their upcoming 2015 Inside Sales Metrics and Compensation report will feature expanded coverage and focus of SaaS inside sales benchmarks in an extra effort to service the SaaS community. For reference as to how great the fruits of your labor will be, here is a link to the 2012 Inside Sales Compensation and Metrics report.

Benchmarks 125

Benchmarks Compensation Sales SaaS 125

Tom Tunguz

SEPTEMBER 21, 2014

At the end of 2012, six months before the company would trade publicly, the business counted $39.3M Perhaps as a consequence of remarkable sales efficiency, Tableau has required very little capital to grow. The founders raised only $15M before taking the company public.

Benchmarks 100

Benchmarks SaaS Payments Metrics Scale 100

Sixteen Ventures

DECEMBER 12, 2022

If you have historical data to learn from, you can even design your Free Trial around Common Conversion Activities (CCA), a Free Trial metric I invented way back in 2012. And what those not-so-great conversion metrics really mean is that the prospect wasn’t able to see the value potential in your product during their trial.

Onboarding 107

Onboarding Engagement Customer Success Metrics 107

Kellblog

MAY 21, 2019

Rule of 40 could have a lower R-squared than revenue growth alone — in fact, it did back in 2008 and in 2012. In 2012, the explanatory power of both metrics doubled. In 2012, the explanatory power of both metrics doubled. In 2017 and 2018, however, that’s dropped to 7 to 8%.

compliance 74

compliance Startup Software Trends 74

FastSpring

SEPTEMBER 2, 2020

When you’re trying to decide how to scale your business and how to calculate profits, there are tons of metrics out there you can use. In fact, it’s easy for businesses to get overwhelmed by metrics and not know which ones to prioritize. This metric? By the time Q2 of 2012 hit, it had dropped by 2%.

Scale 128

Scale Payment Methods Payments SaaS Payments 128

Neil Patel

SEPTEMBER 1, 2020

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. Later the same year, YouTube began measuring success through view duration, a metric that rewarded longer-viewed videos with increased search promotion. Conversational Conclusions.

Venture Capital 145

Venture Capital Advertising Engagement Benchmarks 145

Tom Tunguz

OCTOBER 6, 2015

And later in the year, Maia Josebachvilli, the VP of People & Strategy at Greenhouse will join us to share insights about recruiting metrics and Adam Gross, head of product at Heroku and former VP of Platform and Developer Marketing at Salesforce, about building developer products.

Sales Recruiting 100

Sales Recruiting SaaS Business Model Development 100

Buffer Resources

DECEMBER 5, 2023

In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. Here are some of the top metrics so far. It felt like the right time to reconsider and ask ourselves: what if we set up a guest posting program? We’ve received 606 pitches to our submission form in 6 months.

Scale 103

Scale Benchmarks Social Media Communication 103

Frontegg

MAY 27, 2021

User-centric behavior data is a MUST: You are getting access to user-centric behavior metrics to scale up fast – your user journey can be optimized by the people who matter most – your clients. This metric is a strong future revenue indicator. Best For: Documentation, Development Metrics.

Payment Solutions 98

Payment Solutions SaaS Payments Payments Scale 98

Andreessen Horowitz

DECEMBER 5, 2023

This was in 2012, and we were based in New York City. And in 2012, if you’ll remember, that was when they kicked all the Zuccotti Park protestors outta Zuccotti Park. The 2012 New York startup community was very small, and it was very tight. Like, you see this huge jump in our metrics, and it feels good.

Sales Hiring 81

Sales Hiring Sales Recruiting Banking Outsourced Development 81

Tom Tunguz

DECEMBER 19, 2012

Despite the fact that tablet penetration is less than half of smart phone penetration in the US , tablets' share of traffic to websites outpaced mobile web in Q1 2012. Reading through EF’s report, the ROI metrics are even more favorable for merchants. In addition, tablet demographics are much more attractive.

Scale 100

Scale Advertising Mobile Acquisition 100

OpenView Labs

JULY 21, 2021

The Advantage by Patrick Lencioni (Published 2012). By that metric alone, it should be number one. It’s a forcing function that brings impact and clarity to the list. Finally, yes, this is a listicle—but my list is different. As your company grows, your people will spend a lot of time in meetings and other group activities.

Business 101

Business Artificial Intelligence Blockchain Software Engineering 101

Sixteen Ventures

JULY 17, 2020

On the flip side, a high churn rate is the reason you ended 2012 with a whole bunch of new customers… but had about the same amount of revenue. Churn is the reason that – though you acquired a lot of new logos in 2012 – you had no significant year over year growth from 2011. Is 5% Monthly Churn Good?

Churn 133

Churn SaaS B2C Pricing 133

OpenView Labs

JANUARY 19, 2022

What type of large-scale industry events would Calendly have attended in 2012 in order to get more users? The most important metric to measure this step of the journey is the conversion of website visitors to free account sign-ups. I vaguely remember reading Dave McClure’s pirate metrics slideshare (circa 2007!) Web design.

Scale 72

Scale Underperforming Technical Team Sales Hiring Marketing 72

Neil Patel

JANUARY 24, 2023

There are very real, specific metrics that show you how well your content is performing. There are also vanity metrics out there that can be more distracting than worthwhile. That’s why in this content marketing guide , I’m going to give you the most valuable content marketing metrics for evaluating the performance of your content.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

BrightBack

APRIL 6, 2020

While it’s difficult to remember when the subscription model wasn’t as popular as it is today, a select few early innovators contributed to a rapid adoption of subscription services and goods, which reached a tipping point in 2012. 2019 demonstrated that the days of spouting fast, easy growth backed up by vanity metrics are over.

Subscription 59

Subscription Payment Features Retention Payment Methods 59

Neil Patel

JULY 12, 2021

You can maximize AdWords ROI and use multichannel tracking to get a full picture of both sales and marketing metrics. Big features include keyword-level metrics for AdWords as well as metrics for campaigns and ad content, UTM parameters, detailed lead history, custom reports, and integrations.

Payment Methods 145

Payment Methods Scale Payments Marketing 145

Point Nine Land

JANUARY 5, 2021

I’ve looked into two datasets: 1) Public SaaS companies I used ARR data from Public Comps (an excellent resource for SaaS metrics!) The oldest data pair is from 2012/2013 (ServiceNow, in case you’re curious), but the vast majority of data pairs are from 2014–2019. on 75 publicly listed SaaS companies.

SaaS 80

SaaS Scale Data Venture Capital 80