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5 Interesting Learnings from Duolingo at $360,000,000 in ARR

SaaStr

Billion market cap after launching back in 2012. The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. Duolingo has dominated online language learning, rocketing to $360m in ARR and a $3.25 And in today’s market, that’s strong performance.

Scale 312
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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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Covid-19, retention and more: The current state of the subscription industry

BrightBack

The subscription industry is facing intense change as the landscape matures and companies race to stop customer churn related to the Covid-19 pandemic. The subscription industry is entering a retention-led phase of growth. 2019 demonstrated that the days of spouting fast, easy growth backed up by vanity metrics are over.

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CFO’s pricing metric helped SaaS company get through COVID-19

OPEXEngine

” To adapt, the company showcased the extent to which its subscription-based software could help its customers by improving the efficiency of their IT, HR, and other processes, which, in turn, could help those companies manage through the downturn. Insight put in $25 million in 2012 and KKR, $50 million in 2017.

Metrics 52
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The 4 types of content your subscription-based business needs for better leads

ProfitWell

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. In this article, you’ll learn about the four most effective types of content for a subscription-based business. Why is content important for subscription-based businesses? With content. billion users.

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How to Calculate LTV (And Why It’s Important)

FastSpring

When you’re trying to decide how to scale your business and how to calculate profits, there are tons of metrics out there you can use. In fact, it’s easy for businesses to get overwhelmed by metrics and not know which ones to prioritize. This metric? By the time Q2 of 2012 hit, it had dropped by 2%.

Scale 135
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Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Tableau sells software the old-fashioned way, with perpetual licenses not subscriptions. To offset the mostly one-time payment from customers, Tableau employs a land-and-expand strategy. At the end of 2012, six months before the company would trade publicly, the business counted $39.3M