SaaStr

DECEMBER 13, 2021

During those 30 years as an Open Source platform, multiple developers and professionals adopted and contributed to it to the point where, today, Linux is everywhere—supercomputers, AI, IoT, embedded devices, and so on. In 2010, COSS was valued at $10B, and 90% of that value was attributed to a single company: Red Hat.

Enterprise 246

Enterprise AI SaaS AWS 246

SaaStr

SEPTEMBER 11, 2024

Lucid launched in 2010 (before PLG was a term), and their team had an intense focus on product early on, so much so that the COO at the time read through hundreds of thousands of customer support tickets to hear directly from customers. As we know today, a strong product-led motion starts with a strong product.

Scale 307

Scale Scaling Sales Hiring compliance 307

Buffer Resources

AUGUST 2, 2024

  The first decentralized platform, Diaspora , launched back in 2010. ” Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. It promises users freedom, privacy, and control of their own data.

Social Media 112

Social Media Underperforming Technical Team Government Blockchain 112

Chart Mogul

DECEMBER 4, 2020

When Stripe was launched in 2010, dealing with payments online wasn’t a straightforward matter. It required significant development work, working with banks and other financial institutions, passing multiple verification and compliance hurdles, and so on. Let’s see why. Stripe came in with a vision to solve this problem.

Payment Methods 105

Payment Methods Payment Services Payments Payment Solutions 105

Payrix

FEBRUARY 4, 2025

A company releases its API to the public so that software developers can design products that are powered by its service. Integrated software vendor (ISV) A company specializing in developing or selling software that runs on one or more operating systems; ISVs often embed payment technology into point-of-sale systems for merchants.

Payment Services 147

Payment Services Merchant Services Payment Solutions Payment Methods 147

The Angel VC

MAY 17, 2017

Had I seen a SaaS startup with this growth curve in my first 2-3 years of SaaS investing (in 2008-2010) I probably would have asked “where do I have to sign?”. (We of course might be wrong, and maybe we’ll have to add both companies to our growing anti-portfolio list in a couple of years. I’ll keep you posted.)

Business Model 180

Business Model Venture Capital SaaS Underperforming Technical Team 180

Tom Tunguz

MARCH 8, 2025

The company went public in 2010, three years after competitor Blackstone did, which is captured in the book King of Capital. Well, we can develop a linear regression model based on current private equity firms’ multiples. APO Apollo Global Management 76 1.55 CG The Carlyle Group 16 3.85 TPG TPG Inc. ARES Ares Management Corp.

Venture Capital 147

Venture Capital Finance Acquisition Innovation 147

The Angel VC

JULY 17, 2015

This little journey through time has shown that up until now, the evolution of the SaaS landing page has been a development towards ever more simplicity. It will be interesting to see if this trend continues in the coming years. Disclosure: I'm an investor in Clio, Zendesk, Geckoboard and Typeform.

SaaS 188

SaaS Software Review B2B Trends 188

SaaStock

MARCH 1, 2019

Fresco Capital focuses on businesses developing new solutions in the enterprise, education, infrastructure, healthcare, consumer goods and entertainment. Singtel Innov8 invests in businesses developing new solutions in network capabilities, next generation devices, digital services and customer experience enhancement. Founded: 2010.

SaaS Payments 190

SaaS Payments Venture Capital Payment Services Telecommunications 190

Tom Tunguz

MARCH 4, 2015

Year 2010 2011 2012 2013 2014. Q2 2010, Q2 2011 and Q2 2012 all saw similar drops before the levels rebounded. In 2010, the median was in the $3-4M range. This may indicate a new strategy by the acquirers’ corporate development teams. Acquihires 59 64 67 68 61. 2014 saw a modest drop to 61.

Startup 113

Startup Trends Marketing Technical Review 113

SaaStr

JUNE 7, 2021

About 2010, we started a completely different product line. I was a software developer, a product person. ” The other inflection point was about 2010 when we really had to look at ourselves as a management team, “Do we really want to become a multiproduct company?” We developed an internal app.

Sales Hiring 339

Sales Hiring Underperforming Technical Team SaaS Headcount 339

Intercom, Inc.

FEBRUARY 6, 2020

When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything. We actually have tools internally that we’ve developed and dashboards that we’ve developed internally where we can actually look at trends month over month, quarter over quarter.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

The Angel VC

JANUARY 4, 2011

Here's the third part of my 2010 portfolio review. 2010 saw the company dramatically expand its product offering to become a complete accounting solution for SMBs in Poland and grow the team from just five people at the beginning of the year to 14 today. Another investment that I made in 2010 is Propertybase.

Payment Solutions 104

Payment Solutions Payments Payment Features Software Review 104

The Angel VC

DECEMBER 25, 2010

As 2010 is drawing to a close I’d like to take a moment to give you a quick update on my angel investment activities and more importantly, thank the incredibly talented and hard-working people who have made it such an amazing year. The development of Momox , which has bought more than 8.4

Cloud 106

Cloud Investment B2B Subscription 106

Clouded Judgement

SEPTEMBER 27, 2024

Microsoft launched Azure in 2010, and Google launched GCP to the public in 2011 (they launched a preview of Google App Engine in 2008, but made it publicly available in 2011). Subscribe now Foundation Models Are to AI what S3 was to the Public Cloud Many people look at 2006 as the birth of the public cloud - the year Amazon launched AWS.

Cloud 176

Cloud GCP(Google Cloud Platform) AWS Azure 176

SaaStr

FEBRUARY 25, 2020

For example, you hire a developer to move you over to an ERP like NetSuite. If you forget to tell that developer that you have complex sales tax collection requirements, then you may end up failing to collect sales tax for a period of time. Expanding into new sales channels is a common growth play. Mark earned his B.A.

Merchant Services 197

Merchant Services Technical Review Scale Sales Hiring 197

Tom Tunguz

JUNE 8, 2015

ServiceNow’s software allows clients to develop custom applications for their own needs, often with the help of the company’s professional services team. And in fact, ServiceNow has generated positive operating cash flow for every year but 2010. ServiceNow has recorded a better than 1.0 at $93M in revenue.

Benchmarks 113

Benchmarks Metrics SaaS Investment 113

Practical Advice on SaaS marketing

MAY 7, 2013

A blog showing the latest post from 2010 is worse than no blog at all. We recently developed a customer acquisition plan for a client selling to fitness clubs. Blogs take time and resources (Believe me on this, folks. Even monthly deadlines come up quickly!) If you can't make the commitment, don't do it.

Marketing 124

Marketing Social Media SaaS Entertainment 124

Tom Tunguz

NOVEMBER 9, 2015

Atlassian has grown their customer base from 11,000 customers in 2010 to more than 48,000 today. The data makes clear that Atlassian employs a fundamentally different go-to-market than the classic sales development rep to inside sales model championed by books like Predictable Revenue and popularized by Salesforce. range of 2.5

Benchmarks 124

Benchmarks Metrics Venture Capital SaaS 124

Tom Tunguz

JANUARY 2, 2016

of the market in 2010 to more than 7.5% Cloud computing, which encompasses the infrastructure products used by developers to build services, has remained flat at 4% over the past five years despite some recent declines in 2013 and 2014. of the series A market in 2015.

Startup 113

Startup Marketplace as a Service Social Media Advertising 113

IT World

AUGUST 1, 2022

Depending on how you look at it, Apple may be ramping up ways developers can reach out durectly to customers via its App Store – or building its own business at others' expense. Apple has had an advertising business of its own ever since Apple’s then CEO, Steve Jobs, introduced us to iAds in 2010. What Apple is doing.

Advertising 91

Advertising Technology Scaling Development 91

Frontegg

SEPTEMBER 30, 2021

OpenID, developed in 2005, lets authentication services and websites exchange security details in a standardized manner. In 2014, the OpenID Foundation developed a new version named OpenID Connect (OIDC). authentication framework for better interoperability, identity management, and support for mobile apps in development.

Mobile 144

Mobile PayPal Identity management Cloud 144

SaaStr

JANUARY 14, 2020

My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. And from about 2007 till 2010 we bootstrapped and built the first version of the Pluralsight you see today. We said, “Well, we think we can do that.

B2B 164

B2B B2C Scale New CTO 164

Tom Tunguz

OCTOBER 12, 2014

In 2009 and 2010, the company recognized more revenue from services than subscription. In dollars, WorkDay $30M on research & development on revenues of $25.2M Unlike these other companies, WorkDay has employed a huge professional services team in addition in investing massively in their R&D to create a broad suite of products.

Benchmarks 113

Benchmarks Deferred Revenue Venture Capital Outsourced Development 113

Andreessen Horowitz

MARCH 11, 2024

Yet that growth has come with a price in the form of rising game development budgets. A recent UK CMA report shared that the average AAA game green-lit today has a development budget of over $200M. This is a ~20x increase from a $10M average budget for a single platform game in 2010. Costs have risen proportionally to content.

Outsourcing Services 93

Outsourcing Services Investment Outsourced Development Marketplace as a Service 93

SaaStr

JUNE 4, 2021

So what happened to us is that we had … Previous company, I was running the development team and he was running the technical operations team or ops team. We started the company in 2010. And the story there was that we knew each other very well. We had worked together in four different companies before that.

Scale 317

Scale Underperforming Technical Team Sales Hiring Engineering 317

Intercom, Inc.

JANUARY 18, 2023

This was all the way back in 2010. And one of the things I got very wrong was that, in 2010, I thought the road of educational systems in the United States was going one-to-one, one device to every student. It was now possible that in 2010 or 2011, we would get iPads, and soon after, Chromebooks.

Scale 205

Scale Education VP of Engineering Technology 205

Tom Tunguz

DECEMBER 15, 2014

The startup founded in 2010 that takes 7 years to reach the $1B mark hasn’t yet been granted enough time to achieve it. Enterprises pursue technology innovations and adopt them at earlier phases of product development, to gain a competitive advantage. Consumers trust mobile commerce.

Startup 100

Startup B2C Scale B2B 100

SaaStr

APRIL 30, 2022

The second constituent there is the developer. Why do developers love SaaS products? When Patrick and John in 2010 were at Y Combinator and spend their days doing office hours with the whole Y Combinator and a little water in the valley. Your developers are busy. We all know developer talent is scarce.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

FastSpring

APRIL 24, 2025

Since 2010, she’s been leading teams, building websites, web applications for nonprofits, K through 12, higher education, government, businesses of all sizes. And so I think there are a lot of self-taught developers that just don’t know. developers, they’re just average people. They’re not web.

Business 107

Business Software Review Underperforming Technical Team AI Search 107

Chart Mogul

DECEMBER 4, 2020

When Stripe was launched in 2010, dealing with payments online wasn’t a straightforward matter. It required significant development work, working with banks and other financial institutions, passing multiple verification and compliance hurdles, and so on. Let’s see why. Stripe came in with a vision to solve this problem.

Payment Methods 52

Payment Methods Payment Services Payments Payment Solutions 52

Tom Tunguz

SEPTEMBER 3, 2012

Over the weekend, I watched Page One, a documentary which chronicles the turmoil occurring within the New York Times in 2009 and 2010 when newspapers were going out of business all over the country. Many wondered if the Times would also file for bankruptcy. Each of these initiatives faced criticism.

Advertising 100

Advertising Subscription Payment Features Innovation 100

Tom Tunguz

JANUARY 28, 2016

Third, they must develop processes that scale so they can generate liquidity in the market place and a flywheel effect begins, acquiring buyers and sellers at attractive unit economics. Chris Dixon wrote about wedge business models in 2010. Then they must convince buyers to trust the marketplace sufficiently to buy a car.

Business Model 100

Business Model Startup Business Scale 100

Sales Hacker

SEPTEMBER 11, 2020

Typically this occurs through a funding round that helps foot the bill for things like payroll, research and development, and endless La Croixs (we’ll discuss the various stages of a funding round shortly). Founded in 2010. Raised seed in 2010. Founded in 2010. It’s no longer just an idea. Raised Series D in 2016.

Outsourcing Services 101

Outsourcing Services Scale Startup Outsourced Development 101

SaaStr

NOVEMBER 19, 2019

Heidi Jannenga : We instituted internally something we call our member moonwalk, which essentially is a goal for every employee within the organization, especially our developers to actually spend a day at a clinic understanding and seeing our platform in action. We hit a million dollar run rate by 2010. That’s important.

Scale 183

Scale SMB VP of Engineering Leadership 183

FastSpring

JANUARY 22, 2024

District Judge Yvonne Gonzalez Rogers rejected most of Epic’s claims against Apple but ruled in Epic’s favor regarding Apple’s policies against developers sending users outside Apple’s system to make digital purchases. In 2021, U.S. Then in 2023, the 9th U.S. Further Epic Games v.

Merchant Services 88

Merchant Services Payment Solutions Payment Methods Payment Services 88

Intercom, Inc.

MAY 1, 2018

We developed all these tips and tricks that would help us optimize what happens when they land. This was around 2010. What the hell happens when they land on your website? Could we somehow get them to definitely sign up? Most specifically, the industry came up with this beautiful idea of A/B testing.

Retention 223

Retention Payment Methods Onboarding Payment Solutions 223