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If you haven’t attended one, almost every Wednesday we do a Free, Live SaaStr Workshop Wedneday at 10am PST with the best of SaaS and Cloud. They are great so join us live and just sign up here. appeared first on SaaStr.
Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager.
Offers workshops, networking, and investor matchmaking for startups and enterprises. Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs. Features 300+ speakers from top SaaS companies like Salesforce, HubSpot, and Snowflake. Held annually in the San Francisco Bay Area (usually in September).
In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams. Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales.
So the other day on Workshop Wednesday Andy Wilson, founder CEO of Logikull , and I did a deep dive on what it’s really like selling your company to Private Equity for almost $300,000,000!
Loren Padelford, CRO of Slice, I think put it well the other day at SaaStr Workshop Wednesday: Most of us don’t need a CRO. Your startup almost certainly isn’t a soft-landing place. No matter how much you’ve raised. That’s somone that optimizes process and team and strategy.
Last Wednesday I had the pleasure of sitting down for a 50-minute chat with SaaStr founder Jason Lemkin as part of their Workshop Wednesdays program. The post Video of My Appearance with Jason Lemkin on SaaStr Workshop Wednesdays appeared first on Kellblog. Here’s the video below. Thank to Jason for a great conversation.
At SaaStr Workshop Wednesday live , Ethan Kurzwiel, previously partner at Bessemer Venture Partners and now founding partner at Chemistry VC, took us through a deep dive of exactly where Series A funding is right now in 2025. And sign up for the next FREE Workshop Wednesday here.
Braindate Workshops Now Open for Registered Ticket Holders!! Braindates are group workshop sessions based on knowledge you want to share with fellow SaaS minds at SaaStr. You can review and send a meeting request from there, but remember, you’re limited to 2 meetings to prevent spamming, so choose your matches carefully.
Campus Layout & Amenities Most of your time will be spent in Hangar West and Hangar East, where the main stages, meeting areas, and smaller workshops are located. For topic-based networking, Brain Date Workshops offer small group discussions with five participants. The app also provides your check-in QR code for event registration.
For Real: Live Workshop Wednesday #4. SaaS + AI: Its Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin #2. AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair #3. 10 Ways AI Is Changing Sales. Top 10 Things We Learned from the New SaaStr AI with Jason Lemkin + Assistant UI #5.
and try it here : I did a deep dive live on Workshop Wednesday with my Top 10 Learnings, and brought in Simon Farshid, founder of Assistant UI , which offers the leading platform to add ChatGPT-like interfaces to your own app and to add some color. It’s run by Delphi.ai
For Real: Live Workshop Wednesday AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair #4. AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan #5. 10 Ways AI Is Changing Sales.
And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! About Dave Kellogg Dave Kellogg brings a rare combination of marketing and executive leadership experience to his analysis of SaaS businesses.
The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) VIP Networking app for B2B founders and execs attending (no service providers, sorry!)
Head of AI Dialpad: How to Build AI at Scale GTM/ B2B Speakers: CEO HubSpot Yamini Rangan: Going More Multiproduct, Going More AI, and Going More SMB and More Enterprise CEO Dropbox Drew Houston: DropBoxs Third Act: AI & Content Intelligence CEO Calendly, Tope Awotona Open AMA and AI in 2026 CEO Clio, Jack Newton: Reaccelerating Vertical SaaS to (..)
For Real: Live Workshop Wednesday #2. The Official SaaStr Annual 2025 Party Guide: Official, Semi-Official and Unofficial Parties and Side Events!! #5. 5 Interesting Learnings from Freshworks at $800,000,000 in ARR Top Pods and Vids: #1. 10 Ways AI Is Going to Change Sales.
Conduct training and workshops for clients. Provide valuable customer insights to inform product development, marketing campaigns, and sales strategies. Foster a culture of customer-centricity throughout the organization. Represent the company at industry events and conferences. Assist in negotiating contracts and renewals.
10 AI Trends in SaaS Right Now with SaaStr CEO Jason Lemkin on LIVE SaaStr Workshop Wednesday #2. In-Person Sales Generate 3x Higher Conversions Per The CROs of Toast, Splunk, Brex and Slice Top Pods: #1. The Secrets Inside Google Clouds Growth with Sarah Kennedy, Vice President Google Cloud Marketing #3.
There are many more speakers, workshops and braindates we’ll announce soon. We’re back and BIGGER and better than ever! And our full AI Summit will be back and we’re adding a full AI Demo Stage you can apply to present at (more details soon!) It’s going to be one of our most epic line-ups ever!
And we’ve done several great live Workshop Wednesdays with top CROs and VPs of Sales in Vertical SaaS in particular recently that are all A+ and worth watching: #1. See you there!
Next Target Outcome : Increase usage of a recently purchased second product by 30% within six months Adoption Stage/Maturity : Mid-level maturity with one product well adopted and low adoption of a second product Adoption Activities Needed : Enable deeper adoption of the underutilized product through use case workshops.
NTA-ab is BANT workshopped and stands for: Need Timing Alternatives authority budget The N,T, and A, are capitalized because thats what your customer cares about. From BANT to MEDDIC to SPICED, figuring out the right approach can be overwhelming. At ChartMogul, we employ a simple customer-centric discovery methodology. We call it NTA-ab.
The Most Unconventional CMO Story in B2B Raaz Herzberg joined Wiz as employee #5. She led product for 2.5 Then their CEO asked her to take over marketing. Her response? What are you talking about?” ” Fast forward to today, Wiz is being acquired for a stunning $32 billion by Google.
We partnered with Growth Molecules on a deep-dive organizational diagnostic assessment as pre-work, and then embarked on a two-day, cross-functional, in-person customer journey mapping workshop. Ahead of the workshop, I met with each stakeholder individually to understand what they wanted from the process.
Event registration: Driving sign-ups for webinars, workshops, and events. The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Product promotion : Highlighting specific products or services. Content downloads : Offering ebooks, whitepapers, and other resources.
Talking head videos from workshops, courses, and podcasts are par for the course on LinkedIn, which may be why they don’t stop the scroll in the way unexpected topics do. While still tied to working life, they were more aesthetic and lifestyle-focused clips.
Run short, feature-driven lunch and learns Offer 20–30 minute workshops that show customers how to solve a problem or improve a workflow using your product. Team challenge: Let teams opt into a challenge where they work together to adopt a new feature—reward them with branded swag or early access perks.
At a recent SaaStr Workshop Wednesday , held every Wednesday at 10 a.m. The era of hyper-functional SaaS is here, and it’s reshaping the landscape of SaaS companies.
During a recent SaaStr Workshop Wednesday , Mangomint’s VP of Sales Marchelle Mooney shared 10 ways sales is different in vertical SaaS. Mangomint has quietly built an impressive vertical SaaS business in the spa and salon space, growing 100% year-over-year to approach $20M ARR with 110% NRR.
CustomerXCon 2025 — Boston | Nov 17–19 For the customer-led growth crowd Designed by customer pros for advocacy, experience, and community professionals, CustomerXCon features executive keynotes, small-group workshops, and sessions focused on customer-led growth across the entire lifecycle.
Ie: wine tastings, ghost tours, art nights, paint workshop, how to create something fun., So while tickets to a Taylor Swift concert, for example, may break your corporate gift budget, there are other experiences that are more appropriate as a business gift. Uncommon experiences.
Educate and Upskill: Invest in training consider an AI for business leaders course or executive workshops. Heres how to get started: Align AI with Strategy: Identify key business goals (e.g. improve customer retention, reduce costs) and explore AI use cases that support them. Ensure any AI project maps to a measurable outcome.
At SaaStr Annual, Jason Lemkin, SaaStr CEO and Founder took questions from founders on everything from product-led growth to knowing when to sell your company. If you missed part one of the AMA (Ask-Me-Anything) catch up here.
On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025.
She joined us LIVE for SaaStr Workshop Wednesday — sign up for the next one here. A deep dive into Raaz Herzberg’s unconventional journey from product manager to CMO at $32B cybersecurity leader Wiz.
They do one-off workshops or mandate tool adoption. .” Translation: The companies that don’t reskill fast enough will get left behind. Not in five years. The Three-Pillar Strategy They’re Rolling Out Most companies approach AI training wrong. Canva’s doing something different: 1.
LIVE SaaStr Workshop Wednesday: What to Expect in SaaS in 2025 with Dave Kellogg & Jason Lemkin The post Top SaaStr Posts, Pods and Videos of the Week: Tomasz Tunguz + Dave Kellogg, CEO of Bill, Bessemer’s State of the AI Cloud, and More!!!
Kathleen Booth (SVP of Marketing & Growth at Pavilion), Sam Jacobs (Founder & CEO of Pavilion) and the whole Pavilion team brought together over 800 go-to-market executives for one-of-a-kind sessions, interactive workshops, and unique networking opportunities.
Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI.
And a great recent SaaStr Workshop Wednesday on how next-generation vertical SaaS leader MangoMint is hyper customer-centric … even on its sales team: The post AI is Driving a Freemium Renaissance. Don’t run from it, especially in tougher times. Embrace it. SaaS was always supposed to be … a service. Run Toward It.
Optimal Workshop A UX research and design testing platform, Optimal Workshop provides several user research features. For each task participants must perform, Optimal Workshop has a dedicated task results tab. Here you can view key results through easy visualizations and comparisons.
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