Mucker Capital

NOVEMBER 8, 2023

This methodology was developed by Andy Cunningham, a well-known marketing expert, and has been tested over several decades. Identifying the ideal target market and target audience who can impact a customer’s decision. To analyze the position of a property tech startup in the B2B landscape, a careful examination is required.

Branding 98

Branding Startup Development Strategy 98

Intercom, Inc.

JANUARY 28, 2020

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth.

Scale 138

Scale Revenue Systems Review Technical Review 138

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Customer acquisition cost (CAC): How much do you spend on sales, marketing, etc.

SaaS 66

SaaS Sales Funnel Customer Lifetime Value Acquisition 66

Buffer Resources

JANUARY 25, 2024

With my years of experience in e-commerce and social media marketing, I immediately felt like there was a gap in the market and that we had the potential to fill it. As we rented out the signs, more and more customers tagged us on their social posts, delighted with how impactful the signs had been at their events.

Sales Hiring 89

Sales Hiring Scale Business Social Media 89

Incredo

JANUARY 14, 2020

If you read our today’s post, you’ll know 1) how to setup your SaaS marketing funnel, 2) what stages to include, and 3) how to get the most out of it. How to encourage referrals Word of mouth marketing is a dream for business owners. The latter is regarded as the most convincing content for B2B clients. Purchase stage.

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

User Pilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Book a demo and get started! What is concept testing?

Underperforming Technical Team 86

Underperforming Technical Team B2C SaaS Pricing 86

User Pilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Gainsight’s 2022 report shows free trials involving PQLs had 2.8X

Benchmarks 89

Benchmarks B2B SaaS Payments Payment Methods 89

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Payment Methods 217

Payment Methods Merchant Services B2C Payment Solutions 217

User Pilot

MAY 20, 2024

Here are the best product growth tools for sales and marketing: HubSpot is the best customer relationship management software. Semrush is the best tool for product-led content marketing and SEO. ActiveCampaign is the best suite of retention email marketing tools. Salesforce is the best tool for sales teams. Flow triggers.

Software Review 52

Software Review AI Search Scale SaaS 52

User Pilot

FEBRUARY 25, 2024

TL;DR GainsightPX is a good choice for user behavior analysis and it comes with features such as in-app events, feature tags, user journey mapping, and user segmentation analysis. GainsightPX is one of the most prominent product experience platforms in the market. Alternatively, you have the option to tag features manually.

Software Review 52

Software Review Technical Review Systems Review Pricing 52

User Pilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements. Effective customer analysis is the key to business success.

Software Review 88

Software Review Social Media Underperforming Technical Team Interviewing 88

Sales Hacker

JULY 31, 2023

James Isilay founded Cognism a B2B sales intelligence company together with Stjepan Buljat in 2015. Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! Treat each country like a startup when joining a different global market.

Scale 52

Scale Sales Hiring B2B Scaling 52

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. My Thoughts on the Book: ABM is B2B. A marketing book written in marketing copy style. For marketers. Let me get this off my chest: ABM is not B2B. ABM means account-based marketing.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

User Pilot

APRIL 14, 2024

Here’s what makes Userpilot’s product analytics stand apart from Heap’s: Powerful segmentation capabilities : With Userpilot, you can segment users based on various factors, such as their feedback and interactions with tagged features and in-app experiences. It’s particularly valuable for B2B companies and helps minimize churn.

Technical Review 52

Technical Review Software Review Onboarding Mobile 52

User Pilot

APRIL 23, 2023

You can identify patterns and trends by tracking user behavior, leading to more informed decision-making about product development and marketing strategies. Track events with click tracking You can tag UI elements to track hovers, clicks, or text inputs made by customers. Feature tag analysis. Track events via click tracking.

User Experience 69

User Experience Onboarding Engagement Data Analysis 69

Neil Patel

OCTOBER 5, 2021

As a marketer or business owner, you know email marketing is a powerful tool. This article looks at 15 email personalization techniques you can apply to your marketing. According to HubSpot’s State of Marketing repor t, 78 percent of marketers have seen a recent increase in email engagement. Use Subscriber Tags.

Engagement 145

Engagement Branding Data Marketing 145

User Pilot

FEBRUARY 28, 2024

But with so many tools in the market, which one should you choose for product analytics ? Google Analytics 4 is great for tracking marketing campaigns. HubSpot is a growth marketing solution that helps amp up lead generation with landing pages and easy customer relationship management. Want the best of everything?

Payment Solutions 89

Payment Solutions Data Analysis Software Review SaaS Payments 89

User Pilot

APRIL 14, 2024

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Marketers and product managers use Google Analytics to track and measure user data.

Software Review 52

Software Review Onboarding Mobile compliance 52

Baremetrics

JUNE 10, 2021

Features can be added in order to create new markets and categories and this gives SaaS companies a unique opportunity to compete in the organic search space with SEO. ” ( source ). To get the most out of your marketing data, utilizing a tool like Baremetrics makes visualization easy and intuitive. Checking meta descriptions.

Startup 98

Startup SaaS Technical Advisors B2C 98

Neil Patel

JULY 23, 2021

In this post, we’ll teach you all about SlideShare, how to use it, why it matters to marketers, and how you can use it to create amazing content for your business. Why Should You Use SlideShare for Marketing? For marketers, using SlideShare offers a unique and interactive way to display content online. Let’s get started.

Social Media 119

Social Media Sales Funnel Education Branding 119

User Pilot

MARCH 14, 2024

Heap is one of the most sophisticated product analytics tools available in the market. Specifically, look for features like custom events, feature tagging, heat maps , and session recordings. It’s particularly valuable for B2B companies and helps minimize churn. But it isn’t without flaws. It particularly helps with retention.

Technical Review 52

Technical Review Software Review Systems Review Pricing 52

User Pilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers. Tag these events for tracking in your analytics tool.

Marketing 76

Marketing Trends Metrics Forecasting 76

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

User Pilot

MAY 17, 2024

TL;DR Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google Analytics helps you understand your site and app users to check your marketing performance, content, products, and more.

SaaS 52

SaaS Scale Software Review Trends 52

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. You and your marketing team need to understand this. In the marketing world, they’re often referred to as “creatives.” A copywriter does. First, set a definite goal.

Social Media 144

Social Media Engineering Sales Hiring Branding 144

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence.

Payment Solutions 138

Payment Solutions SaaS Payments Strategy Software 138

User Pilot

JANUARY 17, 2023

Use feature tagging and heatmaps to unveil friction. It also affects the sales department, marketing team, product team, etc. Userpilot allows SaaS companies like yours to tag features and track how customers interact with them through feature heatmaps. Use feature tagging and heatmaps to unveil friction. Conclusion.

B2B 85

B2B User Experience Onboarding Customer Lifetime Value 85

User Pilot

AUGUST 30, 2021

And what type of analytics really matters for a product marketing manager? In this article, I'll talk about why product analytics tools are important, how you can use them, and the best product analytics tool on the market. Is product analytics the same as marketing analytics? How many analytics tools do you need?

Product Marketing 87

Product Marketing Payment Solutions SaaS Payments Software Review 87

User Pilot

MAY 19, 2024

GainsightPX is one of the most prominent product experience platforms in the market. Like most B2B we have an over-reliance on email as a comms channel for both product adoption, training, and wider marketing comms. Trainer (Mid-Market) Does GainsightPX fit your budget? No-code feature tags in Userpilot.

Software Review 52

Software Review SaaS Technical Review Onboarding 52

FastSpring

JANUARY 29, 2021

Skip ahead: Made PSD2 Compliance Easy for Global Sellers Early Access Launch of FastSpring Quotes for B2B Sales Enhanced Our Platform for Faster Seller Onboarding Improved global ecommerce for cross-border selling Shortcuts and Tips From the FastSpring Team Self-service and documentation Updates. We’d love to hear from you.

Merchant Services 78

Merchant Services Payment Services Payment Methods compliance 78

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

CloudGeometry

APRIL 25, 2022

You likely made time-to-market trade-offs to speed up your roadmap. 5 Application Deployment Options Almost every B2B SaaS company presents a subscription pricing scheme in a menu with three or four columns. Still, it also means a lot more scrutiny on how your product works. Here are seven things enterprise SaaS customers look for. #1

Enterprise readiness 130

Enterprise readiness Enterprise Technical Review Software Review 130

Buffer Resources

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.  You are the head of marketing -- the CEO asks: "what's our website conversion rate?" " Pause.

Technical Advisors 107

Technical Advisors Social Media AI Search Engagement 107

User Pilot

OCTOBER 6, 2022

Customer behavior analysis helps you identify the most valuable users and personalize your marketing strategy to reach them. In B2B SaaS, many factors influence customer behavior — from psychological to marketing factors to the overall satisfaction with a product or service. What influences customer behavior?

Payment Solutions 82

Payment Solutions Underperforming Technical Team SaaS Payments Customer Lifetime Value 82

Neil Patel

JANUARY 6, 2021

How can you write a title tag to drive your rankings with search engines? Both B2B and B2C marketers want more search leads, because they result in 8.5X No wonder Brian Clark is so successful at content marketing. He’s even turned Copyblogger into a multi-million dollar digital marketing company.

Social Media 145

Social Media Software Review Engineering B2C 145

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

SaaSOptics

AUGUST 11, 2022

How to Navigate the Market Downturn. Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder. Raise, Sell, Merge, or Scale?

Scale 97

Scale Scaling Technical Review Venture Capital 97