Buffer Resources

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Social Media 93

Social Media Entertainment Entrepreneurship Interviewing 93

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 119

Social Media AI Search Systems Review Innovation 119

SaaStr

OCTOBER 30, 2023

Startups only have a limited amount of resources with an unlimited amount of experiments they can try. So, how do growth teams discover and prioritize those resources most effectively? That’s Weights & Balances’ North Star in this market. In last week’s episode of Workshop Wednesday , held every Wednesday at 10 a.m.

Scale 207

Scale Scaling AI Search Social Media 207

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 115

Social Media AI Search Systems Review Innovation 115

Buffer Resources

FEBRUARY 27, 2024

Many have resources you can learn from (think podcasts , events, and workshops with industry veterans and other experts) and even channels that can help you earn from your work and land partnerships with brands (if monetization is your goal.) Networking with your creator peers is far from the only benefit these communities offer.

Branding 92

Branding Social Media Technical Cofounder Technical Review 92

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaStr

APRIL 1, 2023

Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. Instead of walking into places or calling on the phone to speak to someone, businesses could reach customers through social media and other software. One thing is for certain.

Scale 188

Scale SMB Merchant Services Payment Methods 188

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 101

Product Marketing Marketing Social Media Scale 101

User Pilot

APRIL 21, 2024

Free up support staff to focus on more complex issues by also adding self-service resources. You should add different content types to your resource center so you can cater to each user’s learning style and preference. User experience: On a web device, you can implement a full resource center, which simply isn’t doable for mobile.

Customer Support 96

Customer Support Software Review Systems Review Mobile 96

Buffer Resources

APRIL 3, 2024

  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.

Social Media 99

Social Media Engagement Branding AI 99

Buffer Resources

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. It’s why every social media app has text, photo, and video formats with varying levels of focus. And social media platforms ding you for linking out.

Social Media 120

Social Media Engagement Branding Communication 120

Buffer Resources

APRIL 18, 2024

While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app. This could actually bode well for creators who rely on affiliate marketing for income.

Social Media 80

Social Media Trends Marketing Engineering 80

Buffer Resources

FEBRUARY 28, 2024

So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator. Follower count : The larger your social media following, the broader your reach.

Pricing 94

Pricing Social Media Consulting Branding 94

Buffer Resources

JUNE 19, 2023

We also understand the (valid) concerns that many creatives and marketers have about the impact of AI on the quality of content. We need to prioritize, but at the end of the day, content and social are top priorities for our team, so they can't be put aside. It even gives a summary of each call.

AI 123

AI Social Media ChatGPT Interviewing 123

Buffer Resources

JANUARY 9, 2024

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.  Even if you slot them into your social calendar as a placeholder, you’re on the right track for now. This list is pretty comprehensive for folks with a U.S.

Social Media 112

Social Media Branding Trends Marketing 112

User Pilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. Sprout Social is the best tool for tracking user engagement across social media. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Marketing analytics. Customer profiles.

Scale 98

Scale Social Media AI Search SaaS 98

Buffer Resources

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable.

Social Media 82

Social Media Business B2C Branding 82

User Pilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Social Media 95

Social Media Sales Funnel Acquisition Retention 95

Buffer Resources

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 99

Social Media Trends Branding Technology 99

Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 52

Social Media Sales Hiring Branding Technical Review 52

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 101

Strategy Marketing Social Media AI Search 101

User Pilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? Poor product-market fit. Ineffective marketing/poor marketing strategy. Lack of help resources. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools.

Scale 103

Scale Sales Funnel Onboarding Retention 103

Buffer Resources

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 108

Social Media Branding Engagement Benchmarks 108

User Pilot

APRIL 15, 2024

Resource center analytics. Provide multiple support options with a resource center. Based on this, you can optimize your support channels and resources to provide proactive and personalized customer support. Resource center analytics Track the performance of resources and modules in your resource center.

Communication 103

Communication SaaS Payments Payment Solutions Payment Methods 103

Neil Patel

AUGUST 30, 2021

Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Here are resources for your team to learn more about Gen Z. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. Take a Stance on Social Issues. Trust matters to Gen Z shoppers.

Payment Methods 145

Payment Methods PayPal Social Media Advertising 145

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Payment Methods 98

Payment Methods Marketing SaaS Payments Payments 98

Buffer Resources

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. Business leaders and marketers are tapping into this powerful approach, both with gentle encouragement and intentional employee advocacy programs.

Branding 108

Branding Social Media Engagement Company Culture 108

Neil Patel

AUGUST 12, 2021

If you own a restaurant and aren’t leveraging social media, you are missing out. Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. First, let’s talk about why social media is a crucial tool for restaurant marketing.

Social Media 145

Social Media Marketing Underperforming Technical Team Branding 145

Unbounce

NOVEMBER 14, 2021

Yeah, we know you don’t have a whole bunch of cash to give away, so you’ll have to rely on good ol’ digital marketing to do the heavy lifting for you. This blog post will teach you five foolproof digital marketing practices to get new customers. Before you dive into digital marketing, you’ve gotta figure out who your ideal customer is.

Social Media 131

Social Media Content Marketing Branding Education 131

Neil Patel

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

Social Media 145

Social Media Payment Methods Payments Payment Services 145

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So, owned media. What is it?

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Buffer Resources

FEBRUARY 7, 2024

  With a reported 550 million monthly active users, X is still a social media platform to be reckoned with if you’re looking to build a personal brand or drive brand awareness as a business. And, with the right social media marketing strategy in place, it’s still possible to grow your following on X.

Social Media 106

Social Media Payment Methods Payments Engagement 106

User Pilot

MARCH 7, 2024

However, not all companies can invest precious resources in an analytics tool. Some of them include product analytics , web analytics, mobile analytics, and social media analytics. Different types of analytics tools The analytics tools available on the market are as specialized as they are numerous. Advertising snapshot.

Social Media 104

Social Media AI Search Mobile AI 104

Buffer Resources

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Social Media 109

Social Media Payments Software Review Technical Review 109

Stax

NOVEMBER 20, 2023

Small businesses can thrive on SBS with these 8 tips: (1) Lay the groundwork with past data, (2) enhance digital presence, (3) improve the in-store experience, (4) run marketing campaigns, (5) promote special offers, (6) engage the community, (7) collect feedback, and (8) develop post-event strategies. Small Business Saturday , a.k.a.

Payment Methods 88

Payment Methods Merchant Services Stax Payment Services 88

Buffer Resources

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Engage with their content first If the person you want to connect with is actively creating content on a social media platform, be sure to engage thoughtfully with their work first.

Social Media 106

Social Media Underperforming Technical Team Engagement B2B 106

User Pilot

FEBRUARY 29, 2024

To make your life a little bit easier and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available on the market in 2024. Sprout Social is a product analytics platform designed specifically for social media channels. Let’s dive in! Segmentation.

Artificial Intelligence 101

Artificial Intelligence Social Media Software Review AI Search 101