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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. This survey informs you about sellers’ overall confidence along with knowledge of pricing, expertise in value selling, discovery, and price negotiation comfortability. Create dynamic alignment on goals. Deliver one narrative.

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The 10-Point Checklist For When You Sell Your Company With Founder Collective

SaaStr

He joined SaaStr Workshop Wednesday LIVE to do a deep dive with Jason Lemkin on his 10 Point Checklist when you sell your startup. Manage Team Expectations – Balance transparency with the need to keep the team focused on building the business.

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Top 10 Mistakes Getting to $100M ARR with LaunchDarkly’s Co-founder Edith Harbaugh (Pod 668 + Video)

SaaStr

After three months, this talented guy came to Harbaugh with the recognition that LaunchDarkly’s customers were developers. He didn’t like to sell to developers, so he quit. because they needed to rebuild the sales team. They rebuilt the sales team and closed some big deals. A bad one can torpedo you.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

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Five Warning Signs Your Customer Success Team is Burnt Out

Totango

To help you and your team combat this dangerous phenomenon, we’re going to do a series of articles over the next few weeks discussing various burnout and mental health topics. Decreased productivity, a high turnover rate, low engagement, and employees with poor mental and physical health all lead to heavy financial burdens for companies.

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Erika Hall on the importance of conversation in design

Intercom, Inc.

With so many moving parts in the creation process, from visual design to content or front-end development, what’s the one universal model all of these can apply to ensure the interaction in the end is more human and humane than machine-like? I know the workshops at Mule Design have taken off. Conversation is the original interface.

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Key takeaways from Recur 2019's Pricing & Monetization Workshop

ProfitWell

We kicked off this year's event with a Pricing & Monetization Workshop. This article will break down some key workshop takeaways. Your pricing is essential for your business because it's the exchange rate on the value you provide. It takes on average, three years for a subscription company to adjust pricing.

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