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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

The trend has been building for over a year, with growth rates oscillating wildly between massive spikes and devastating drops. Many B2B and SaaS leaders continue to rely on price increases and upsells for more and more of their growth. Pricing Strategy Must Evolve : Volume-based growth is no longer viable for most companies.

Cloud 239
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Clouded Judgement 5.16.25 - Net New ARR Trends

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Subscribe now Net New ARR Trends We’re about halfway through Q1 ‘25 earnings season. Unfortunately, the trends have not been good! Follow along to stay up to date! For some public companies, they disclose ARR.

Trends 146
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Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr

SaaStr

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. Vendr SaaS Consultant Katie Oates and Vendr Vice President of Customer Team Jeff Swank share eye-opening data and insights into buyer trends from 2023.

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Demystifying Consumption-Based Pricing: Modeling & the Path to Business Success

Zuora and BCG’s latest report uncovers how hybrid pricing models—combining subscription and consumption (usage)—are fueling faster growth, especially in AI-driven sectors. Don’t miss out on the key trends shaping tomorrow’s biggest growth opportunities. Uncover the secrets driving the future of the Subscription Economy.

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Is AI Penetration … Slowing Down? Ramp Says Possibly

SaaStr

New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. Price pressure is coming. Slower growth typically leads to increased competition on price, especially as venture funding becomes more selective and companies need to demonstrate sustainable unit economics.

AI 277
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AI Pricing Strategies for SaaS Companies Offering Copilots

Tom Tunguz

Pricing an AI product will be a defining question in software for the next few years. We can observe the market trends today across some of the larger SaaS companies who offer AI pricing. Company Product Base Price AI Price Ratio Github Github Enterprise 21 10 0.67 AI products offer productivity gains.

AI 276