SaaStr

AUGUST 25, 2023

Hundreds of thousands of experts are telling you how to succeed in SaaS. SaaStr Founder and CEO Jason Lemkin shares the 10 worst pieces of SaaS advice, excuses, and mistakes founders make, and what to do instead That often compounds. In the last 18 months, things have gotten harder in almost all SaaS categories. Or let’s go PLG.

Part-Time VPE 191

Part-Time VPE Scale Sales Hiring CTO Hire 191

SaaStr

JANUARY 10, 2024

It’s a true vertical SaaS leader — “Cloud for Construction” — growing an impressive 33% at $1 Billion (!) That’s 10x ARR, even in today’s tougher environment and a world of 6x multiples even for many of the best in SaaS. Still, its growth has held up far better than many SaaS leaders.

Scale 224

Scale Payment Services Payment Features Construction 224

User Pilot

JULY 4, 2023

Getting the right positioning, messaging, key features, and pricing is vital before entering the mainstream market. Use loyalty programs and rewards to encourage users to leave reviews, increasing your SaaS’s word-of-mouth promotion. Target customers that have high NPS scores to increase the chance of more positive reviews.

Scale 84

Scale Scaling Technical Review SaaS 84

User Pilot

APRIL 29, 2024

A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. In contrast, a customer segmentation survey focuses on existing customers and their characteristics. Segmentation survey built in Userpilot.

Payment Solutions 88

Payment Solutions SaaS Payments Payment Methods Payments 88

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. A small segment of a large market is often where most of us star t.

Sales Recruiting 220

Sales Recruiting Marketing Sales Hiring Market Segmentation 220

SaaStr

MARCH 18, 2021

Q: How can a SaaS startup survive in a crowded market? Find a segment of the market to win in. Most SaaS markets are crowded today. But the thing is: As Bigger SaaS companies cross $100m in ARR, and then $1B in ARR, they stop focusing on smaller niches. 10+ year old platforms are powerful.

Healthcare 288

Healthcare Market Segmentation Mobile Churn 288

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

SaaStr

MAY 19, 2020

Many of us are struggling now; a minority are “Covid Beneficiaries”; and most are somewhere in the middle in SaaS. Parts of your businesses are struggling, but other parts are doing OK, and some segments are even doing well. SaaS has sort of come back already, even if the economy overall hasn’t.

Strategy 321

Strategy Travel Market Segmentation Onboarding 321

SaaStr

JANUARY 13, 2022

A little while back I had coffee with a very successful VC and we chatted about our views of what’s happening in SaaS. The things we are both interested in are very similar, our thoughts on risks and markets were well aligned. At the end, he noted how the key final thing he looks for in SaaS start-ups is potential acquirers.

Market Segmentation 266

Market Segmentation Mobile Technology Cloud 266

Sixteen Ventures

JULY 17, 2020

Is 5% a good monthly SaaS Churn Rate? Read on to learn the answer… As a consultant to SaaS and Cloud providers that are looking to grow, I get asked what an acceptable SaaS churn rate is all the time. ” It will vary depending upon your market and your position therein. The lessons are accurate even in 2020.

Churn 133

Churn SaaS B2C Pricing 133

User Pilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? Moreover, Userpilot’s platform excels in customization, offering audience settings that let you show specific knowledge base content to a particular market segment and only on certain category pages. Then, you’ve come to the right place!

AI Search 92

AI Search Software Review SaaS AI 92

User Pilot

JANUARY 23, 2024

Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Vowel’s website comparing itself with Zoom.

Strategy 52

Strategy SaaS Healthcare Software Review 52

Chaotic Flow

JULY 21, 2015

SaaS businesses can be overwhelmingly complex. Then, there’s the marketing. Getting noticed on the Internet gets harder every year and almost every SaaS product category has a crowded field of competitors. We love our SaaS companies and we love our SaaS products. Not Everyone Needs Your Stuff.

Acquisition 133

Acquisition Scale SaaS Pricing 133

SaaStr

JUNE 7, 2023

Scaling a tech startup doesn’t come easy, and when you’ve tried all the conventional SaaS advice, it might be tempting to give up. Let’s focus on what the market is telling us; let’s focus on what customers are telling us.’” “You Should Always Move More Upstream” The bigger the SaaS client, the better, right?

Scale 211

Scale Scaling SMB Marketing 211

SaaStr

JULY 18, 2021

A great look back at how Chime built its brand, where it struggled, the market segment it wanted to win, and how it scaled. #7. “Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them with Mark Roberge.” I loved it.

Scale 277

Scale Finance Market Segmentation Enterprise 277

SaaStr

DECEMBER 27, 2023

The LMS market segment is big, and Docebo thinks about it in two folds. Docebo was started and funded in 2005 and became a SaaS player in 2012. A lot of folks in SaaS at $200M or more in ARR that at least started SMBish can go the whole way because you get 1000 at-bats in the beginning.

Sales Hiring 214

Sales Hiring Scale SMB Outsourced Development 214

SaaStr

MARCH 25, 2021

Shopify is #1 in so many market segments, but for “bigger” SMBs BigCommerce (and perhaps less-custom enterprise deployments) is arguably #2 to Shopify. It’s much smaller than Shopify, at $170m ARR vs $3B+ ARR, but it’s still plenty big for us to learn a lot from this big but not #1 player in the market.

Outsourcing Services 234

Outsourcing Services Payments Merchant Services SaaS Payments 234

Tom Tunguz

SEPTEMBER 13, 2015

Vertical SaaS requires a different go-to-market than horizontal SaaS companies. Vertical software companies, a recent important trend in SaaS startups, pursue customers only in a particular industry. A smaller target customer base may reward vertical SaaS companies with superior sales and marketing efficiencies.

Startup 103

Startup SaaS Underperforming Technical Team Marketing 103

SaaStr

JANUARY 2, 2021

The #1 biggest mistake I see from $1m to $10m ARR is chasing new market segments, new categories, new areas where you have 0 or almost no traction. And almost every SaaS start-up hits a wall around $4m-$5m ARR at the latest if they don’t have any true VPs on the team. There are 10,000 new apps out there. You did it.

Sales Hiring 300

Sales Hiring Headcount Pricing Market Segmentation 300

ProfitWell

MARCH 27, 2020

There is no shortage of companies offering business intelligence for SaaS companies. There is also no doubt that your SaaS business will not survive without quality analytics from trusted data sources aiding you in your key decision-making processes. The importance of accurate SaaS reporting. Which users are converting?

Metrics 80

Metrics Software SaaS Churn 80

Point Nine Land

JANUARY 2, 2019

50 B2B software marketplaces listed & four observations 50 Shades of SaaS App Stores - Spreadsheet If you’d like to be notified of our next posts you can subscribe to our newsletter. As the SaaS industry is reaching maturity, the app store model is becoming increasingly important. a security audit). a security audit).

Payment Methods 66

Payment Methods Payment Solutions SaaS Payments Payments 66

Tom Tunguz

SEPTEMBER 16, 2015

When writing the post Vertical SaaS Startups Require Different Go To Market Than Horizontal SaaS Companies , I realized that there is a perception on my part and perhaps more broadly that vertical SaaS companies enjoy greater sales efficiencies than horizontal SaaS companies. Sales & Marketing/Revenue 0.54.

SaaS 100

SaaS Sales Market Segmentation Startup 100

OPEXEngine

FEBRUARY 1, 2022

When it comes to IPOs, 2021 was an excellent year for SaaS companies. Accelerated digital transformation across industries put SaaS companies firmly on the hypergrowth path. According to Gartner , the SaaS industry has grown from $35 billion in 2015 to $145 billion in 2021. Measure what matters and invest appropriately.

SaaS Payments 52

SaaS Payments Payment Services Payment Solutions SaaS 52

Chart Mogul

FEBRUARY 11, 2019

Segmentation in SaaS may seem like a basic analytics practice, but it's actually a critical part of your growth strategy that can help you understand customers and drive deliberate growth. Simply put, segmentation is the difference between answering questions like “what’s our churn rate this month?” Let me show you why.

Metrics 76

Metrics SaaS Churn Startup 76

Practical Advice on SaaS marketing

OCTOBER 8, 2013

How can software-as-a-service (SaaS) companies can take advantage of that logic? Focus on a problem, a customer, a geography, something A SaaS company can focus on a particular problem or task. If you think about it carefully, you may find other ways to identify your particular market segment. One word: Focus.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. More customers = more revenue. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OPEXEngine

JANUARY 14, 2020

The typical SaaS company grows faster, loses more money, and has a higher valuations than product sale companies. Public SaaS Companies. -8%. High-growth SaaS companies are often unprofitable. However, many unprofitable SaaS companies are cash flow positive because of the upfront SaaS payments by B2B clients.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

User Pilot

APRIL 19, 2024

From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. Organizational scale. Lifestyle choices.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Tom Tunguz

MARCH 17, 2016

He says, “A new-market disruption is an innovation that enables a larger population of people, who previously lacked the money or skill, now to begin buying and using a product and doing the job for themselves.”. Viewing the SaaS world through this lens, disruption means enabling users to do things for the first time.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

Tom Tunguz

AUGUST 19, 2012

Developing a sales strategy is critical for software-as-a-service (SaaS) startups. The first step in developing a sales strategy is to build a robust market segmentation. Compared to the small business part of the market, there are far fewer potential customers - only about 12,500.

Marketing 100

Marketing Sales SaaS Market Segmentation 100

Tom Tunguz

AUGUST 19, 2012

Developing a sales strategy is critical for software-as-a-service (SaaS) startups. The first step in developing a sales strategy is to build a robust market segmentation. Compared to the small business part of the market, there are far fewer potential customers - only about 12,500.

Marketing 100

Marketing Sales SaaS Market Segmentation 100

User Pilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Different segmentation types. How to create segments. Customer segmentation use cases. The customer segmentation process starts with goal setting.

Payment Features 93

Payment Features Interviewing Software Review Technical Review 93

SaaStr

JANUARY 15, 2021

In fact, Venture Harbour CEO Marcus Taylor said that he saw an 89% sales uplift & a 58% increase in average order value due to marketing segmentation. One of the challenges here is how to collect valuable and relevant information from your prospects that allows you to segment leads. 2) Not Using Lead Scoring and Routing.

Software Review 200

Software Review Market Segmentation Engagement Sales 200

Baremetrics

MAY 18, 2021

All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. 1 What is Customer Segmentation? 2 Pitfalls of Not Segmenting Customers 3 Benefits of Market Segmentation 4 How Baremetrics Helps. What is Customer Segmentation?

Strategy 59

Strategy Marketing Market Segmentation B2C 59

Baremetrics

MAY 26, 2021

Sign up for a free trial with Baremetrics to see how easy it is to gain insights from customer segmentation. All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. 1 What is Customer Segmentation? 2 What are the Different Models of Customer Segmentation?

Social Media 105

Social Media Market Segmentation B2C Churn 105

Tom Tunguz

OCTOBER 15, 2014

In the past, we have benchmarked the revenue per employee of large publicly traded SaaS companies and determined that the average is about $200k of revenue per person. But, that analysis examined revenue per employee that only one point in time. It indicates that the company is achieving economies of scale.

Benchmarks 100

Benchmarks Revenue Scale Metrics 100

SaaStr

MARCH 8, 2020

2 often has a better product, at least for some market segments. #2 Not everyone is able to stay innovative after the first phase of the SaaS journey. But, #2 can win with just a 30% better product than #1, if #2 is already a leader and in the game. Post-traction, with a brand. 2 Can Win as a Better Partner. See above. #1s

Innovation 257

Innovation Market Segmentation Pricing Branding 257