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The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue

SaaStr

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. Micromanaging Your First (and Second) Management Team.

Scaling 283
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. How to Develop a Customer Acquisition Strategy.

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Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Tom Tunguz

Vertical SaaS requires a different go-to-market than horizontal SaaS companies. Vertical software companies, a recent important trend in SaaS startups, pursue customers only in a particular industry. These are the strategies I’ve observed: All vertical software companies develop uniquely focused products.

Startup 103
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How to do Market Research: a Step-by-Step Guide

User Pilot

From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. The outcome? Organizational scale.

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Raise, Sell, Merge, or Scale? How to Navigate the Market Downturn.

SaaSOptics

Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder. Option 1: Raising capital. Option 2: Selling the business.

Scale 97
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SaaS Marketing Requires Focus

Practical Advice on SaaS marketing

But that would be a bad idea. How can software-as-a-service (SaaS) companies can take advantage of that logic? Focus on a problem, a customer, a geography, something A SaaS company can focus on a particular problem or task. If you think about it carefully, you may find other ways to identify your particular market segment.

Marketing 100
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How to Conduct An Effective Customer Analysis in 8 Steps

User Pilot

Gather insights about your customers from internal teams. This will help determine which market segments to prioritize and how much effort to put into each one. Gather insights about your customers from internal teams Businesses often have different departments, each with a different perspective on their customers’ needs.