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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. The LMS market segment is big, and Docebo thinks about it in two folds. Docebo was started and funded in 2005 and became a SaaS player in 2012. They’re also growing fast and are nicely profitable.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 101
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Everything You Need to Know About Freemium Pricing

OpenView Labs

Freemium in SaaS is old news. The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Freemium appeared to be declining in popularity and, when it was in place, drove next to zero new ACV for most SaaS companies.

Pricing 82
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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I learned a million lessons about SaaS, about start-ups, and about life along the way. How the hell does that happen?

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The IT Handbook to Choosing the Right SaaS App

BetterCloud

Whether you’re in a SaaS-powered workplace or just dipping your toes into cloud software as you shift to a remote workforce, one thing is immediately clear: There are so many options out there. Sometimes, choosing a new SaaS tool means combing through lists of dozens (dozens!) when evaluating a new or replacement SaaS tool.

SaaS 59
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When Does Open Source Make Sense for a Business?

OpenView Labs

The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. Yes, SaaS is powerful. Yes, SaaS is pervasive. But any way you cut it, supporting on-premise deployments is way more expensive than supporting a multi-tenant SaaS version of the product.

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15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

Lots of SaaS companies have great products, but they don’t position them into a big enough business problem to break through the noise at an enterprise level. Seth Hammac , Global Partnerships & Alliances @ AWS Ok so what CAN you do to set yourself up for success? There are two main challenges that I see; 1.

Scale 67