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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. More customers = more revenue. Plain and simple.

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How Dopple Is Defining an Emerging Market

FastSpring

You’ll hear Justin’s founder story and how he created a first-in-market platform that allows companies to seamlessly integrate 3D and augmented reality tools into their brand experience. On this podcast, we share stories from global SaaS leaders that you can use to inspire new growth strategies in your own business.

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). SaaS companies are known for their bold bets in an evolving marketplace, but these risks rest on a bedrock of metrics and data. Looking back vs. looking forward. Key takeaways.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. * How does Rob think about the bundled vs unbundled thesis within SaaS? When is it right for SaaS companies to turn down potential customers? Harry Stebbings: Not at all.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. The largest 3rd party ecommerce platform.

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There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher

OPEXEngine

Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. It’s not just about delivering a superior product to the marketplace; rather, several stars must align,” he says. He shifted Zenefits from a service-heavy business to a SaaS model. “We

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