SaaStr

MAY 28, 2021

A market or at least, market segment, that if small now will be huge. But CRM is a big market. The ability to get to that future, no matter what. To recruit amazing teams. To break things and fix them. To pick themselves off the ground, 5, 10, 50 times. To never, ever quit. Related to seeing the future.

SaaS 326

SaaS Market Segmentation Product Marketing Marketing 326

SaaStr

JANUARY 2, 2021

The #1 biggest mistake I see from $1m to $10m ARR is chasing new market segments, new categories, new areas where you have 0 or almost no traction. You’ve gotten 50, 100, whatever # of businesses to pay you $1,000,000 a year. There are 10,000 new apps out there. It’s “impossible” to get to $1m. You did it. We all want to grow faster.

Sales Hiring 307

Sales Hiring Headcount Pricing Market Segmentation 307

Intercom, Inc.

DECEMBER 4, 2019

Today, however, the car industry has multiple brands offering different value propositions targeting specific customer segments. Brand architecture is used to help maintain alignment as you target different market segments. This is something that should be constantly discussed within your leadership team. 3 Brand stretch.

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

SaaStr

JANUARY 13, 2022

And as the number of SaaS companies continues to grow and explode, and as SaaS changes and penetrates more and more market segments … it seems like there are more and more exciting SaaS companies without a natural acquirer. The fourth had an IPO, eventually. At least that I can see, or believe.

Market Segmentation 274

Market Segmentation Mobile Technology Cloud 274

Sales Hacker

APRIL 30, 2024

Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales. 31:55 – Leadership lessons from managing a 400+ person team. 34:33 – Aligning multiple go-to-market motions across market segments.

Scale 116

Scale Enterprise Sales Hiring Outsourced Development 116

SaaStr

JULY 22, 2019

He had a company called Wily back in 2000 that he started, that ultimately sold on to Computer Associates, and really was seen as the father of the APM market segment, and learned a number of things in that experience that we then applied in terms of building New Relic, which is his second go around on the whole monitoring space.

Scale 229

Scale Scaling Sales Hiring Underperforming Technical Team 229

User Pilot

MAY 30, 2024

Leadership support , shared ownership of outcomes, cross-functional training, and celebrating collaboration can encourage PM-PMM alignment. PMs are typically more internal-focused and deal with stakeholders like leadership , engineering, and design. Leadership needs to recognize that the PM-PMM partnership is crucial for success.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

Totango

NOVEMBER 15, 2023

This is why we are so proud to have received multiple leadership awards from TrustRadius in the customer success category, including: TrustRadius Best Relationship: Highlights companies that follow through on their sales and marketing promises, deliver on implementation expectations, and identify customers who would buy again.

Customer Success 118

Customer Success Software Review Technical Review Enterprise 118

Sales Hacker

MAY 6, 2021

Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. Hands-on coaching of sales leadership and individual contributors. Their peers.

VP of Engineering 117

VP of Engineering Sales Hiring Sales Recruiting Sales 117

Neil Patel

OCTOBER 4, 2020

Or perhaps you need to discover new market segments by leveraging customer data. And in the ideal case, a partner that can help take over the execution of your new data-informed strategy, particularly when it comes to the marketing aspect. Thought Leadership. Maybe you need to optimize your processes to reduce costs.

Artificial Intelligence 145

Artificial Intelligence Technical Review Underperforming Technical Team Machine Learning 145

Intercom, Inc.

JULY 4, 2019

Marketing needs to know it. This is how you’re making the strategic decisions about what kind of accounts you approach, which market segments you’re chasing. ” From a leadership dynamic point of view, that’s the foundational shift between outputs to outcomes. Sales needs to know it. Go solve it.”

Scale 212

Scale Leadership Business Model Consulting 212

SaaStr

JUNE 27, 2019

And for that, you need leadership and the right kind of leaders. It’s true for other market segments. There are other ways that other functions in the company change as you move into the enterprise but hopefully that gives you a flavor. Alignment across those functions is so important.

Scale 236

Scale Enterprise Scaling Sales Hiring 236

Sales Hacker

SEPTEMBER 21, 2020

When it’s others, you have to influence them and motivate them (yes, you can try to command and control them, but if that’s your cup of tea, then you need to get a time machine and go back to the 50s because that’s not how modern leadership works). The main thing is to show some leadership … anyplace. mid-market), a product line, etc.

Scale 88

Scale Sales Recruiting Sales Hiring Leadership 88

SaaStr

AUGUST 5, 2019

So what is our target market? We go after two market segments, and I think this is important because when you’re a young SaaS company, we would be happy to sell to anybody who had a pulse. And we said we’re not going to focus on these other segments, which is real large enterprises and also consumers.

Sales Recruiting 191

Sales Recruiting Construction Scale SaaS 191

Sales Hacker

JUNE 3, 2025

How Meta scaled repeatable playbooks across SMB, MM, and ENT You know, all the things that we’re comfortable with in a Go-To-Market world around sales channels and efficiencies and so forth. And I had the backing of leadership, but I really had to become, you know, go from being a boy to a man pretty quickly.

Sales Hiring 83

Sales Hiring Scale Sales Recruiting Sales 83

SaaSOptics

AUGUST 11, 2022

Before reaching out to investors, you should have a clear idea of how a capital injection will be used to maintain or develop different pieces of your organization, whether it’s product, leadership, sales and marketing, or research and development. Option 2: Selling the business. Option 4: Scaling your SaaS.

Scale 97

Scale Scaling Technical Review Venture Capital 97

User Pilot

AUGUST 8, 2024

They’ve also maintained a cost leadership position by making their product accessible through a free version that offers basic features. This has allowed them to capture a significant market share. Focus strategy The focus strategy involves concentrating on a specific market segment or niche.

Strategy 105

Strategy SaaS Customer Lifetime Value Development 105

SaaStr

NOVEMBER 12, 2019

Every time we raised prices, it was a battle between us; Adam and I as the co-founders and the sales leadership and the sales managers and the sales team. Every time we raised prices, the sales team was freaked out that nobody was going to buy our software. Every single time it was a non-issue.

Sales Recruiting 190

Sales Recruiting Scale Outsourcing Services Sales Hiring 190

User Pilot

AUGUST 22, 2024

In 2019, Maja expanded her influence as an advisor, working with EKWB, a global leader in PC liquid cooling solutions, where she supported the company’s growth in enterprise and mass-market segments. Today, Maja empowers businesses with the knowledge and tools needed to succeed through her own consultancy practice.

Scale 105

Scale Blockchain Growth Hacking Consulting 105

The Angel VC

DECEMBER 12, 2018

Because of this, make sure that whatever path you choose, all key stakeholders (co-founders, board, investors, leadership team) are aligned on the plan and potential fallback scenarios. The good news is that growing a little slower is not the end of the world.

Sales Recruiting 106

Sales Recruiting Sales Hiring SaaS Payments Scale 106

Sales Hacker

APRIL 29, 2021

With so many stakeholders involved in the content supply chain , you need a central person to manage communication among leadership and strategists, writers, end-users, enablement, and analysts. From there, we suggest assigning functions within a single team or market segment (you can call it a pilot). Content Management.

Scale 114

Scale Sales Hiring Sales Headcount 114

Sales Hacker

SEPTEMBER 8, 2021

Prior to deeming a lead as marketing qualified and sending to sales for follow up according to the defined qualification strategy, we run numerous marketing-owner nurture programs through both email and paid channels to create both awareness and engagement.

Scale 107

Scale Underperforming Technical Team Sales Funnel Engagement 107

Sales Hacker

JUNE 14, 2018

When you select the low-cost option, you sacrifice expertise, leadership, and the ability to execute. Can you illustrate your firm’s proven track record of selling in the enterprise, mid-market, or SMB segments ? How will your company support and enable expansion into a new geography or market segment? (

Outsourcing Services 75

Outsourcing Services Sales Hiring Sales Outsourcing Outsourced Development 75

OPEXEngine

MARCH 9, 2021

That’s exactly what got the former Zenefits leadership team into trouble. Introduce new leadership. New leadership brings fresh thinking, energy, and the ability to rally a team around a new culture. A Cautionary Tale. It’s no secret that Zenefits went from a big high to a big low a few years back,” says Jay. Business Model.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Sales Hacker

NOVEMBER 15, 2017

Champion/Challenger Test is a testing approach for determining the best engagement strategy for a given market segment, wherein the Champion represents your current production/servicing paradigm while the Challenger(s) represent new or different ways of doing things. Marketing Qualified Lead. Mid-market. Forecasting.

Scale 105

Scale Payment Methods Sales Recruiting SaaS Payments 105

Sales Hacker

DECEMBER 12, 2017

In general this should increase with seniority and market segment. On top of that finance and leadership is probably expecting a similar growth curve as your first product (cause why not?), Base/Variable split is a crucial element to every comp plan. New products are probably the toughest thing to compensate on.

Compensation 96

Compensation Sales Hiring Sales Payment Services 96

SaaStr

JUNE 16, 2020

Adnan Chaudhry: We’re doing sales leadership, all hands calls with customer service and support and sales every single week. Adnan Chaudhry: Yeah, and I would add that [inaudible 00:44:02] online sales team to frontline leadership has the best knowledge around how to pivot the solution set to help the customer.

Sales Hiring 196

Sales Hiring Scale SaaS Payments Payment Services 196

BetterCloud

JANUARY 19, 2023

I most enjoy working in evolving market segments and product categories that fulfill a critical business need with an innovative approach. At BetterCloud, we are already the market leader in SaaS management platforms. Can you share your leadership philosophy with us? What are you most excited about in your new role?

Marketing 52

Marketing Innovation Government Market Segmentation 52

Chart Mogul

JUNE 13, 2018

If you’re not a regular reader, make sure you check out the team’s excellent thought leadership content ! Whether startups should aim to dominate a niche before expanding to wider market segments. Topics covered in this episode. What it takes for SaaS startups today to raise venture capital.

Venture Capital 40

Venture Capital Startup Data SaaS 40

User Pilot

JUNE 28, 2024

They also create marketing collateral, messaging, and sales tools, collaborate with cross-functional teams for product launches and promotions, and gain experience in market segmentation , customer personas, and competitive positioning. Strong leadership : Product marketing managers lead teams, even without direct authority.

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

SaaStr

JUNE 18, 2019

Join Algolia CEO Nicolas Dessaigne and Segment VP of Marketing Hollie Wegman for a session discussing best practices for growing your ARR in your SaaS. Hollie Wegman, VP of Marketing @Segment. Want to see more content like this? Join us at SaaStr Annual 2020. Nicolas Dessaigne, CEO @ Algolia. FULL TRANSCRIPT BELOW.

Scale 168

Scale Engineering Scaling Branding 168

Point Nine Land

DECEMBER 12, 2018

Because of this, make sure that whatever path you choose, all key stakeholders (co-founders, board, investors, leadership team) are aligned on the plan and potential fallback scenarios. The good news is that growing a little slower is not the end of the world.

Sales Recruiting 61

Sales Recruiting Sales Hiring SaaS Payments Scale 61

SaaStr

OCTOBER 31, 2019

I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 108

Cloud Scale AWS Artificial Intelligence 108

Outseta

MAY 8, 2020

New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot market segment. Your leadership team, collectively, should be on the hook for company performance far more than any individual should be assessed against a given metric.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

OPEXEngine

JANUARY 14, 2020

The Value of Market Leadership. In every market, a few companies garner the majority of the market. The market leaders are usually more profitable. Companies should strive to achieve market share in their market segment in the range 10% to 30%.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

User Pilot

JUNE 16, 2024

They also create marketing collateral, messaging, and sales tools, collaborate with cross-functional teams for product launches and promotions, and gain experience in market segmentation , customer personas, and competitive positioning. What does a product marketing manager need to know?

Product Marketing 40

Product Marketing VP of Engineering Management Marketing 40

User Pilot

JUNE 12, 2024

They also create marketing collateral, messaging, and sales tools, collaborate with cross-functional teams for product launches and promotions, and gain experience in market segmentation , customer personas, and competitive positioning.

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52