Point Nine Land

DECEMBER 12, 2018

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 3 Brand stretch.

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100

Cloud Scale AWS Machine Learning 100

Sales Hacker

SEPTEMBER 8, 2021

It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Looking to better connect your marketing and sales funnel? These leads still serve as an opportunity for our team to generate pipeline.

Scale 84

Scale Underperforming Technical Team Sales Funnel Engagement 84

OPEXEngine

MARCH 9, 2021

“I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” That’s exactly what got the former Zenefits leadership team into trouble. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

SaaStr

JUNE 3, 2020

Who should be brought into the meeting other than the sales team? Harry Stebbings: We are back for another week in the world of SaaStr, and diving straight in today, I recently tweeted about the importance of a sales playbook, pre-release, scaling out your sales team. What is the right way to structure your sales meeting?

Sales Hiring 174

Sales Hiring Scale Technical Advisors Systems Review 174

Intercom, Inc.

JULY 9, 2020

And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Outseta

MAY 8, 2020

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

SaaStr

NOVEMBER 21, 2020

I mean, if you were a Johnson & Johnson, or you were any of these large manufacturers, you had one person or a tiny little team on Amazon, and that was it. So those initial lands, our entry points that we create, are structured based on the market segment so that we can keep the average sales cycle time to about 90 days.

SaaS Payments 246

SaaS Payments Scale Payment Services Payment Solutions 246

SaaStr

MAY 2, 2019

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. It’s how do you transition the team, how do you not loose each and every friendship that you’ve ever had?

Scale 143

Scale Business Sales Hiring CTO Hire 143

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Increased Importance of Personal Branding & Career Development to Create Your Own Sales Opportunities. The Continued Emphasis on Alignment of Sales & Marketing. How can that be?

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

SaaStr

JULY 22, 2019

That’s not a bad start. We could see the market opportunity there, but nothing as big as we’ve been able to realize, now, as a company. We work with mostly modern teams. Developers were really loyal to the product, and they were able to take the product with them whenever they went. FULL TRANSCRIPT BELOW.

Scale 168

Scale Scaling Sales Hiring Underperforming Technical Team 168