Casey Accidental

MARCH 29, 2022

A common issue leaders in product management, design, or engineering face is justifying investment in the “non-sexy” stuff. What is not sexy can differ by company, but usually the sexy things are new products and few features. Another way to say that is product/market fit has a positive slope. User Experience.

Investment 139

Investment Underperforming Technical Team User Experience Scale 139

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

SaaStr

DECEMBER 21, 2023

What’s your most recent disclosed investment? Their product increases enrollment and utilization while reducing employee costs and providing a substantially better experience. #2. What’s your sweet spot for investing — check size, stage, type of deal? What’s different about your fund / how you invest and support founders?

Scale 217

Scale Venture Capital AI Generative AI 217

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? What is PLG strategy?

Strategy 97

Strategy Marketing Scale Software Review 97

SaaStr

FEBRUARY 9, 2024

We’re in an era defined by interconnectivity and digital transformation, and Product-Led Growth (PLG) has become an increasingly pivotal approach for achieving scalable company success. In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 251

Scale Sales Hiring Sales Marketing 251

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

Mucker Capital

FEBRUARY 24, 2021

Mucker’s first meeting with Emotive happened in November of 2018, though our initial investment wouldn’t happen until 18 months later in May 2020 when we would lead their Series A. In the case of Emotive, we were fortunate enough to have expanded our investment strategy just as they were expanding their business.

Investment 90

Investment Technical Review Scale Branding 90

Intercom, Inc.

JULY 18, 2022

Our Co-founder and Chief Strategy Officer Des Traynor joins the 20VC podcast for a fascinating conversation with host Harry Stebbings. “We were building an actual way to communicate with our customers from our previous product – we wanted to communicate inside the product. ” The Makings of Great Product Marketing.

Enterprise 118

Enterprise Startup Strategy SaaS 118

Intercom, Inc.

FEBRUARY 14, 2019

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Figure out how your product can solve the problem you originally solved, but for a broader set of customers. How do you keep growing?

Strategy 188

Strategy Benchmarks Product Marketing Scaling 188

User Pilot

AUGUST 6, 2023

Omnichannel vs multichannel customer experience While omnichannel and multichannel customer experiences are often used interchangeably, there’s actually a nuanced (but sizable) difference between the two strategies. Join the Userpilot Product Marketing & Growth Facebook group here! Data security or compliance risks.

Investment 87

Investment Banking Social Media Customer Lifetime Value 87

Brian Balfour

JUNE 28, 2017

I’ve been lucky to have been part of building, advising, or investing in 40+ tech companies in the past 10 years. It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. Some $100M+ wins.

Product Marketing 111

Product Marketing Growth Hacking Marketing Construction 111

SaaStr

NOVEMBER 30, 2023

The four stages of growth are: Early stage Early growth Growth Pre-IPO Each of those stages has key GTM milestones, benchmarks, and team-building strategies that allow you to grow effectively. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 224

Scale Sales Hiring Scaling Outsourced Development 224

SaaStr

NOVEMBER 12, 2021

At medium-sized funds, each partner often does 2 investments a year. Even in seed funds, each partner often just does 3–4 investments a year. Freemium is not a marketing strategy. Just because your product is free, or has a free category, does not mean anyone will find it. And often just 1 a year at bigger funds.

Sales Hiring 322

Sales Hiring Investment Acquisition Product Marketing 322

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Pick your strategies, invest in them, and start tiering. It won’t work.

AWS 199

AWS Scale Sales Hiring Marketing 199

SaaStr

FEBRUARY 7, 2023

The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. with Olivier Adam, Chief Growth Officer at ReferralCandy Successful Scaling Across Markets, Lessons in Marketing & Building GTM with IvyCap’s MP with Ashish Wadhwani, Co-founder and Managing Partner.

VP of Engineering 231

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 231

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. It’s a key driver for the oldest form of marketing: word of mouth.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Intercom, Inc.

JUNE 1, 2018

In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.”

Startup 201

Startup Strategy Marketing Social Media 201

SaaStr

OCTOBER 13, 2023

If the answer’s no, is it still worth investing in at the expense of profitability? Now, let’s look at some tried and true strategies that worked for Expensify, and maybe they’ll show you that you can have your cake and eat it, too. It’s pretty obvious that your biggest ally is your product. Is it a positive ROI?

Outsourcing Services 231

Outsourcing Services Sales Hiring Scale SaaS 231

Tom Tunguz

MAY 23, 2021

The market feels different. Investment processes last a few days. Pricing rounds on multiples like public market investing. Vibrant secondary markets. Index investing and the entrance of hedge funds. Preemptive rounds have become a norm. A few years ago, raising a large venture round anointed a winner.

Software Review 364

Software Review Venture Capital Cloud Pricing 364

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Competitive differentiation. Building a stage-specific team. #1

Scale 310

Scale Scaling Technical Review Systems Review 310

SaaStr

JULY 30, 2023

Low CAC, scalable growth strategies Growth engineers (this is super important!) MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. How Can You Grow As Fast As ramp?

Scale 194

Scale Sales Hiring AI Banking 194

Neil Patel

FEBRUARY 13, 2023

I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Business likely won’t be “as normal.”

Technical Review 84

Technical Review Strategy Marketing Social Media 84

User Pilot

APRIL 26, 2022

As different customer segments adopt your product at different stages of its lifecycle, it is essential to select your product adoption strategies carefully. Product adoption occurs when customers invest in your product without looking for alternatives to achieve their goals. 3 best product adoption tools.

Strategy 98

Strategy SaaS Onboarding Scale 98

SaaStr

JUNE 7, 2023

Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. To finally break out of slow progress, WorkRamp had to change its strategy. WorkRamp invested a lot in its customer success team, contributing to the gross margin.

Scale 191

Scale Scaling SMB Marketing 191

SaaStr

JANUARY 10, 2024

Mistake #1: Not Participating in Company Strategy CMOs need to be involved, and a common mistake founders make is not involving them in strategic conversations within the C-suite. Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. They needed to move quickly. Pipeline came first.

Sales Hiring 237

Sales Hiring Scale Technical Review Leadership 237

SaaStr

JUNE 30, 2023

Braze didn’t find a true product-market fit until around 2014-2015. If you’re struggling to see product-market fit, it can be nerve-wracking. But if the market isn’t ready, it isn’t ready. If you spend too much too early when you lack product-market fit, you’re pushing rope.

Scale 188

Scale Mobile Venture Capital Scaling 188

User Pilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. No matter how fast you run, you will never reach it.

Engagement 98

Engagement Strategy Onboarding Sales Hiring 98

User Pilot

APRIL 25, 2024

If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! Market research lights the way, helping you collect, analyze, and understand information about your target market. Gone are the days when just intuition or subjective judgment was enough.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

SaaStr

JANUARY 30, 2023

Overcoming challenges by optimizing for success In the early stages of setting up your SaaS business, it’s always a good idea to invest time thinking about the direction you want to take. Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up.

Sales Hiring 219

Sales Hiring Payment Services SaaS Payments Scale 219

SaaStr

SEPTEMBER 29, 2023

Many of you are familiar with this visual, most likely created by an investment firm. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product.

Scale 222

Scale Scaling Startup Sales Hiring 222

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 205

Venture Capital Scale Technical Review Software Review 205

Casey Accidental

FEBRUARY 9, 2021

Product Strategy. Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops.

Strategy 52

Strategy Scale Systems Review Technical Review 52

SaaStr

DECEMBER 20, 2022

Merging Sales-led and Product-led Motion Is Hard. “If If you build a product that people love and you define problems that you’re solving for them, you can extract a ton of additional value than just having a sales-led motion,” says Borsetti. . In the top-down model, you have an economic buyer and mobilizers making this investment.

Revenue 130

Revenue Marketing Sales Mobile 130

Baremetrics

SEPTEMBER 24, 2019

Copy/pasting hacks and tactics you see from others will likely fail you because they’re part of a larger strategy that doesn’t necessarily fit with your business. And you can’t copy/paste strategy. Strategy has to be custom-fit for your business and your team. Innovating For New Customers. Optimizing For New Customers.

Strategy 100

Strategy Innovation Acquisition Customer Lifetime Value 100

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. No-code tools are making complex tasks simple, such as building in-app product tours. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Funnel analysis chart in Userpilot.

SaaS Payments 103

SaaS Payments Trends Payment Solutions Payment Methods 103