Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

SaaStr

DECEMBER 26, 2019

This session weighs the options to create the right combination for your martech strategy. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : Now that we have the MarTech outlook and the marketing shifts, a couple of things. Alice : Definitely pre-product market fit. Guillaume : Yeah.

Sales Hiring 156

Sales Hiring Payment Methods Payment Solutions Marketing 156

OPEXEngine

FEBRUARY 22, 2022

This reality influences their go-to-market (GTM) strategy, which relies on a lower overall sales and marketing budget and a higher mix of marketing to sales spending. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

SaaS Payments 93

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 93

Totango

MAY 19, 2020

When the driver of uncertainty is a macro-scale force beyond our influence, it is not clear what the best method is for dealing with these circumstances. Perhaps the most important thing you can do to reduce customer churn in the SaaS market is to prove the value of the time and resources your customer has invested with you.

SaaS Payments 77

SaaS Payments Churn Payment Solutions Payment Methods 77

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $196,172/yr.

Sales Hiring 92

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 92

FastSpring

MARCH 27, 2023

Like, you’re literally on the floor like crippled with crying just like two years of your hard work, or whatever, you know, you’re like, ah, and then you get a phone call at that exact moment. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

SaaStr

APRIL 23, 2019

” The whole point of building a corporation, is not having personal liability attached to it. So, there’s all these people who are just using debit cards, and just walking around with debit cards with 120 000 in the bank, or just using their personal card for all these things. We know a lot about payments.

Sales Hiring 177

Sales Hiring Sales Recruiting Scale Payment Methods 177

ChurnZero

MAY 20, 2021

Chasing the wrong priorities and investments can quickly snowball and compound over time, resulting in stunted progress and flatline growth. That’s why it’s essential to invest in the people, processes, and technologies that create the most value for your customers and your organization. Traits: Product-market fit. $6M

Customer Success 90

Customer Success Payments Payment Services Scale 90

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. But as we try to define platform as a business model strategy separate from any other, we can see that this quote is incomplete as a definition.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaStr

MARCH 19, 2019

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. Then also went into venture capital where I invested in API first products. For Stripe, again our core product is an API.

Payments 124

Payments Scale Scaling Revenue 124

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. This is products that sell themselves.

SaaS Payments 244

SaaS Payments Metrics Payment Methods Scale 244

SaaStr

NOVEMBER 2, 2019

Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Yes, it does not scale, but the beauty is the product. What is the process to do it efficiently?

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. Join us at SaaStr Annual 2020.

Acquisition 144

Acquisition Software Review Payment Methods Marketplace as a Service 144

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Can one person buy via a credit card or will multiple stakeholders need to be involved? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

MAY 9, 2019

Most people know the YC Accelerator, but YC actually has a number of programs now, including Amook, the Accelerator, a Series A program to help companies raise Series A, and a growth program to help companies expand post product market fit. Sometimes we call ourselves experts in failure. Like any good list, I have a top ten list.

Sales Hiring 171

Sales Hiring Scale Payment Solutions Banking 171

Buffer Resources

OCTOBER 2, 2023

While out in the fields, she started thinking about passive income, and it occurred to her that she could teach grant writing online. Book sales: We make some money from this, but it’s more a marketing and authority building tool for the Collective. How do you decide how much to pay yourself versus invest back in the business?

Payment Methods 114

Payment Methods Sales Hiring Payments Business 114

ProfitWell

OCTOBER 16, 2019

The fact that there’s no standard reporting method for churn doesn’t help. Nathan Latka interviews founders and publishes their SaaS metrics on his website —the average gross churn rate of the 300 listed companies is 16.8%. For early-stage companies still searching for product-market fit, though, it depends.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Baremetrics was limiting in the sense that they could only analyze their revenue from Stripe, while the team was already using mobile and custom invoicing to bill and collect payments.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

ProfitWell

MARCH 3, 2020

Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents. There’s a lot to consider with an outbreak of this sort: company travel, working in close proximity, susceptibility, personal health issues that expand beyond the virus itself. Take the pressure off live attendance.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 87

Growth Marketing SaaS Payments Strategy Payment Methods 87

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. Userpilot is a product onboarding platform that can help you with that. Email marketing.

Payment Methods 85

Payment Methods Marketing SaaS Payments Payments 85

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Baremetrics was limiting in the sense that they could only analyze their revenue from Stripe, while the team was already using mobile and custom invoicing to bill and collect payments.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. You can read parts 1 and 2 here and here. And we probably needed them yesterday.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 85

SaaS Payments Metrics Customer Lifetime Value Marketing 85

Andreessen Horowitz

NOVEMBER 28, 2023

So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically. And I wanted to do another payments company, but I didn’t know what I wanted to do. You’re a payment nerd. I’m more of an infrastructure person. Why don’t you put them on a card?

Merchant Services 87

Merchant Services Payment Methods Payments Payment Solutions 87

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

SmartKarrot

JULY 13, 2020

A rather straightforward method to calculate MRR is by taking the total number of paying customers and then by multiplying it by ARPA. By using the method of ARPA, you MRR = 10 x $50 = $500. You will soon see that doing so will boost you a reliable strategy that will split your SaaS facets and also bring you more revenue.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

SmartKarrot

NOVEMBER 22, 2022

What is the land and expand strategy? . The land-and-expand strategy starts when you land a small deal with an organization and use the contract to form a solid relationship with the organization by providing superior service. It is also known as the “seed and grow” strategy. It is also known as the “seed and grow” strategy.

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Payments 186

Payments Scale Revenue SaaS Payments 186

Incredo

NOVEMBER 1, 2019

maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . Inbound sales methodology: What it is and how it works with inbound marketing. How marketing and sales synergy model works for SaaS companies. SaaS Sales Strategy. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. This is a strategy that we’re replicating at Outseta, so far with James our lead designer.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

JUNE 14, 2019

What does Dave believe is crucial to achieve in these in person meetings? 242: It’s the employees’ market. How to drive synchronization, productivity when your needs are constantly evolving and the talent mix is incredibly fluid and diverse. Your existing investors are primarily worried about their return on investment.

Sales Hiring 147

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 147

SaaStr

NOVEMBER 21, 2020

I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. My account runs my website. So if you think about just a manufacturer and you’re making a toy, you might sell it direct to consumer on your own website.

SaaS Payments 279

SaaS Payments Scale Payment Services Payment Solutions 279

User Pilot

MARCH 9, 2023

In this article, we’ll discuss customer attrition in depth and discuss the strategies you can use to reduce churn and increase customer retention and loyalty. TL;DR Customer attrition, also known as customer churn , takes place when customers leave your product or service. What causes customer attrition?

Underperforming Technical Team 94

Underperforming Technical Team SaaS Payments Payment Solutions Payment Services 94

ProfitWell

DECEMBER 4, 2019

Recurring payments. The software-as-a-service business model involves providing a subscription service, so you will have to worry about getting payments every month/year as opposed to only once. Recurring payments take the form of monthly recurring revenue, otherwise known as MRR. In SaaS, clients do not buy hardware.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

User Pilot

OCTOBER 30, 2023

Basically, every user interaction is an event, and this can be everything that the user does in the app or on the website, for example, clicking on a button, completing a form, viewing a page, closing a pop-up window, etc. Heap for event tracking Event tracking is one of the most common use cases of product analytics tools.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52