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How to Justify “Non-Sexy” Product Investments

Casey Accidental

A common issue leaders in product management, design, or engineering face is justifying investment in the “non-sexy” stuff. What is not sexy can differ by company, but usually the sexy things are new products and few features. Another way to say that is product/market fit has a positive slope. User Experience.

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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What are the key milestones that go into both, and in different phases of company building — especially pre to post product-market fit?

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

User Pilot

He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar.

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What I Learned Selling My Company for $130M with Harry Glaser of Periscope Data and ModelBit

SaaStr

They grew like crazy when they found product-market-fit and raised a big Series A and B. Most often, you get a call from a function called corporate development. It’s not a bad relationship to have, but understand that they’re deal executors, not deal creators. There’s some foundational shift or big macro market change.

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Proximity to customers helps too.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

User Pilot

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.