Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes. Network effects (marketplace). A good idea is a good idea, after all. MSPOT stands for: Mission - rarely changes. Brand equity.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

OpenView Labs

FEBRUARY 3, 2022

The market need for SaaS products has exploded and investment in SaaS companies has accelerated, requiring more talent to grow and scale. Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. That talent pool has not kept pace.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

OpenView Labs

APRIL 13, 2020

When thinking about the interplay between these functions, understand that the decisions made in the product will impact the marketing channels on which you find success. How can the product impact your marketing strategy? Does your product have lots of user generated content? Are there marketplace dynamics?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service. Justin Scott My pleasure.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Ultimately, the product works for every company.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

SEPTEMBER 3, 2019

Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. Uber is a classic marketplace company. It’s a two-sided marketplace.

Acquisition 141

Acquisition Software Review Payment Methods Marketplace as a Service 141

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. Because I think everyone talks about platforms but to actually do it properly – and it sounds like you guys are really invested in it – it is a big investment. So what was the spur for you to make that move? Andrey: Exactly.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

How To Buy Saas

MAY 23, 2022

What is Marketing Automation ? If you have been wondering what is marketing automation? Marketing Automation is a process that uses an automation service to automate repetitive marketing tasks. Email Marketing, Social Media posting, Ad Campaigns, etc. This would mean an increase in prospects and customers.

Marketing 52

Marketing Social Media Marketplace as a Service Pricing 52

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. Our conversation covered, surprisingly, everything from flat-Earthers to J.R.R.

User Experience 209

User Experience Strategy Engineering Communication 209

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Casey Accidental

OCTOBER 18, 2021

There may also be a misconception of what type of product work is needed to help the company i.e what the product strategy should actually be. In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

SaaStr

MARCH 19, 2019

Then also went into venture capital where I invested in API first products. On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. Ceci Stallsmith : So, we want to … Oh, here’s who we are.

Payments 122

Payments Scale Scaling Revenue 122

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Five percent is okay.

SaaS Payments 243

SaaS Payments Metrics Payment Methods Scale 243

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Loving our podcast content?

Scale 144

Scale Sales Hiring Construction Education 144

Intercom, Inc.

JULY 13, 2018

While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Before I joined Intercom, I led all of Intuit’s small-business products and services, including QuickBooks accounting, payroll and payments. Makes sense, right?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Casey Accidental

OCTOBER 24, 2022

This is one of the key challenges we faced at Eventbrite when we radically shifted our strategy in 2020. Eventbrite was historically a 50% sales and 50% self-service business. This is a very common strategy for enterprise companies with large margins. I have written about this strategy before here.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. We would generate 10x what we invested into that based on those people. Because marketing is the revenue function. It works really well.

Sales Hiring 133

Sales Hiring Sales Recruiting Scale Software Review 133

Intercom, Inc.

SEPTEMBER 26, 2019

You’ll hear from: Slack’s Director of Platform Marketing, Ceci Stallsmith, on defining a platform and measuring success. Box’s Chief Product Officer and Chief Strategy Officer, Jeetu Patel, discusses migrating to the platform mindset. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.

Travel 181

Travel Marketing Scale Outsourcing Services 181

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. What’s your TikTok strategy?

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Andreessen Horowitz

APRIL 9, 2024

The data revolution in partnerships Sarah Wang: That’s incredibly exciting and definitely part of our investment thesis in investing in Crossbeam. A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. Quite the contrary.

Scale 125

Scale Technical Review AI Sales Hiring 125

User Pilot

OCTOBER 22, 2023

Finally, we’ll address what to do when confronted with the monumental task of trying to scale live webinars as a key component of your user engagement strategy by discussing the advantages of webinar automation. By giving people a way to participate in the webinar, they become more invested in it.

Engagement 98

Engagement SaaS Onboarding Marketplace as a Service 98

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

SaaS Payments 274

SaaS Payments Scale Payment Services Payment Solutions 274

Unbounce

JUNE 16, 2020

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Treat it like a checklist: First, have you achieved some level of product-market fit? Go-To-Market Plan.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

User Pilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Ahrefs uses video marketing to reach relevant audiences.

Branding 88

Branding Social Media Technical Review Software Review 88

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Thanks to the explosive growth of products like Dropbox, Asana and Slack, the self-serve model has been all the rage for close to a decade. Are you a marketplace or are an e-commerce retailer? What’s not to like?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Intercom, Inc.

MAY 2, 2019

Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

Point Nine Land

JUNE 29, 2021

d published 22-page NexHealth investment memo Last week, NexHealth announced a $31 million Series B led by Josh Buckley. And congrats to Josh for doubling-down on your investment in the company. Compared to the average P9 investment, NexHealth was already a bit further along, which made it easy to validate product-market fit.

Healthcare 52

Healthcare Development Team Review Systems Review Marketing 52

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. What were Karen’s biggest takeaways from seeing the hyper-scaling at Box?

Scale 177

Scale Underperforming Technical Team Investment Sales Hiring 177

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 150

Payment Solutions Payments Outsourcing Services SaaS Payments 150

User Pilot

JULY 28, 2023

Finally, a simple mockup you launch on a crowdfunding platform can be an effective marketing strategy. A short, simple, explainer-style video that sets out the main features your product offers, the value proposition, and why users should buy it. 7 – Single Feature MVP with the product’s core functionality What is it?

Marketplace as a Service 72

Marketplace as a Service Social Media Development Machine Learning 72

Hitenism

DECEMBER 26, 2016

That’s because the people who are working in the SaaS industry or investing in these businesses are sharing much more of the details about all aspects of growing and scaling a SaaS business. Brian Balfour , You’re Too Focused on Product/Market Fit. Good customer support is the most underrated sales strategy.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

SaaStr

MAY 3, 2019

Before that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.

VP of Engineering 151

VP of Engineering Sales Hiring Technical Review Development Team Review 151

Sales Hacker

FEBRUARY 7, 2018

To keep growing at the same growth rate requires a significant investment in the acquisition efforts as depicted in figure 2. Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86