Remove AWS Remove Investment Remove Product Marketing Remove Strategy
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. AWS can’t support 20 partners equally. Otherwise, it falls apart.

AWS 244
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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. It provides a seamless expansion path as customers get hooked on a product.

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Rule of 40: How to benchmark your SaaS growth

OPEXEngine

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. This signals that the company is strong on both fronts (growth and margin), meaning that it might be an excellent investment opportunity.

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Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks (Pod 644 + Video)

SaaStr

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. Your Commercial Market Will Define You Throughout Lenta’s experiences with these three journeys, he’s learned some key lessons for those looking to do similar. But it also defines your GTM efforts.

Scale 232
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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. It’s quite a unique go-to-market strategy and quite a unique way of serving our customers.

Scale 151
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SaaStr Podcasts for the Week with Outreach and OverView — December 20, 2019

SaaStr

Efficiency, you sort of draw a frontier as to where you want to go and you tweak the amount of investments you do via events, via sole prospecting, via SDR, via demand generation, via ABM or whatever so that the tool set that you used to continue to keep that pipeline stoked, you have to dial it over time. Take your product, sell it.

Scale 146
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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

10% basically means you don’t have any product market fit. I believe pricing is not enough … There’s not enough investment from companies going into pricing and thinking about pricing. Got to go into new verticals, you have to do more marketing, you have to do more sales. And launching another product.