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How to Truly Stand Out in Any Job Interview, from SDR to COO

SaaStr

Interviewing? One bit of advice: Please, please, actually research the company you are interviewing at. I asked this CRO how he’d handle the fact that 66% of their revenue came from indirect and channel. The other day I did a similar final, fourth round interview for a VPM. Looking for your next role? Or CRO or CMO?

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The Top 10 Questions to Ask a VP of Marketing in an Interview

SaaStr

I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. It’s a great opportunity to chat strategy and best practices and where to grow and improve. But a new VP of Marketing will really only do 3 things.

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Secrets to Aligning Marketing & Revenue Strategy With Marqeta CMO: SaaStr Podcast 476 and Video

SaaStr

But aligning the strategy is easier said than done. Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies. Marketing and revenue teams should work together to keep the leads moving toward conversion. .

Revenue 187
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Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

SaaStr

Jess Weimer, Senior Vice President of Revenue Marketing at Podium, discusses why it’s time to pivot from demand generation to revenue marketing and best practices for making that pivot. Pillars of Revenue Marketing . Plan your strategy to bring consistent awareness through these events. Evolving to Revenue Marketing .

Scale 231
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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. In part one, we cover benchmarks and common churn formulas. Table of Contents.

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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111
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Pricing Strategies to Combat Stagflation

FastSpring

You may already be thinking about ways to reduce your expenses and shift your overall growth strategy. When FastSpring’s Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently saw pricing as one of the most essential growth levers they employed to meet their next revenue goal.

Pricing 138