Intercom, Inc.

JUNE 27, 2018

Rachel Hepworth, Head of Growth Marketing at Slack. Casey Winters, former growth leader at GrubHub and Pinterest. Shaun Clowes, former Head of Growth at Atlassian, and many more. You’ll learn: How to pinpoint your product’s magic moment – and ensure users experience it as quickly as possible.

Acquisition 157

Acquisition Retention Metrics User Experience 157

User Pilot

MAY 30, 2023

Based on collected feedback, you can evaluate how effective your app is at satisfying the user’s needs. Example of a product experience survey. Evaluate user experience when using your product This survey asks users to rate from 1 to 5 how easy it is to use your product and allows you to measure your customer effort score.

Scale 89

Scale Market Research User Experience Benchmarks 89

User Pilot

MARCH 23, 2023

Product teams , growth marketers, and customer support teams use NPS surveys to collect quantitative and qualitative feedback on user sentiment. Here are some best practices to follow when running NPS surveys: Ensure you properly segment your users to send personalized surveys.

Software Review 96

Software Review Benchmarks Branding Growth Marketing 96

Teamgate

DECEMBER 11, 2019

They can probably do all the growth hacking ideas in this article better than the words could explain it. So if you really mean business, touching base with growth marketing experts who know product innovation, user experience management, and technical target marketing will earn you back more of what you invested in them in the first place.

Growth Hacking 89

Growth Hacking Startup Investment Innovation 89

Point Nine Land

APRIL 24, 2019

Over the last 10 months, we’ve accelerated product development, refined key retention benchmarks and worked closely with our pilot customers to evolve our automated approach to segmenting and saving subscribers while ensuring a positive user experience. If you want to join us, we’re hiring.)

Retention 76

Retention Strategy Sales Hiring Scale 76

User Pilot

MAY 16, 2022

Best practices for driving users to the activation point. The activation point is commonly referred to as an ‘Aha moment’ But activation actually happens when the users experience the value of the product too. Let’s not forget an age-old growth marketing technique: word of mouth.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

Chart Mogul

AUGUST 10, 2018

. “We, as content marketers, have forgotten about—or possibly never considered—the user experience of content. Here’s the thing—the reason why content and inbound marketing works is that it is inherently helpful. It taps into our desire as humans to reciprocate generosity.”

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

User Pilot

JUNE 20, 2022

This enables them to optimize the user experience to lead to higher conversion and retention rates. Let’s delve deeper into how this works: Helps to make decisions based on data from real users. A/B testing shows you real data from your representative users and saves you from jumping to assumptions. Omniconvert.

Management 52

Management Software Review Underperforming Technical Team Onboarding 52

Frontegg

JANUARY 7, 2022

You’ll get to hear from Ebony Shears (VP of Product, Forbes), Samuel Bright (Chief Product & Experience Officer, Upwork), and Corinna Stukan (VP Product, Roam). 4 – Intelligent User Interfaces Conference. User experiences are all about engaging end-users. 9 – Growth Marketing Summit.

Artificial Intelligence 69

Artificial Intelligence Technical Review PayPal Software Review 69

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

User Pilot

APRIL 19, 2024

Userpilot stands out by allowing businesses to create targeted in-app experiences that engage users directly where they are most active—within the app itself. This direct engagement method improves the quality of the feedback collected as it relates to specific features or user experiences.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

SEPTEMBER 11, 2023

Collect customer feedback Another important aspect of consolidation involves receiving insights from users and acting on them to improve the user experience. And lead them to a resource center for more information.

Scale 105

Scale Social Media Market Research Onboarding 105

User Pilot

FEBRUARY 28, 2024

These tools help with improving retention, enhancing the user experience , and making data-driven decisions. You can use them when monitoring in-app experiences, launching new features, and tracking campaign performances. Google Analytics 4 is great for tracking marketing campaigns. Funnel analysis in Google Analytics.

Payment Solutions 104

Payment Solutions Data Analysis Software Review SaaS Payments 104

SaaSHolic

MAY 5, 2023

The role of trust, credibility, and social media in brand growth was highlighted, along with the need to balance organic and paid marketing channels. In times of economic downturn, focusing on organic strategies was recommended to strengthen brand growth.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

User Pilot

JULY 13, 2022

It also offers analytical tools to track the performance of your features and run experiments to test the effectiveness of your onboarding. Interesting Articles: Product-led Onboarding: How to Turn New Users Into Lifelong Customers. They also look into marketing , pricing, positioning , HR management, leadership – and many more.

Technical Review 98

Technical Review Management Leadership Systems Review 98

User Pilot

JUNE 5, 2023

For instance, you can set a tooltip or walkthrough to pop up when a user first interacts with a feature. This will remove friction in the user experience and make feature adoption much smoother. Create custom event triggers with Userpilot.

SaaS 86

SaaS Sales Funnel Customer Lifetime Value Acquisition 86

Intercom, Inc.

OCTOBER 31, 2018

At the same time, it was also important to find a way to identify potential high value customers in order to provide them a more tailored experience, with a human touch. “In three weeks, we’ve seen a 50% growth in engagement with the Messenger.”

Scale 128

Scale Engagement Marketing Onboarding 128

User Pilot

SEPTEMBER 29, 2023

What’s the difference between a growth hacker and a growth marketer? The former is mainly concerned with applying hacks that lead to growth due to virality. On the other hand, a growth marketer is focused on improving conversion rates at one specific part of the funnel at a time.

Scale 105

Scale Software Review SaaS Technical Review 105

SmartKarrot

MARCH 15, 2022

The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-. Product-led growth Sales-led growth Marketing-led growth Customer-led growth.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

SmartKarrot

APRIL 12, 2022

Chief User Experience Officer (CXO). There was a time when user experience was considered a job for the software guys. User experience is now a task that has to be taken care of at all stages of product development. Chief Growth Officer. The role of the CHRO is much more comprehensive.

New CTO 10

New CTO Finance CTO User Experience 10

Sylvia Ng

FEBRUARY 17, 2016

Keen appreciation for art, design, and user experience. Drive more engagement with the site by sending relevant, personalized emails – this involves determining what users will find engaging, and how to best deliver it. Optimize the site for first-touch visitors, especially in early growth markets.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

APRIL 7, 2021

User activation rate is the number of users activated divided by the total number of new users who signed up in a given period of time, divided by 100%. Create branched user experiences leading straight to your key activation points. How do you improve this metric?

Engagement 78

Engagement Metrics Scale Benchmarks 78

The Marketing & Growth Hacking Publication

APRIL 1, 2019

That Netflix is always trying to enhance the user experience. And, it does so by trying to understand its users better. Image Source: freestocks.org for Unsplash Even though the winning team’s algorithm did improve predictions by 10%, the algorithm was never actually used. What is the moral of the story?

Growth Hacking 40

Growth Hacking B2C Startup Branding 40

OpenView Labs

JUNE 3, 2019

In the same way that it’s easier to retain or upsell an existing customer than it is to land a new one, it’s easier to get a new user to develop a new habit than it is to reengage a lapsed user who failed to develop the habit in the first place. We have a couple of goals for our customers—speed and personalization.

Onboarding 40

Onboarding Retention Engineering Education 40

Unbounce

MAY 7, 2020

And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch. Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way. Design with user experience in mind.

Business 145

Business Advertising User Experience Social Media 145

Agile Payments

FEBRUARY 21, 2023

It is an experiment-driven approach to finding the most effective way to promote your brand. To keep your business ahead of the pack, you need to think something out of the box; growth marketing can help you with that. Growth marketing isn't just traditional marketing or promoting your products and services.

Growth Hacking 88

Growth Hacking Strategy Social Media Startup 88

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 142

Growth Marketing Marketing Scale Payment Features 142

SmartKarrot

FEBRUARY 15, 2022

He assists businesses with implementing business strategies to create excellent user experiences. Pete Abilla is a well-known growth marketing leader. Nick Mehta , the co-founder of GainSight, a leading customer success company, emphasizes creating real corporate cultures. Pete Abilla.

Social Media 10

Social Media Consulting Artificial Intelligence Technical Review 10

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Sustained growth. Data-driven optimization.

Marketing 103

Marketing Underperforming Technical Team Onboarding Metrics 103

OpenView Labs

JANUARY 14, 2020

Any company – even those selling to large Enterprises or operating in niche vertical markets – can adopt PLG principles to improve user experiences and increase go-to-market efficiency. Product Led Growth Market Map. Have you ever wondered about who has successfully adopted Product Led Growth?

Scale 62

Scale Benchmarks User Experience B2B 62

Intercom, Inc.

APRIL 12, 2018

With that said, we still spend a lot of time talking to the Dribbble Community and asking them about their experience, the platform and how we can ultimately improve. One of the investments we’re making is carving out a proper user experience research function in our internal design team. They’re very similar ideologies.

Business 215

Business Branding Startup Leadership 215

User Pilot

AUGUST 30, 2021

Product analytics tools are a type of software that enables you to measure and visualize user data. Product analytics platforms provide crucial information that enables you to optimize your user experience and make informed decisions when it comes to what to develop/improve in your product. Not necessarily. Who is it for.

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

ProfitWell

JUNE 12, 2019

Often times, when marketers think about growth, the first strategy to come to mind is finding ways to make the product better. The truth is that to stimulate growth, marketers should instead focus on the experience customers have at every product touch point. Build a framework for switching to freemium.

Pricing 47

Pricing Business Social Media User Experience 47

Mucker Capital

APRIL 6, 2023

Should they focus on the setup, the onboarding flow, the free user experience? Should they focus on collaboration that promotes getting additional users on the platform? Tony Yang: I want to offer some of my insights or experience regarding the premium versus free trial. What should they avoid? I do that a lot.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

Intercom, Inc.

DECEMBER 20, 2018

You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Tactics for driving growth. Dustin: Coming from a growth marketing background, how do you work with sales teams to drive growth? It’s the marketing and the brand.

Scale 151

Scale Scaling Technical Review Systems Review 151

OpenView Labs

FEBRUARY 18, 2020

It’s a delicate business, especially for product led growth (PLG) companies that are used to following product’s lead and may not have experience with any kind of formal marketing function. This was the exact challenge that I faced when I was VP of Growth Marketing at GitHub.

Development 53

Development Marketing Sales Recruiting Technical Advisors 53