Sales Hacker

DECEMBER 6, 2024

Many startups have fallen out of the triple-triple, double-double growth model that most go-to-market playbooks assumed for the past several years, which includes the baseline on which many Customer Success teams were structured. Read why customer success matters most in a vertical AI world.

Customer Success

Sales Hacker

AUGUST 5, 2025

This happened back in the growth marketing days. That is a very common transition that a lot of companies and startups, even scale ups want to make. And there’s a reason why everyone just churns and burns in a startup machine. And we use the word incrementality. Let me give you an example. You built up the SLG.

Scale

Inturact

NOVEMBER 20, 2024

That's why when Gary Amaral, former executive at BlackBerry and Hootsuite turned startup founder, shares his insights on AI in sales and marketing, it's worth paying attention. His message? The truth about AI's impact lies somewhere in the middle – and businesses ignoring this reality do so at their peril.

Artificial Intelligence

Sales Hacker

FEBRUARY 25, 2025

And she has a proven track record for launching products in new markets specifically. I know for a lot of people listening, that is probably one of your goals for this year, at least in a lot of the startups we talked to. Obviously, SMB, smaller companies, there’s risk when the market’s the way it is.

Sales Hiring

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. Partner TriNet, a trusted HR provider to startups and scaling companies. That’s where TriNet comes in.

Technical Advisors

Sales Hacker

JULY 25, 2025

The Seed Stage: For most startups on the Traditional Path, the median seed round is between $3M and $3.6M. The AI Fast Track sees rounds from $20M to over $200M based on user growth and foundational tech. The startups raising these mega rounds are building complex, defensible infrastructure.

Scale

Sales Hacker

JULY 18, 2025

A special thanks to Hailey Friedman from Growth Marketing Pro for her contributions, whose work on this front is a goldmine. Startup to watch Iris just launched the first AI analyst that delivers fast, accurate answers to real business questions (without the bottlenecks of SQL, dashboards, or data teams).

AI Search

Sales Hacker

JUNE 13, 2025

The venture market in 2025 is more bifurcated than ever. This is visible in two places: Startup formation is down – just 40% of 2021’s peak, according to AngelList. Startup to watch Writer – debuts at #22 on the CNBC Disruptor 50 list. Fewer companies are getting funded, but those that do are commanding premium terms.

AI Search

Sales Hacker

APRIL 25, 2025

More for your eardrums Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Scale

Sales Hacker

FEBRUARY 14, 2025

Our initial target fund size was $50 million, and despite one of the most challenging fundraising environments for both funds and startups in recent history, we surpassed that goal, closing at $54 million. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. Another major differentiator?

Development Team Review

Tom Tunguz

APRIL 21, 2016

” Many times, startups replicate and tune competitors’ pricing strategies. A partner at Simon-Kucher partners, the pre-eminent pricing consultancy, he argues in Monetizing Innovation that there are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

Pricing

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing

SaaStr

AUGUST 15, 2019

Or push out that incredible growth marketing campaign no one else thought work would. The post What is the reality of startup life? They just are so much more incredibly valuable in their output. They can build that incredible feature no one else could build. Or close that critical customer that you don’t quite deserve.

Startup

Tom Tunguz

FEBRUARY 28, 2019

Where do startups run into trouble? Unassisted free trial creates PQLs (product qualified leads) and assisted free trials create MQLs or SQLs (marketing or sales qualified leads). To create a successful PQL conversion process, product and engineering and growth marketing work together to optimize a conversion funnel.

Startup

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. Then, I started consulting.

Growth Marketing

User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

Growth Marketing

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing

SaaStr

OCTOBER 11, 2022

Great sessions on PLG, growth marketing and demand gen. So if no one’s heard of your startup, bring a co-presenter everyone has heard of! CROs at well-known Cloud leaders. Hands-on session on How to Do “X” Better. What we don’t really need are vendor commercials and self-promotional content.

Cloud

SaaStr

OCTOBER 15, 2022

The median multiple fell below 5x at market close for the first time since 2016 (when it briefly fell below 5x) pic.twitter.com/QZ605lMswz. And with it, the venture markets have clearly slowed down. Parts of the growth market have almost shut down completely. — Jamin Ball (@jaminball) October 14, 2022.

Startup

SaaStr

JULY 30, 2023

“A growth team that takes risks and looks for outlier effects,” says Guillaume “G” Cabane, Co-Founder at Hypergrowth Partners, a collective of advisors, VPs, and others working on an equity basis with companies like Maze, ramp, and Honeycomb.io. PST, G shares low CAC, scalable tactics for earlier growth-stage startups.

Scale

Tom Tunguz

APRIL 2, 2021

If an open source project is successful, the startup commercializing it will want to defend it from the monoclouds, who will inevitably compete at some point. Building an on-prem company means hiring field sales teams, solutions architects, field marketers. Third, expansion is exceedingly easy.

Cloud

SaaStr

MARCH 28, 2024

I feel pretty lucky to have the opportunity to back the brilliant folks running the startups in my circle, especially when the market throws curveballs left and right. It sounds simple, but when you’re running a startup, it feels like everything is top priority. But, usually, it all comes down to one big thing.

Venture Capital

SaaStr

MAY 28, 2024

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. But cutting marketing to zero isn’t the answer. Even then, marketing wasn’t cut to zero. The best startups go from $1M-$3M, $3M-$9M, $9M-$18M, and $18M-$36M.

Sales Hiring

Teamgate

DECEMBER 11, 2019

Startups – they can either be exciting, scary or both at the same time. The prospect of getting into business to address a pain point someone or another has experienced can be daunting, and thinking about how to keep your startup sustainable and profitable can also be a little frightening.

Growth Hacking

SaaStr

JUNE 30, 2020

“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR. “Leads seem to have fallen by about 40% since we changed the website” — Startup B at $10m ARR. Does your marketing site really matter, past a point? Directly explained the competitive differentiation and ROI.

Scale

SaaStr

APRIL 11, 2020

How can you double the organic searches for your startup? We don’t talk that much about “traffic” to our websites in B2B, but awareness matters. What can you do to 5x your traffic? Grow presence. Grow brand. Be everywhere that matters. Sponsor digital events. Do more with your partners’ partner programs.

Revenue

SaaStr

SEPTEMBER 3, 2023

Most recently, Penati was the founder and chief advisor at Penati and Partners, a marketing and communications consultancy that worked with startups and nonprofit organizations. Previously, he served as Weber Shandwick’s Western Region president from 2014-2019, managing a staff of 200 people.

Consulting

SaaStr

SEPTEMBER 10, 2023

Other than your own, what app would you never let anyone take away from you no matter what: Google Workspace is a necessity for me. #4. What’s your top “undiscovered gem” — an app you love but others may not have heard of?

AWS

SaaStr

MARCH 29, 2021

There are 1000s of startups any BigCo can and does partner with. But what about 25% of a smaller, but fast-growing startup where the integration is even tighter? Yes, everyone wants Salesforce, Google, Amazon, Shopify, etc. as a partner. But why would they partner with you? If you don’t know … they won’t. Or even more.

Payments

SaaStr

SEPTEMBER 24, 2023

Most recently, she was Head of Revenue Marketing at Asana, where she led demand generation, marketing operations, and product and sales-led growth business integrations for the Americas, EMEA, Japan and APAC businesses. Previously, she co-founded Fraiche Yogurt, a successful chain of yogurt stores in the Bay Area.

Marketing

SaaStr

JUNE 3, 2022

5 Scale-Up Mistakes for Startups with Dave Kellogg. SaaS Secret Sauce: How the CEO –> CRO Dynamic Drives Growth with Marketo’s Co-Founder. How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA.

Mobile

Agile Payments

FEBRUARY 21, 2023

9 Effective Growth Hacking Strategies to Skyrocket Your Startup Photo by Campaign Creators on Unsplash Although the term growth has been thrown around a lot, especially in the start-up community, many entrepreneurs still need to be made aware of what growth hacking is and how it works.

Growth Hacking

Intercom, Inc.

JULY 21, 2022

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. Rachel Hepworth: Introducing growth marketing to Slack. Here’s Rachel.

Outsourcing Services

SaaStr

AUGUST 11, 2021

Q: I have a SaaS startup. I feel my marketing team does not make enough efforts. Go find your real VP of Marketing. Should I fire the team? No … take that concern and energy and instead bring in their boss. Top your team and see what happens. Until then: First, start measuring things.

Sales Hiring

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. The precision and authenticity of your positioning define your startup's identity and resonance. What is positioning? How do we develop positioning?

Branding

SaaStr

NOVEMBER 5, 2021

Because it can be gamed a bit, and because even small differences can dramatically impact your burn rate, I see the #1 issue is startups burning way more than they expected even with a 1.0+ Magic Number doesn’t mean you don’t need to carefully monitor your sales and marketing expenses. It can be gamed. Magic Number.

Scale