Tom Tunguz

APRIL 2, 2021

Open source software marries the decentralized community of the Internet with the ambition to build great things. Today, open source software faces an identity crisis: what does it mean to be an open source company in the cloud? Sales teams and marketing teams' task is self-evident. You face a critical decision.

Cloud 279

Cloud Sales Hiring Banking Enterprise 279

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Patrick is an investor on Redpoint’s Early team and previously spent time as a Senior Software Engineer at LinkedIn. What is the relationship between Growth, Marketing, Sales, and Product?

VP of Engineering 232

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 232

Tom Tunguz

APRIL 21, 2016

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.

Pricing 241

Pricing Startup Strategy Consulting 241

OpenView Labs

NOVEMBER 11, 2019

Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy. Don’t believe us?

Growth Marketing 66

Growth Marketing Marketing Finance Acquisition 66

SaaStr

DECEMBER 14, 2023

To prioritize efficient growth. #4. What’s your pulse check on the venture markets right now, today? Multiples have come down since the peak, and today the venture-growth markets are prioritizing efficient growth. HashiCorp __ Mary is a partner at Bessemer, where she primarily focuses on cloud software investments.

Venture Capital 275

Venture Capital Benchmarks Cloud compliance 275

SaaStr

OCTOBER 15, 2022

This week in enterprise software: Top 10 #SaaS #Cloud multiples as of today's market close. The median multiple fell below 5x at market close for the first time since 2016 (when it briefly fell below 5x) pic.twitter.com/QZ605lMswz. And with it, the venture markets have clearly slowed down. That’s massive change.

Startup 269

Startup Cloud Growth Marketing Enterprise 269

User Pilot

FEBRUARY 28, 2024

Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. What is a funnel-tracking software solution?

Payment Solutions 105

Payment Solutions Data Analysis Software Review SaaS Payments 105

Buffer Resources

JULY 11, 2024

What software would you be unable to do your job without, and why?    Here's an example from Buffer's Director of Growth Marketing, Simon Heaton : Day 9 Reflect on a piece of feedback you received recently and how it helped you improve your approach to work, life, or content.

Branding 125

Branding Social Media B2C Engagement 125

SaaS Metrics

DECEMBER 6, 2023

In today’s digital age, the SaaS (software as a service) industry is booming, driven by rapid technological advancements and evolving business needs. Understanding the fundamentals of SaaS marketing is crucial to thriving in this competitive landscape.

Growth Marketing 52

Growth Marketing Marketing SaaS Technology 52

SaaStr

MARCH 28, 2024

under management across the firm, and we are currently investing out of an active $460M growth fund. I spend a lot of time researching software trends in vertical software, compliance, and AI. What’s your pulse check on the venture markets right now, today? We have a total of $1.8B

Venture Capital 269

Venture Capital Cybersecurity Artificial Intelligence Scale 269

SaaStr

JANUARY 9, 2023

Two decades ago, B2B companies relied on a central figure in the entire company calling the shots on budget and software to invest in. Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t. Tactic #4: Always be testing.

Social Media 246

Social Media B2C Marketing B2B 246

User Pilot

SEPTEMBER 27, 2023

Even the most successful PLG companies rely on marketing to acquire new customers and sales reps to nurture and assist some leads before they convert to paying customers. Why is there a need for product-led growth? Over recent years, we have seen changes in customer expectations towards software.

Software 105

Software Scale Acquisition Onboarding 105

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Analyzing data to understand user behavior and optimize their marketing material to bring the most conversions across the funnel.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

SaaStr

JULY 22, 2021

Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Sometimes even more. From referrals. From brand. From word-of-mouth.

Sales Hiring 358

Sales Hiring Scale Customer Success Branding 358

SaaStr

SEPTEMBER 10, 2023

What’s your top “undiscovered gem” — an app you love but others may not have heard of?

AWS 289

AWS compliance AI Startup 289

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Sales Hacker

NOVEMBER 8, 2024

He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance. GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor.

Scale 108

Scale Sales Recruiting Sales Hiring AI Search 108

SaaStr

AUGUST 15, 2019

Or push out that incredible growth marketing campaign no one else thought work would. It’s often not first-to-market that wins. Because they can, often time, ship so much more high-quality software. They just are so much more incredibly valuable in their output. You have to learn to hustle. Really hustle.

Startup 237

Startup Sales Hiring Finance Acquisition 237

Buffer Resources

AUGUST 26, 2024

Buffer's Director of Growth Marketing, Simon Heaton , regularly shares posts that detail how the Buffer marketing team works, like this one: 4. For example, you could create a carousel that walks users through setting up a specific software or tool. This can be useful for sharing how-to content, tutorials, or tips.

Social Media 115

Social Media Trends Branding Engagement 115

SaaStr

MAY 1, 2021

Enterprise decision-makers have unique problems they need to solve, but they don’t always have time to experiment with a platform or sit through dozens of software demos to find the right solution. How does a SaaS company reach enterprise buyers?

Enterprise 302

Enterprise Scale B2C SaaS 302

User Pilot

OCTOBER 5, 2023

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 105

Scale Marketing Growth Marketing Payment Features 105

SaaStr

MAY 30, 2024

Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. What PLG Signals Can Sales Use to Sell Software? You want customers to understand the product and pricing and start using it on their own. Sales-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions?

Scale 292

Scale AI Search Azure Sales 292

SaaStr

MAY 28, 2024

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. At the end of the day, all software is powered by word of mouth. To find someone who knows their stuff, ask them what their commit was at their last role.

Sales Hiring 299

Sales Hiring Scale AI Search AI 299

SaaStr

APRIL 4, 2023

At the end of the day, almost every leader in software gets most of their new customers from word-of-mouth. And importantly, not to be overmonetized. It’s far rare than folks realize, and it’s part of the key to cost-efficient scaling. And your long tail is the best, biggest, simplest, cheapest way to productize and scale word-of-mouth.

Scale 276

Scale Scaling Acquisition B2B 276

Intercom, Inc.

NOVEMBER 27, 2019

. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK.

Payments 186

Payments Scale Revenue SaaS Payments 186

OpenView Labs

SEPTEMBER 6, 2019

Building and distributing new software products has never been easier. New developer tools make it possible to build software by combining blocks of logic, rather than coding from scratch. Digital advertising channels allow marketers to reach millions of potential users with inexpensive and hyper-targeted ads.

Branding 63

Branding Software Review Software Scale 63

SaaStr

AUGUST 28, 2021

The game is changed in enterprise software. Salesloft went a long way when they switched out the t-shirts which said “SalesLoft” with the ones that said “Rainmaker” & “Sales Nerd” Customers want to represent their best selves, not yours. Don’t just wear a t-shirt at the event.

Social Media 278

Social Media Software Review Engagement Enterprise 278

Sales Hacker

JUNE 13, 2025

AI is expanding the market beyond software AI is unlocking opportunity. At the start of the cloud era, software was a ~$350B market. AI starts in a radically different place: the $10T global services market. The venture model is working – it’s just taking longer and demanding more. The TAM is bigger than ever.

AI Search 85

AI Search Sales Hiring Sales Recruiting Scale 85

Full Session

NOVEMBER 27, 2024

Behavioral analysis software is a must-have for companies to understand user interactions and optimize digital experiences. Behavioral analysis software tracks and analyzes user interactions to reveal patterns in digital engagement. These user behavior tools give detailed insights into how users navigate web and mobile apps.

Software Review 52

Software Review Software Technical Review Systems Review 52

Full Session

NOVEMBER 27, 2024

Behavioral analysis software is a must-have for companies to understand user interactions and optimize digital experiences. Behavioral analysis software tracks and analyzes user interactions to reveal patterns in digital engagement. These user behavior tools give detailed insights into how users navigate web and mobile apps.

Software Review 52

Software Review Software Technical Review Systems Review 52

FastSpring

MARCH 3, 2023

What Is a Merchant of Record and Why Is the MoR Model Great for Software Companies? About Frederic (Fred) Linfjärd Fred is the Director of Growth Marketing at Planday and the former Head of Commercial Innovation at Capture One, where he 4x’d their revenue, leading to an acquisition.

Merchant Services 148

Merchant Services Payment Services Outsourcing Services SaaS Payments 148

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

Strategy 98

Strategy Marketing Scale Software Review 98

Intercom, Inc.

DECEMBER 12, 2019

Most SaaS companies start with a free software offering – providing a preview of their product’s capabilities before encouraging their users to grow into pro or enterprise solutions. In the first month he sold about $150,000 worth of software. is the key to growth, says Carmody, and it sounds like Vidyard have been listening.

Scale 169

Scale Growth Hacking Enterprise Scaling 169

SaaStr

OCTOBER 30, 2021

However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. While at Gorgias, I expected to leave with as much knowledge to earn me an honorary bachelor’s in sales.

Scale 278

Scale Sales Hiring Sales Underperforming Technical Team 278

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 111

Revenue Marketing Customer Lifetime Value B2B 111

Sales Hacker

JUNE 21, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Sales Hiring 98

Sales Hiring Scale Growth Marketing Scaling 98