Intercom, Inc.

MARCH 3, 2022

Despite how crucial user onboarding is to increasing customer conversion and retention , it’s still somewhat overlooked or brushed off in many organizations that see it as an item to cross off the checklist as soon as the user becomes a paying customer. Successful user onboarding guides users through a series of “aha!”

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

SaaStr

NOVEMBER 30, 2023

So, companies build out enablement to train and onboard salespeople with the right content and playbooks to drive an effective process and improve numbers. Most successful companies grow by moving up-market, increasing ACVs, and closing larger Enterprise customers. They ask for custom implementations, onboarding, and support.

Scale 224

Scale Sales Hiring Scaling Outsourced Development 224

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 97

Growth Marketing SaaS Payments Strategy Payment Methods 97

Sales Hacker

SEPTEMBER 13, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Companies commonly approach xxxxxxx seeking help with: User Onboarding. Join Kristina Finseth (Sr. Activation & Conversion Rates.

Scale 75

Scale Onboarding Churn Mobile 75

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 97

Growth Marketing Software Marketing SaaS 97

User Pilot

NOVEMBER 2, 2023

Userpilot is a product adoption platform with advanced analytics, feedback, and onboarding functionality. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? What are the benefits of marketing-led growth?

Strategy 102

Strategy Marketing Social Media AI Search 102

Sales Hacker

OCTOBER 31, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. OurCompany eliminates the time and cost of finding, hiring, and onboarding talent, and allows you to focus on growing your business.

Sales Recruiting 77

Sales Recruiting Sales Hiring Scale Engineering 77

User Pilot

APRIL 3, 2024

Product-led growth metrics like product qualified leads, activation rate , onboarding completion rate, and CLV define customer success in product-led innovation. Onboarding completion rate : indicates how many users successfully navigate through your initial user experience.

Innovation 97

Innovation Payments Strategy Payment Solutions 97

User Pilot

SEPTEMBER 11, 2023

Userpilot, for example, helps you to onboard users , segment them , and collect relevant user data through surveys and in-app analytics. Implement in-app onboarding to improve product adoption Consolidation involves holding on to the success you’ve enjoyed. Create onboarding flows on Userpilot with a combination of patterns.

Scale 105

Scale Social Media Market Research Onboarding 105

User Pilot

JUNE 5, 2023

Primary onboarding completion rate: How many users start and finish the primary onboarding process? This means driving your users to aid your marketing efforts through referral programs, social shares, user-generated content, etc. Minimum Viable Onboarding. Start by segmenting your users upon signup.

SaaS 84

SaaS Sales Funnel Customer Lifetime Value Acquisition 84

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

User Pilot

OCTOBER 20, 2023

Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. Streamlined onboarding, lower user friction, and targeted marketing are just a few examples of sentiment analysis being applied to improve a SaaS customer journey.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

User Pilot

JULY 13, 2022

Userpilot blog – Thoughts about Product Adoption, User Onboarding, and Good UX. Userpilot is a product growth and digital adoption software. It allows you to create highly customized onboarding experiences for specific user persona. Efficient Growth Marketing Just Got Cool Again. The Product Guy.

Technical Review 98

Technical Review Management Leadership Systems Review 98

User Pilot

MARCH 23, 2023

Product teams , growth marketers, and customer support teams use NPS surveys to collect quantitative and qualitative feedback on user sentiment. Growth marketers : Growth marketers can use survey results to identify customers who can publicly rate their offering or participate in case studies.

Software Review 95

Software Review Benchmarks Branding Growth Marketing 95

User Pilot

JUNE 20, 2022

Onboarding flows. Onboarding flows. When it comes to onboarding, you want to shorten the time to value and get users to the aha moment as quickly as possible. You can tailor your onboarding experience accordingly and understand how different in-app experiences help users reach milestones faster. Resource centers.

Management 52

Management Software Review Underperforming Technical Team Onboarding 52

Intercom, Inc.

DECEMBER 21, 2020

Graham Ó Maonaigh, Senior Growth Marketing Manager. Even though it’s so simple, the absolutely most transformational tip was banning the use of the ?? emoji because it can be accidentally misinterpreted in the wildest ways. The sudden evolution of e-commerce. Sarah Cunningham, Senior Managing Editor.

Healthcare 232

Healthcare Technical Review Communication Innovation 232

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. And Userpilot’s Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding. The biggest impact on onboarding. Hot off the press: Just yesterday, Userpilot launched its 2020 State of SaaS Product Onboarding report. Does onboarding impact WTP and retention?

Onboarding 65

Onboarding Scale Social Media B2C 65

Intercom, Inc.

OCTOBER 31, 2018

Here’s a deeper look at how some of customers are using Custom Bots to grow their businesses: OutSystems is using Custom Bots to drive 50% more engagement during onboarding. Prior to using Custom Bots, supporting these new customers and providing them with a personalized onboarding experience took a lot of time for Paulo’s team.

Scale 128

Scale Engagement Marketing Onboarding 128

SaaStock

MARCH 21, 2019

Ashley will be covering the topic even more extensively at SaaStock East Coast where she will be taking the stage alongside Michael Litt, CEO of Vidyard, Meghan Keany Anderson, VP Marketing at HubSpot and Aaron Krall, a mastermind in SaaS onboarding who you will hear from in next week’s episode.

Scale 172

Scale Scaling Business Model B2B 172

User Pilot

MAY 30, 2023

Ask for company size to filter new users for growth marketing Knowing your customer’s company size can give you a good idea of what plan would fit them better—while allowing you to personalize your marketing campaigns. So, when onboarding a new customer, trigger a welcome survey to ask them about the size of their team.

Scale 87

Scale Market Research User Experience Benchmarks 87

Intercom, Inc.

JULY 10, 2018

Losing customers is so painful to a bootstrapped SaaS business, so keeping (and upgrading) current customers is hugely important to growth. Marketing to current customers enables you to improve in these two areas, and Intercom enables you to reach out to the right people, at the right time, within the right channels (email/in-app).

Business 106

Business SaaS New CTO CTO 106

Point Nine Land

APRIL 24, 2019

They indicate preventable issues like not onboarding correctly, not seeing value (but still need it) or not having the time to find the features and functionality they need. Our team has years of growth experience in SaaS, and I believe we’re uniquely positioned to help subscription companies solve their most critical business challenges. (If

Retention 76

Retention Strategy Sales Hiring Scale 76

SaaStr

OCTOBER 30, 2021

However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. I knew how they needed to be sold, what they expected from us, how to onboard them, and most importantly how to turn this into a scalable process.

Scale 254

Scale Sales Hiring Sales SMB 254

User Pilot

SEPTEMBER 29, 2023

Examples of in-app experiments to drive growth. TL;DR A growth team works to identify and execute growth opportunities through data and experimentation. The main responsibilities of growth teams are user onboarding optimization , user engagement, conversion rate optimization, user education, and data analysis.

Scale 105

Scale Software Review SaaS Technical Review 105

SaaStock

MARCH 28, 2019

That has him spend his time figuring how to send the best onboarding emails. In the last over 2 years, Aaron has managed to help 80+ SaaS companies with their onboarding initiatives, bringing as much as 300% improvement in conversions. What are the most common mistakes companies do with onboarding emails and how to fix them.

Onboarding 172

Onboarding Growth Hacking Churn SaaS 172

User Pilot

APRIL 7, 2021

Cohorts are a useful tool for comparing various feature usage metrics to even onboarding and general metrics like logins and time in-app. Knowing if they complete the onboarding flow is also an important indicator if the time they spend in the app is actually valuable or just a “hello, goodbye”. Source: Userpilot.com.

Engagement 76

Engagement Metrics Scale Benchmarks 76

Casey Accidental

FEBRUARY 9, 2021

Onboarding for the Spring 21 cohort begins March 22nd, the first week of content is March 28th, the first week of live cases is the week of April 5th, and the last week of live cases is the week of May 10th. Kieran Flanagan, VP Growth/Marketing at HubSpot. Spring programs run from March 22nd – May 13th.

Strategy 52

Strategy Scale Systems Review Technical Review 52

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Casey Accidental

AUGUST 4, 2021

Onboarding for the Fall 21 cohort begins Oct 4th and programs run between 4 to 6 weeks long. Build, communicate, and execute a cohesive product strategy across feature, growth, scaling, and innovation product work. Kieran Flanagan, VP Growth/Marketing at HubSpot. Fall Programs Begin October 4th. Product Strategy.

Technical Review 52

Technical Review Scale Systems Review Retention 52

SmartKarrot

FEBRUARY 3, 2022

Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Development and maintenance of all onboarding material for new clients to WTP assistance services. Lead hiring for BetterUp Care customer success partnering with recruiting and Care leadership.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Travel 19

Chart Mogul

FEBRUARY 4, 2020

For some companies, this is where the nurturing and relationship building ends — those companies won’t last long in a subscription-based market, but for the rest of us, this is where we get to work. Customer Onboarding. In the SaaS industry, the onboarding process is one of the most crucial steps of the customer lifecycle.

Marketing 69

Marketing Social Media B2B Onboarding 69

BrightBack

JUNE 5, 2019

The path to successfully retaining customers includes onboarding, activation events and consistent feedback—with measurement all along the way. Personally, I’ve experienced more product, growth and operations involvement than is represented here (likely due to the fact this was a growth marketing audience).

Churn 58

Churn Scale Systems Review Leadership 58

SmartKarrot

MARCH 15, 2022

There is a change in how things work from the onboarding process to prospects and customers. Growth is necessary for any company- be it an early-stage startup or growing one. The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. The four major growth strategies are-.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. Keep in mind, your Growth team will evolve as your company evolves.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

Chart Mogul

FEBRUARY 25, 2021

Create the onboarding experience : applicants were sent through one of two email workflows, depending on their answers — either a polite rejection or an acceptance email with the Slack onboarding link. We also used it to ask a couple of open-ended questions that gave us ideas for events and content.

Sales Recruiting 80

Sales Recruiting Scale SaaS Branding 80

Chart Mogul

FEBRUARY 4, 2020

For some companies, this is where the nurturing and relationship building ends — those companies won’t last long in a subscription-based market, but for the rest of us, this is where we get to work. Customer Onboarding. In the SaaS industry, the onboarding process is one of the most crucial steps of the customer lifecycle.

Marketing 52

Marketing Social Media B2B Onboarding 52