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How Vidyard uncovered a multimillion-dollar growth lever by moving downmarket

Intercom, Inc.

95% of the functionality you need from a messaging platform for your enterprise is free, but when you hit a certain level where you need compliance, message history – all of these enterprise grade features – that’s when you buy it. Michael adds: “Slack is a really great example of this.

Scale 169
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How to Build a Community to Grow Your SaaS Company

Chart Mogul

Create the onboarding experience : applicants were sent through one of two email workflows, depending on their answers — either a polite rejection or an acceptance email with the Slack onboarding link. We also used it to ask a couple of open-ended questions that gave us ideas for events and content. Lessons learned.

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article thumbnail

How to Build a Community to Grow Your SaaS Company

Chart Mogul

Create the onboarding experience : applicants were sent through one of two email workflows, depending on their answers — either a polite rejection or an acceptance email with the Slack onboarding link. We also used it to ask a couple of open-ended questions that gave us ideas for events and content. Lessons learned.

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Even today all you have to give us is an email address and you can access Stripe’s APIs, you can get up and running as a platform, and you can be onboarding customers almost immediately. Then we can use the security and compliance and control that IT would actually buy into to control those accounts. Ceci Stallsmith : Cool.

Payments 124
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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182
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Product-Led Growth (PLG) For Startups

Mucker Capital

Should they focus on the setup, the onboarding flow, the free user experience? My observation in working with many of my advisory clients is that onboarding and activation are usually areas where I see a lot of low hanging fruit and opportunity. But we didn't focus or think much about onboarding and activation.

Startup 52
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12 Funnel Tracking Software Tools For Data Analysis in SaaS

User Pilot

Here are the best funnel-tracking tools to explore: Userpilot is a product growth platform that gives you granular insights into your funnels with heatmaps, custom events, product usage tracking, and more. Google Analytics 4 is great for tracking marketing campaigns. Userpilot pricing plans. HubSpot pricing plans.