User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Personalized onboarding reduces time to value. Checklists are a powerful onboarding tool.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. And Userpilot’s Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding. Your top subscription news. The biggest impact on onboarding. Hot off the press: Just yesterday, Userpilot launched its 2020 State of SaaS Product Onboarding report.

Onboarding 65

Onboarding Scale Social Media B2C 65

BrightBack

JUNE 5, 2019

The path to successfully retaining customers includes onboarding, activation events and consistent feedback—with measurement all along the way. Nearly 70% of companies without churn goals is a pretty staggering number, but it’s consistent with my experience in the subscription industry and with the companies I talk with frequently.

Churn 58

Churn Scale Systems Review Leadership 58

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. One of these key areas is app onboarding.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

Chart Mogul

FEBRUARY 4, 2020

For some companies, this is where the nurturing and relationship building ends — those companies won’t last long in a subscription-based market, but for the rest of us, this is where we get to work. Customer Onboarding. In the SaaS industry, the onboarding process is one of the most crucial steps of the customer lifecycle.

Marketing 69

Marketing Social Media B2B Onboarding 69

Chart Mogul

FEBRUARY 4, 2020

For some companies, this is where the nurturing and relationship building ends — those companies won’t last long in a subscription-based market, but for the rest of us, this is where we get to work. Customer Onboarding. In the SaaS industry, the onboarding process is one of the most crucial steps of the customer lifecycle.

Marketing 52

Marketing Social Media B2B Onboarding 52

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Intercom, Inc.

SEPTEMBER 15, 2020

Whether it’s onboarding a new customer with well-timed guidance or re-engaging a user at risk of churn by helping them find value, getting the sequence of messages right requires a powerful, intuitive orchestration tool. What’s the best approach to onboarding, versus something like re-engagement? What will drive action?

Scale 231

Scale Mobile Engagement Onboarding 231

User Pilot

SEPTEMBER 28, 2023

A few common experimentation targets include marketing campaigns, subject lines, onboarding flows, landing pages, and in-app messages. A/B testing helps you compare different versions of content/copy to see which ones perform best across your target market/user base. Sustained growth. Data-driven optimization.

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

Sylvia Ng

FEBRUARY 17, 2016

Come up with and expedite growth hacks to generate inbound and outbound leads. Work closely with the CEO to realize vision for data infrastructure and business intelligence tools and hit subscription goals. Optimize the site for first-touch visitors, especially in early growth markets. Onboard and optimize new channels.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SmartKarrot

JANUARY 12, 2022

Upgrading to a premium subscription becomes a no-brainer at this stage. In SaaS, product-led growth models have been becoming increasingly important. This makes the strategy much cost-efficient as you don’t have to put tons of money into product marketing, build free content, and host webinars. Thus, it is cost-effective.

Strategy 10

Strategy Sales Hiring B2B Pricing 10

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 97

B2B Marketing Sales Hiring Social Media 97

SmartKarrot

NOVEMBER 2, 2020

He says, “It’s all about the customer onboarding experience.” “New Aqsa Tabassam, Growth Marketer, Boster Biological Technology. Aqsa is a growth marketer at Boster Biological Technology founded in 1993. Mert Aktas, Marketing Manager, UserGuiding. Bruce Hogan, CEO, SoftwarePundit.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. Ultimately, we want this prospect to register for a trial or buy a subscription.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 143

Growth Marketing Marketing Scale Payment Features 143

Incredo

DECEMBER 12, 2019

Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address. Because if relations go smoothly, your prospect thinks that’s the natural flow. When something goes wrong, it’s time to voice what happens. Put them in a place where they will shine.

Software Review 37

Software Review Systems Review Software Social Media 37

Totango

SEPTEMBER 22, 2022

They usually are licensed through a subscription sales model. Marketing and sales. Onboarding automation. Payment processing. Onboarding : A paying customer in the initial usage period. This is your marketing team’s main toy! Select List of SaaS Marketing Automation tools. What Are SaaS Tools?

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

Incredo

NOVEMBER 1, 2019

The same goes for the website, customer support, and user onboarding. When compared to those that employ the self-service model, SaaS companies with a transactional sales model offer expert customer onboarding as well, in addition to an automated ecommerce site. Focus: Customer Onboarding and Face-to-Face Conversion.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

User Pilot

AUGUST 30, 2021

The best way to announce a product launch and contribute to a successful onboarding experience is to communicate in a contextual way , with the right message, at the right time, and on the right platform. You can subscribe to our newsletter here and get the State od SaaS Onboarding report here. The short answer is: Both! Not sure how?

Communication 98

Communication Education Onboarding Engagement 98

User Pilot

NOVEMBER 29, 2023

You should analyze the behavior of users who have successfully converted from free trials to paid subscriptions and keep iterating based on what the conversion data says. Based on their response, users will see different pages and have more personalized onboarding experiences. Notion’s personalized in-app experiences.

Customer Lifetime Value 101

Customer Lifetime Value Marketing Benchmarks Strategy 101

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. At one point we had a 12 step onboarding flow at Atlassian. You can do paid referrals or paid ads. It’s amazing.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? The post 8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. interactive walkthroughs.

B2B 119

B2B Marketing SaaS Social Media 119

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. At one point we had a 12 step onboarding flow at Atlassian. You can do paid referrals or paid ads. It’s amazing.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126