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What’s The #1 Challenge After $1m-$2m ARR?

SaaStr

Upsell and retention is an art, science and craft. You can’t hack it forever. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. That’s a different, and critical, job than CTO. Marketing is also an art and science.

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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

Upsell and retention is an art, science and craft. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You’ll find a way to be decent at some aspect of marketing in the early days on your own (PR, virtality, growth hacking, outbound, cold calling, who knows).

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Sean Ellis on charting a path toward sustainable growth

Intercom, Inc.

Here are five quick takeaways: “Growth hacking” means different things to different people, but Sean defines it as singular focus on growth through rapid experimentation across the full customer journey. What growth hacking is and isn’t. I thought startups had no choice but to be super focused on growth.

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Excel template for cohort analyses in SaaS

The Angel VC

Andrew is a writer and entrepreneur and has written a large number of must-read essays on topics such as viral marketing, growth hacking and monetization. B1: Shows the percentage of retained customers, making it easy to see how retention develops over time as well as to compare different cohorts with each other.

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How to Increase App Users: Strategies + Tools

User Pilot

P.S.: If you want to ace mobile onboarding, I suggest you watch our webinar: How to Get Mobile Users to Stick: Onboarding & Retention Strategies That Work 2. How to increase app retention among existing users Getting users through the door is only half the battle. Use mobile surveys to drive retention with Userpilot.

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Casey’s Guide to Finding Product/Market Fit

Casey Accidental

So, for most businesses, instead of measuring satisfaction, measuring retention is the best signal of product/market fit. Measuring retention is pretty easy. Perform a cohort analysis, graph the curve over time and see if there is a flattening of the retention curve. So product/market fit cannot be measured by retention alone.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

Those working in growth and retention must continually seek “fresh powder.”. Growth teams commonly make the mistake of picking random, off-the-shelf KPIs without thinking about how they all fit together. The interesting early story there is that they had amazing retention but not a lot of top-line growth.