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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

Instead, we’re seeing a market characterized by extreme boom-bust cycles that make planning and forecasting incredibly challenging. Many B2B and SaaS leaders continue to rely on price increases and upsells for more and more of their growth. Sales teams need to adjust forecasting models and pipeline management accordingly.

Cloud 207
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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Forecast Accuracy : Evaluate the accuracy of your sales forecasts. AI can reduce forecasting errors by 20-50%, so if youre still relying on guesswork, its time to upgrade your approach. This includes contracts, pricing approvals, and any legal requirements. Are there inefficiencies in deal progression?

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SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model with FastSpring VP Product Kurt Smith (Video)

SaaStr

SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Making pricing work for your business.

Pricing 278
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Gartner: Business Software Spend Still Forecast to Rise 11.3% to $880 Billion in 2023

SaaStr

One thing that is clear is that public SaaS and Cloud stock prices are way down. The post Gartner: Business Software Spend Still Forecast to Rise 11.3% So are we in some sort of downturn — or aren’t we? But is spending? I’m not so sure. But SaaS spending is still growing. Instead — Go Make It So.

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Top 10 Unexpected Learnings from Scaling Wiz From $0 to The First $100M ARR with founding CRO Colin Jones and Sam Blond

SaaStr

Radical Transparency in Growth Planning While most revenue leaders deliberately “sandbag” forecasts to ensure they can over-deliver, Colin Jones did the exact opposite at Wiz. This practical, observable metric drove more decision-making than sophisticated dashboards or forecasting models.

Scale 186
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Tiered pricing models emerge to address these differences.

Pricing 104