Sage Intacct

NOVEMBER 9, 2018

At fast-growing SaaS companies, CFOs and finance leaders are increasingly viewed as the business-model architects who analyze and guide the organization to successful outcomes.

Finance 40

Finance Banking SaaS Business Model 40

SaaStr

NOVEMBER 16, 2021

Head of Marketing. Positions Needed: Demand Gen, Product Marketing, Sales Enablement, Events/Community. Positions Needed: Enterprise CSM, Mid-Market & SMB CSM, Customer Support Reps, Implementation/Solutions Engineer. Director of Finance. VP Product (11 Employees). VP Marketing (15 Employees).

CTO Hire 237

CTO Hire Sales Hiring Sales Recruiting CTO 237

SaaStr

MARCH 19, 2024

When you’re building something, you don’t have the same scale as someone who’s reached product maturity or product market fit. Finance partners set budget and work with you to identify requisitions around the people you hire. From there, it’s a constant pivot, adjustment, and iteration.

Headcount 196

Headcount Scaling Finance Engineering 196

SaaStr

MARCH 25, 2022

When to Set Your First Target: At the early startup stage, founders are focused on acquiring the first customers, finding the right product-market fit, and getting their company off the ground. Invest in Sales Ops and/or Finance: This is the time to move the art of sales to a repeatable, more measured science.

Sales Hiring 255

Sales Hiring Revenue Finance Startup 255

SaaStr

JUNE 30, 2023

If you’re chasing around shiny things that pop up every six months, you’ll run out of energy and financing. Braze didn’t find a true product-market fit until around 2014-2015. If you’re struggling to see product-market fit, it can be nerve-wracking. But if the market isn’t ready, it isn’t ready.

Scale 188

Scale Mobile Venture Capital Scaling 188

Tom Tunguz

JANUARY 16, 2013

Products aren’t sold in isolation - they exist within ecosystems. Great product market fit and sales pitches hinge on understanding and serving all the members of an ecosystem. Should a product fail to meet the needs of any one member, company success and sales velocity will falter.

Product Marketing 100

Product Marketing Marketing Sales Advertising 100

SaaStr

NOVEMBER 24, 2021

Roberge recommends starting with product-market fit. Your customer retention is the best quantifiable measure of product-market fit; however, retention is a lagging indicator. Therefore, you need a way to identify product-market fit as early as possible. This is where you can get strategic and creative.

Sales Hiring 182

Sales Hiring Scale Compensation Sales 182

Tom Tunguz

JUNE 21, 2022

Lee headed finance for the company from $15m in ARR to more than $1b. While slashing marketing program spend may reduce burn quickest and with the least difficult conversations, the company sacrifices medium-term pipeline. Lee shared a counterpoint to the reflex to cut GTM spend.

Startup 182

Startup Outsourced Development Sales Hiring Compensation 182

Tom Tunguz

AUGUST 14, 2017

Once a business established product market fit, the cash conversion cycle is a key metric of a company’s cash efficiency - how quickly a company can convert a dollar of investment into a dollar of cash flow. The other two parts, accounts payable and accounts receivable, are the responsibilities of the finance teams.

Startup 188

Startup Sales Hiring Payment Solutions Payment Services 188

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Tom Tunguz

OCTOBER 21, 2017

Venture capitalists have financed many of those businesses. Those venture dollars have financed a panoply of competition. In 2012 ChiefMartec landscape counted 350 vendors selling to sales and marketing. This sea of SaaS startups have reshaped the market. Trades market size for better product market fit.

SaaS 189

SaaS Venture Capital Finance Machine Learning 189

User Pilot

JUNE 20, 2023

Evaluate the financial viability of your product idea No matter how brilliant your product idea is, it won’t float if you either don’t have money to build it or the ROI doesn’t justify the investment. Not building the product at all is a valid option too if the cost of financing it is higher than the returns.

Underperforming Technical Team 93

Underperforming Technical Team Social Media Scale Interviewing 93

SaaStr

FEBRUARY 14, 2023

Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market? Lower burn multiples could signal a good measure of product market fit and go-to-market fit because if you’re getting a lot of ARR for how much you’re burning on sales and marketing, you’re doing something right. 5x is best.

Metrics 201

Metrics SaaS Marketing SMB 201

User Pilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. They also manage finances and supervise one or more engineering teams. Average salary: $192,383/yr. Average salary: $151,254/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Tom Tunguz

DECEMBER 2, 2018

There’s only one requirement: you must be able to sell your product while you’re building it. Step 1 is reaching product market fit, the point at which some group of potential customers will pay. This minimum viable product is likely very thin. And every startup can benefit from this advance.

Sales Hiring 194

Sales Hiring Outsourced Development Finance Startup 194

SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Venture Capital 206

Venture Capital Scale Technical Review Software Review 206

ChurnZero

NOVEMBER 4, 2022

Finance is less of a Customer Success foe than you think. CS leaders can remove barriers in their relationship with the finance team by learning to speak their language. Customer Success can catapult its rank by owning product-market fit. Is marketing generating high-value content and effective pricing?

Customer Success 98

Customer Success Scale SaaS Finance 98

Intercom, Inc.

FEBRUARY 2, 2022

sharing with product, marketing, sales, and finance teams) and reaching wider to connect with other stakeholders who are keen to collaborate. It’s time to be noticed and let people celebrate your work! Start small and begin to apply aspects of this model to your next project, thinking outside of your function (e.g.,

Technical Review 220

Technical Review Social Media Data Analysis Advertising 220

SaaStr

JANUARY 10, 2024

“Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. And without that context, you lose out.” Pipeline came first.

Sales Hiring 238

Sales Hiring Scale Technical Review Leadership 238

User Pilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Marketing 83

Marketing Customer Lifetime Value SaaS Advertising 83

User Pilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

SaaS Payments 102

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 102

SaaStr

JANUARY 24, 2020

. — Build your SaaS on Customer Cash – a discussion on how to bootstrap, and if or when to use Revenue Financing. — 5 Customer Marketing Strategies That are Guaranteed to Grow Your Business with Sprout Social. — Deep Dive: The What, When and Why of Product Marketing with Twilio.

Scale 191

Scale Leadership Churn Benchmarks 191

SaaSOptics

MARCH 16, 2022

There are more opportunities to monetize your existing customer base by charging for product usage. . Complex usage and variable-based pricing revenue streams are more difficult for finance teams to recognize on the backend—this is necessary to stay ASC 606 compliant. Preparing for the future of variable pricing.

Trends 98

Trends B2B Scale Payment Features 98

OpenView Labs

SEPTEMBER 8, 2021

45% of expansion stage SaaS companies now say they have a usage-based or consumption-based pricing model, according to data from OpenView’s forthcoming 2021 Finance and Operations benchmarks report. . Here’s what that means for Product, Marketing, Sales, Customer Success, Pricing, and Finance.

Pricing 64

Pricing Customer Success Scale Compensation 64

Kellblog

FEBRUARY 16, 2022

For a CFO, do you require a accounting or finance background? Have a product marketing manager give a presentation. I like the first derivative because it provides more information: I already (largely) know what a PMM or VP of Finance does at a software company. What size deals? To line of business, IT, or both?

Sales Recruiting 109

Sales Recruiting Interviewing Sales Hiring Finance 109

SaaStr

JULY 24, 2020

But know that there’s going to be a greater time commitment, more meetings, more conversations, to get over the bar and over the hump for closing your seed financing, or any financing in this environment. Those are the types of questions that are asking in the category of go-to-market risk.

Scale 140

Scale Finance Investment Government 140

OPEXEngine

FEBRUARY 13, 2020

A Couple SaaS Generations Ago… Traditional software companies managed sales, product development, finance and HR in siloed organizations by function. Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. Chief Product Officer. Chief People Officer.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

User Pilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Venture Capital 52

Venture Capital SaaS Data Scale 52

Kellblog

APRIL 26, 2020

Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. What he said were six words that changed my career: Marketing exists to make sales easier. First, it put marketing in its proper place.

Sales Hiring 135

Sales Hiring Marketing Sales Engineering 135

Chart Mogul

JUNE 24, 2021

Cristina Poindexter , former Product Marketing Lead at Headspace talked about price localization strategies and how it aligns with their goals of bringing mental health to the world. Your finance team needs to manage multi-currency invoices. Her recommendation is to begin your pricing localization discussions with positioning.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

Kellblog

MARCH 8, 2020

Consider product marketing. Enterprise software products are enormously complex, built by scores (or hundreds) of developers across quarters and years. The successful product marketer finds the most important subtle differences, groups them, and amplifies them. The great marketer imposes simplicity on the market.

Marketing 99

Marketing Data Analysis Finance Interviewing 99

Zuora

JUNE 26, 2019

by Steve Judge, VP, Finance Transformation, CDK Global, LLC with Angela Ngo, Product Marketing Director, Zuora You can look at […]. The post How to Turn ASC 606 into a Transformation Opportunity appeared first on Zuora.

Finance 40

Finance Product Marketing Marketing 40

Tom Tunguz

OCTOBER 19, 2016

At the outset, when the business prices on a monthly basis, the startup is looking for as much information about the strength of their product market fit as possible. Monthly payment plans minimize the friction associated with new users signing up and using the product, while still testing their willingness to pay.

Outsourced Development 100

Outsourced Development SaaS Payments Startup Sales Hiring 100

Tom Tunguz

NOVEMBER 15, 2016

You might ask finance to tabulate the tip amount as a percentage of the total bill and aggregate by waiter. The four key parts of the value chain are product, marketing, sales and customer success. What metrics would you employ? You might run a survey of customers at exit. They are lagging indicators of customer service.

Metrics 177

Metrics Startup Customer Lifetime Value Finance 177

Tom Tunguz

JULY 23, 2016

Second, the company enlarges the current budget to finance the purchase. The answer informs product, marketing and sales strategy. First, they are dollars the competitor you displaced used to collect. Third, the company creates a new budget. Which budget is an important question.

Software 100

Software Startup SaaS Forecasting 100

Chart Mogul

JUNE 23, 2022

B2B is in a similar bind — a conservative spending approach and a tougher financing environment will affect SaaS spending as well, meaning that we might see things get worse before they get better. No one can know how much of your bottom line will be affected as well as what the future financing prospects look like. What Should You Do?

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

The Angel VC

MARCH 31, 2015

In contrast to B2C companies like Uber, Delivery Hero or Homejoy for which it was critical to get the unit economics right, scaling distribution is usually the toughest challenge for a SaaS startup after it has found product / market fit. And this is understood by the markets. A large bankroll ( $180M in financing )?

Scale 168

Scale SaaS B2C Finance 168