article thumbnail

Product Market Fit: Finding Your Product’s Place in the Market

ProfitWell

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?

article thumbnail

Navigating Choppy SaaS Waters

Chart Mogul

In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. B2B is in a similar bind — a conservative spending approach and a tougher financing environment will affect SaaS spending as well, meaning that we might see things get worse before they get better.

SaaS 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Losing Sleep? Hiring Has Officially Replaced Cash as a Key Reason Startup Founders Are Up at Night

OpenView Labs

As part of our last three annual finance and operating benchmarks surveys, we’ve asked nearly 2,000 startup founders and leaders of B2B SaaS businesses this simple question: “What’s keeping you up at night?”. Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead.

article thumbnail

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And I just started a consulting business, it was a service business. And we decided to do a seed financing, found a lead investor in Toronto, that kind of solidified things for us.

article thumbnail

The Best SaaS Blog Posts and Resources Library

Chart Mogul

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. I view them as critical strategic context.

Scale 52
article thumbnail

How to Work With a Consultant: The Ultimate Guide

Neil Patel

You can also select a freelancer profile from these marketplaces. Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.) and secondary functions (finance, supply chain, HR, legal, etc.).

article thumbnail

How To Optimize Your Landing Page For Better PPC

Unbounce

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Notice the word “your” in each line: “Take charge of your finances.”