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Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR. Mid-Market Is The Perfect Laboratory For Both Product and Go-To-Market Development Most founders falsely view market segmentation as a binary choice between SMB and Enterprise.
Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers. When Drata took this approach, it helped them scale to 5,000 customers, all within 3.5 Every touch point matters, but you can’t scale like this.
Julie Iskow, CEO of $600m+ public SaaS leader Workiva joined Norwest Venture Partners Sean Jacobson at SaaStr Annual for a deep dive on going More Enterprise. Just look at the numbers: Enterprise customers bring 95%+ best-in-class retention vs. 85% in mid-market. Waiting too long to start their enterprise planning.
At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. The next horizon is scaling.
Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources.
Klaviyo dominates marketing in the Shopify ecosystem and in ecommerce, and just keeps on scaling. Cavna Integration is Their Fastest Adopted Integration in History Canva is a beast, and integrating them with Klaviyo’s scale in ecommerce just makes sense. New Startups and Companies and Enterprise Strong. The only one!
Thread AI’s founder and Palantir alum Maya Gonimah has cracked the code on enterprise AI implementation through their strategic partnership with Google Cloud. Darren Mowrey (Google Cloud) Darren leads strategic partnerships at Google Cloud, focusing on helping startups scale their AI implementations.
With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. So we have a mix of both, but I think as we’ve scaled it’s become an advantage. The takeaway?
It’s been around for decades but has continued to iterate, expanding into the enterprise, the contact center, and so much more. Even With a Big Enterprise Push for Years, 60% of Revenue Still From Mid-Market and SMB RingCentral closed 20 $1M+ TCV deals last quarter. A reminder to not stay too reliant on direct sales as you scale.
Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere.
And a few other data from the report: Gongs enterprise customers see about a 25% win rate, conversion from Opportunity to Closed. Is usually see 15%-20% as start-ups scale, but 25% is probably the right target as you scale. Thats a bit higher than I expected.
These outcomes might include: Driving user growth Maximizing revenue Ensuring user satisfaction Scaling adoption A different outcome would lead to a different pricing choice. Growth stage: Introduced business plans with 20-user minimums to provide enterprise-grade features.
Cloudflare is what 20x ARR looks like at scale, post-IPO. 221,000 Total Paying Customers, But 65% of Revenue From 3,200 Large Customers This is what you should see when a “long tail” engine is just working at scale. Top-tier growth, cash-flow positive, and very durable revenue. The last point is key. It can be done! #5.
Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you scale PLG? How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight?
Speaker: M.K. Palmore, VP Field CSO (Americas), Palo Alto Networks
In most cases, the COVID-19 crisis has sped up the desire to engage in digital transformation for medium-to-large scaleenterprises. Roadmaps are rarely implemented without challenges.
It’s an incredible look back on scaling and more: Colin Jones, first Chief Revenue Officer at Wiz. ” This unexpected dynamic completely inverted their growth bottleneck – the constraint wasn’t generating demand or securing funding, but scaling the sales team fast enough to capture the overwhelming market opportunity.
So two of the great leaders in SMB SaaS, Shopify for e-commerce, and HubSpot for sales, marketing and more, are going more upmarket: HubSpot 100+ seat deals are up 55% Shopify now gets 31% of its revenue from “Plus” or its bigger brands and more enterprise product And yet … they are also both going more SMB as well!
This isn’t unqiue to Asana, it’s true of many SaaS leaders at scale, from Zoom to Shopify. The enterprise customers are growing the fastest. And probably be worth 50% more. #2. 150,000 Total Customers. 100k+ Customers Are The Fastest Growing. Just remember not to leave the smaller ones behind! #3.
But it had and has a very large channel that sells its product into the enterprise, and a lot of internal resources that support the channel. But as it went toward IPO, 50% of its revenue came from bigger, enterprise deal. Then to sell Dropbox Enterprise, it added several. But its just third party selling instead of first party.
This potential for a decade of growth at scale here helps justify the high revenue multiple Palantir trades at. #4. Closed 27 Deals Over $10,000,000 and 96 $1,000,000 Deals — Just Last Quarte r Palantir is very enterprise. #5. Grow AND be more efficient? Is you new customer count growing > 20%?
It wasn’t long before they landed their first Enterprise customer in 2012. Your First Enterprise Customer Lucid’s first Enterprise customer was a large publishing house in the U.K. It required Lucid to change its product, process, and overall user and administration systems to be able to scale with the customer.
The Future of AI, Open Source and Enterprise SaaS with Databrick’s Founder CEO Ali Ghodsi: #2. “Lessons Learned in Scaling Databricks, AWS, VMWare and More” with Databrick’s SVP and GM Ed Lenta #3. The Top 5 Lessons Learned Scaling Databricks’ to $1.5B ARR with VP Product Nadim Hossain #5.
The product strategy evolved to offer an all-in-one platform solution, differentiating from competitors who were primarily focused on point solutions for mid-market and enterprise customers. The post Transitioning from Sales-Led to Product-Led Growth and Scaling to $100M ARR With Apollo’s CEO Tim Zheng appeared first on SaaStr.
At SaaStr Annual’s AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. It’s embedded in all of the products that we have.”
Dear SaaStr: How Do You Become Successful at Enterprise Sales? If you haven’t done enterprise sales before, the biggest thing to understand: you can do it. But for enterprise sales, you’re going to have to get your arse out of your home office and go close some real live human beings: Listen — often in person.
When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team. But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals.
Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. They didn’t initially envision being a large Enterprise sales organization. Self-service here, Enterprise motion here, and they shall never meet.
Selling to Multiple Stakeholders If you sell into the Enterprise, you understand there are different stakeholders. So at BILL’s scale, you have to put programs into place across the company to connect employees to customers, to help you focus on all the different stakeholders vs just the contract signer. This is true for BILL.
Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies.
Scaling to $150M ARR and beyond is no simple task. Will this change as Grafana Labs scales? Grafana Labs still has features and capabilities they hold back that appeal to large enterprises, such as things around security and compliance. But they’re still one of the last remaining open-source companies at scale.
So this may seem like a pretty specific post, but it’s a big and real issue I see so, so often these today in SaaS companies at scale, from $20m-$200m+ ARR: They’re reacting to tougher times by going “more enterprise” That can make a lot of sense. I hear this again and again. appeared first on SaaStr.
Enterprise-focused companies with usage-based pricing bore the greatest increase at 44%. Often, a straight UBP pricing model doesn’t scale into the enterprise. This behavior is commonly observed with luxury goods, but it also manifests in SaaS sales processes, particularly for enterprise customers.
Bitly CEO Toby Gabriner and CPO Kelsey Stevenson share the three secret ingredients that helped them when scaling to $100M ARR and what they could have done differently. Around 2012, the focus became solely on the Enterprise, which is interesting considering they had a full-blown PLG engine. Bitly had an Enterprise sales-focused team.
Today it’s at: $800m ARR Growing 22% 20% Free Cash Flow Margins Modest re-acceleration in revenue growth and new customer count — but not NRR Roots are SMB, but 60% of ARR comes from mid-market and enterprise today And a $4B market cap, so 5x ARR Freshworks is getting a bit of a second wind, which is great to see!
At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+. Lesson 1 — The Magic “Scale or Pivot” Metric With so many different SaaS metrics out there, which metric can really steer a business?
Many of the early break out leaders in AI for B2B and otherwise have been “small but mighty teams” Honestly we’d all love it if that scaled. The Second “Problem” With Small But Mighty AI Teams … Is Enterprise Sales A tiny team can be fairly efficient with a 100% self-serve and PLG motion.
The New Rules of SaaS Growth: Whats Next for AI, PLG, and Revenue Scale with HubSpots CEO 2. From Startup to $10B+: Lessons on Scaling, AI, and the Future of SaaS with Dropboxs Founder and CEO 3. How AI is Reshaping Enterprise SaaS: Learnings from Boxs CEO & IBMs GVP of A.I. PLG to Enterprise: Calendlys CEO + SaaStr AMA 9.
Offers workshops, networking, and investor matchmaking for startups and enterprises. Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs. Features 300+ speakers from top SaaS companies like Salesforce, HubSpot, and Snowflake. Held annually in the San Francisco Bay Area (usually in September).
500 $1M+ Customers Atlassian is going more and more enterprise, which has become key to maintaining growth. But as you go more upmarket, and more enterprise, the business users become critical stakeholders and users, too. It now has 500 $1M+ customers. #3. Yes, Atlassian’s roots are selling to developers.
5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. What is Codeium and Windsurf?
Accel Partner Philipe Botteri and Synthesia’s co-founder and CEO Victor Riparbelli deep dive into the lessons learned about building an Enterprise-focused Generative AI company and scaling it. AI Adoption in the Enterprise How do you make it happen? Synthesia has a great story, going from 0 to 50,000 customers.
On a sales front, how do you evolve past founder-led sales, or together with it, so that you can scale your organization? PST, Laura Connell, Partner at Atomico, shares how to scale beyond founder-led sales on your path to Series B. It’s not a repeatable process, and it doesn’t scale. Time is the enemy.
Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. Why is that?
Dear SaaStr: What are the signs that an enterprise SaaS startup is ready to scale by hiring more sales people? The post Dear SaaStr: What Are The Signs We’re Ready to Hire More Sales People to Scale? In the early days, it’s simply that you have a few more leads than you can currently handle. appeared first on SaaStr.
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