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Best Marketing Analytics Software for SaaS

User Pilot

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Software 105
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12 Best Customer Insight Tools for SaaS Companies in 2024

User Pilot

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Enterprise : Contact for custom pricing.

AI Search 103
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The Rising Stakes in SaaS

Tom Tunguz

This rivalry causes four major responses: Verticalization - compete with a horizontal player by picking one customer segment and building a product better suited to them. Trades market size for better product market fit. Segmentation - focus on SMB, Mid-Market, or Enterprise, to play where competition isn’t present.

SaaS 186
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Top Global SaaS Trends You Should Know with Google Cloud and Zenoss (Video + Transcript)

SaaStr

So Gartner says 2018, the SaaS market is over $73 billion dollar, it’s growing very, very quickly. It’s changing the landscape for large enterprise that you are very familiar with. In the last two years there have been so many new services around security, around machine learning that literally did not exist.

Cloud 168
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Product Drive 2023 – How to Build Products Users Love

User Pilot

Melissa will be sharing the invaluable lessons she’s learned from her experience as a 3X founder. Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. Keys for dealing with the intricacies of niche products.

Scale 105
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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

Alex has deep experience building market-leading companies, having been a major player at QuanticMind (where he helped grow ARR by 800%) and Salesforce, where he was part of a team that doubled revenue from $1.5 Today you don’t have to have a super technical background to explore automation in marketing. billion to $3 billion.

Scale 181
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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

Product-market fit has been really important. I remember talking to Belgium investors at the time and everybody said, look, enterprise software is dead, there’s no opportunity through investment. Felix : There’s no way to be successful with enterprise software. That’s when we found product market fit.