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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Then you have to understand that you can’t be a platform without having that marketplace point of view.

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Run Less Software

Intercom, Inc.

by Rich Archbold, Senior Director of Engineering at Intercom. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. When I say “execute”, I don’t simply mean the engineering challenges of building something. The same is true in software.

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What Is Product Management? Roles, Process, Tools, and More

User Pilot

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Engineering teams write the code and build the product from the bottom up. Communication skills.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Stream the full interview below or find it wherever you listen to podcasts. And I just started a consulting business, it was a service business. Were interviewing larger customers, figuring things out, and they were in Houston. Ryan Austin 15:53 Yeah, we don’t do any service whatsoever.

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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

Market development Market development, also known as market expansion, involves selling existing products or services to new markets. It involves selling more of a business’s existing products or services to its current market. PLG depends on the self-service model. The Ansoff Matrix of Growth Strategies.

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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

Lambda School trains people online to be software engineers. Uber is a classic marketplace company. It’s a two-sided marketplace. You had town car services before. Rather than paying tuition, students agree to pay a percentage of their income once they are employed and making over $50,000 a year.

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PODCAST 154: Guided Selling with Neil Ringers

Sales Hacker

Now, without further ado, let’s listen to this interview with Neil Ringers. We have relationships with the biggest CRM companies: Oracle CX, SAP CRM, Microsoft Dynamics and Salesforce (95% of our marketplace). I did a couple of startups from there, in the CRM ecosystem, then got into TOA, which was field service in the cloud.

Scale 102