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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. They were actually aggregate helpful, right?

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Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Then you have to understand that you can’t be a platform without having that marketplace point of view.

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How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. Look for trends that indicate what features or services customers use most and what drives their satisfaction.

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7 Fitness Advertising Tips and Strategies

Neil Patel

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Typically, you’re marketing fitness goods and services directly to individuals, rather than businesses. The health and fitness industry is worth over $96 billion dollars.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Stream the full interview below or find it wherever you listen to podcasts. And I just started a consulting business, it was a service business. Were interviewing larger customers, figuring things out, and they were in Houston. Ryan Austin 15:53 Yeah, we don’t do any service whatsoever.

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What Is Product Management? Roles, Process, Tools, and More

User Pilot

In this stage, good product teams: Conduct research and analyze the market Build insight from users with customer interviews, focus groups, and in-app surveys Map out customer needs, personal preferences, jobs to be done, and pain points Customer interview template. The same could be said of product teams.