Remove Engagement Remove Marketing Remove Marketplace as a Service Remove Retention
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Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model.

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Where to Cultivate Loyalty: Advanced Strategies for Enhancing Customer Engagement and Retention

Blulogix

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Retention, on the other hand, focuses on maintaining these subscribers over time, turning them into loyal advocates for your brand.

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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

Joined by Katie Wickham, Payrix’s Director of Marketing, Butler shares essential tips on accelerating your business to $100 million ARR and beyond. . Understanding your ICP is a foundational and organization-wide decision because it impacts your downstream sales and marketing efforts. . Delight customers. Form advocates.

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Cilingir

SaaStr

Finally, growth occurs when sales, product, and marketing can come together. Founders often hire sales teams with urgency, even in a volatile market, resulting in hires who may not be successful salespeople for your organization. Only go-getters survive in the SaaS marketplace. Expansion or retention is the new acquisition.

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Data-Driven Dynamics: What Powering Monetization Strategies Through Analytics Means to Your Business

Blulogix

Creating a Monetization Framework For Your Business View the Whitepaper The Vital Role of Analytics in Monetization At its core, analytics provides a window into the behaviors, preferences, and patterns of customers, enabling businesses to tailor their offerings, adjust pricing, and optimize marketing strategies with unprecedented precision.