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Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model.

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Where to Cultivate Loyalty: Advanced Strategies for Enhancing Customer Engagement and Retention

Blulogix

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Retention, on the other hand, focuses on maintaining these subscribers over time, turning them into loyal advocates for your brand.

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. This helps your business get to a place where you can create scalable and repeatable tactics that will engage and convert your ICP. . Spotlighting the success of an ICP-focused strategy .

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10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Cilingir

SaaStr

Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Expansion or retention is the new acquisition. Their engagement levels with customers are higher, and so is the potential to upsell them.

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Open the Channels of Communication with Your Customers

Totango

When facing a struggling economy, it’s more important than ever to keep your customers engaged and reminded of why your products and services are critical to their success. You need to remain top-of-mind to ensure you stay relevant to your clients’ business and can continue to drive growth through retention and expansion.

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Data-Driven Dynamics: What Powering Monetization Strategies Through Analytics Means to Your Business

Blulogix

Product and Service Innovation: Analytics uncovers gaps in current offerings and highlights areas for improvement or innovation. This insight drives the development of new features, services, or subscription tiers that meet evolving customer needs.