Intercom, Inc.

JULY 25, 2022

Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Poor cross-functional collaboration impedes success: 44% of executives say a lack of collaboration and siloed efforts are the top impediments to successful customer engagement.

Technical Review 209

Technical Review Engagement Artificial Intelligence Systems Review 209

User Pilot

JUNE 19, 2023

What is cohort retention analysis? How do you leverage it to reduce churn and improve your retention rates ? TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. What is cohort retention analysis? Cohort retention analysis heatmap.

Retention 95

Retention Social Media Customer Lifetime Value Acquisition 95

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Customer Lifetime Value 97

Customer Lifetime Value Retention Marketing Scale 97

Intercom, Inc.

SEPTEMBER 29, 2022

As costs and competition continue to rise, companies need to hone in on activating, engaging, and retaining their customers while minimizing their overheads. Leading companies are refocusing their customer engagement efforts to increase customer loyalty, while also enhancing efficiency.

Engagement 211

Engagement Onboarding Retention Strategy 211

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 103

Acquisition Retention Customer Lifetime Value Churn 103

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Book a demo now if you want to improve retention in your company and increase revenue.

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? Make the trend work for you: Curate the right tech stack to engage your customers at scale.

Scale 228

Scale Engagement Technical Review Business 228

User Pilot

NOVEMBER 29, 2023

Looks like it’s time to call in a retention specialist. A dynamic retention specialist will implement proactive strategies to improve the customer experience and increase loyalty, thus improving customer retention. Measuring KPIs to gauge the success of retention efforts. What is a retention specialist?

Retention 103

Retention Customer Lifetime Value Churn Outsourced Development 103

User Pilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth?

Marketing 98

Marketing Customer Lifetime Value Technical Review Software Review 98

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 104

Product Marketing Data Marketing Acquisition 104

Totango

APRIL 4, 2024

Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion. Would everyone have the same goal, or would it vary from team to team? This is what businesses need to survive in today’s environment.

Customer Success 89

Customer Success Retention Revenue Sales 89

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 95

Acquisition Retention Customer Lifetime Value User Experience 95

User Pilot

AUGUST 18, 2021

Why is it important to measure customer engagement in your product? You can use these insights to proactively deploy in-app experiences to relevant customers and increase retention, customer lifetime value while reducing customer churn and improving customer experience overall. What is customer engagement? User Journey in SaaS.

Engagement 98

Engagement Retention Software Review SaaS 98

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? This is why it’s critical to understand retention costs and how to reduce them. In this article, we’ll explore customer retention costs. Customer retention cost (CRC) is the amount you spend on customer retention over a specific period.

Retention 98

Retention Customer Lifetime Value Onboarding Acquisition 98

Intercom, Inc.

OCTOBER 4, 2022

A few years ago, we published The Customer Retention Starter Kit which helped thousands of businesses retain more customers over the long term. Today, we’re launching a completely refreshed guide to help you engage, nurture, and retain more customers in the modern age. How our refreshed guide will help you retain more customers.

Retention 118

Retention Communication Engagement Churn 118

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Engagement 93

Engagement Strategy SaaS Customer Lifetime Value 93

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 98

Retention Customer Lifetime Value Churn Metrics 98

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.

Engagement 98

Engagement Metrics Scale SaaS 98

User Pilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Launching customer retention programs that reward loyal customers.

Retention 91

Retention Strategy Management Churn 91

User Pilot

OCTOBER 31, 2022

Looking for the right product engagement metrics to track and see how well users are interacting with your product? As a product manager, you need to track product engagement metrics as it allows you to measure user engagement and find ways to deliver more value to your daily active users. Ready to get started? Let’s go!

Engagement 98

Engagement Metrics Strategy Churn 98

User Pilot

NOVEMBER 27, 2023

Wondering how churn rate vs retention rate are different? Both metrics are important to track if you want to implement a successful product retention strategy. Other important metrics related to churn and retention efforts. Ways to analyze churn and improve retention rates based on the data.

Churn 92

Churn Retention Benchmarks Customer Lifetime Value 92

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Product Marketing 96

Product Marketing Marketing Churn Customer Lifetime Value 96

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Marketing 102

Marketing SaaS Acquisition Scale 102

Intercom, Inc.

FEBRUARY 11, 2020

A retention campaign that paints a commercial relationship as a personal one will always be awkward at best and at worst will create ill will. Here’s three better ways to create retention campaigns that feel genuine and actually work: Focus on how your product helps. Identify and solve the problems that caused churn.

Retention 282

Retention Sales Hiring Churn Onboarding 282

User Pilot

FEBRUARY 26, 2023

Looking for some great customer retention survey questions to include in your feedback form? Customer retention surveys are the lens through which you can see how people are feeling about your brand. The goal is to get valuable insights into customers’ needs and use this information to improve retention. Look no further!

Retention 98

Retention Scale Underperforming Technical Team Churn 98

User Pilot

JULY 12, 2021

How much does your business stand to gain from using customer retention analytics? Effective retention takes more than just using your intuition to determine what will keep customers satisfied. Customer retention analytics identify rates and sources of churn among your customer segments. What is customer retention analytics?

Retention 98

Retention Technical Review Software Review Churn 98

User Pilot

SEPTEMBER 19, 2023

User engagement refers to any interaction your customers have with your brand, product, or website across all touchpoints. Why is User Engagement important? In other words, they want to see high user engagement. Here are the most important reasons why user engagement matters. Do you need tools for User Engagement?

Engagement 52

Engagement Software Review Onboarding Subscription 52

Chart Mogul

JUNE 1, 2023

Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business.

Retention 90

Retention Metrics Benchmarks SaaS 90

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Drip marketing. Or even longer.

Marketing 245

Marketing Retention Customer Success Content Marketing 245

SaaStr

NOVEMBER 14, 2022

If they aren’t happy, they may leave, which can spell problems for your employee retention rate, which in turn can negatively impact your business as a whole. Fortunately, there are strategies you can implement to ensure that your workforce is engaged, happy, and driving the business forward. Startup Leadership Challenges.

Retention 130

Retention Leadership Compensation Communication 130

Intercom, Inc.

OCTOBER 31, 2018

Bots have the power to improve the customer experience at every stage of the lifecycle, from acquisition right through to retention. Our customers are already seeing value from implementing Custom Bots on their website by personally engaging new visitors with video, automatically qualifying leads and nurturing new trial users to paid plans.

Scale 128

Scale Engagement Marketing Onboarding 128

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Marketing 103

Marketing Sales Funnel Forecasting Customer Lifetime Value 103

Totango

AUGUST 16, 2022

Customer Retention Software Cuts Down Client Churn. Customer retention software has become essential for effective SaaS customer success strategies. Customer retention software automates best practices for maintaining clients, helping you deliver successful outcomes that inspire subscription renewals and repeat business.

Payment Solutions 98

Payment Solutions Payment Methods Retention Software Review 98

User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

User Pilot

DECEMBER 12, 2022

A customer engagement dashboard is invaluable for interpreting customer data and making the right business decisions. With ease, you’ll gather, analyze, and share user engagement insights that will reduce churn and drive product growth. If unsure, dig into your engagement data and interact with other teams in your company.

Engagement 97

Engagement Metrics Scale Customer Lifetime Value 97

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 131

Marketing Sales Funnel Retention Branding 131