Sat.May 18, 2024 - Fri.May 24, 2024

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Unearned Revenue: What it is and What it Means for Subscription Businesses

Stax

When can revenue NOT be counted as revenue? If this question is confusing, you’re not alone. The concept of unearned revenue can easily trip up SaaS companies that offer subscription services and products on a recurring basis. Unlike when selling ordinary products, you cannot recognize the revenue earned from a subscription all at once. Although your business has received payment, this cannot be credited to your bottom line until delivery of the product is completed.

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8 Customer Lifecycle Management Best Practices

User Pilot

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. But what are these best practices and how can you implement them? Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding! TL;DR Customer lifecycle management (CLM) is a strategic approach for tracking, analyzing, and optimizing customer interactions throughout their entire relationship with your

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The Future of Content Success Is Social

The Moz Blog

What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using social media.

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The Power of Authenticity in Sales with Fred Diamond

Predictable Revenue

Collin and Fred shared how an unusual path involving his battle with Lyme disease made him a better sales leader. The post The Power of Authenticity in Sales with Fred Diamond appeared first on Predictable Revenue.

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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Doubling Down: Karl Alomar, Managing Partner at M13

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Andrew Steele, Partner at Activant Capital. Check that out here. This week we’re focusing on Karl Alomar, Managing Partner at M13! #1. What’s your most recent disclosed investment?

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These People Aren’t Gods: How European Founders Can Stop Making The #1 Mistake in US Recruiting

Kellblog

“When you read their profiles and interview them, you think one thing: these people are gods.” — European founder on early US hiring. Despite numerous warnings , I continue to see many European founders fall into the same trap when it comes to hiring in the first years of their US expansion. Sadly, it feels like one of those lessons you can only learn from experience.

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Vendor negotiation strategies: Renew contracts like a pro

BetterCloud

Contract negotiations are like salsa, it takes two to tango. Be it renewals or new contracts, there must be collaboration and coordination between both parties to reach a mutually beneficial agreement. And for the odds to be in your favor, you must be skilled in negotiating contracts with vendors. Effective vendor negotiations prioritize collaboration over coercion.

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Best Practices for a Seamless Billing System Migration

Chargebee

Selecting a new billing system can feel like running ten miles in a marathon only to find 32 more miles to go. You’ll reach the finish line only when you nail the implementation, migration, and onboarding. An unplanned migration process can lead to data duplication, inaccurate revenue reporting, and business downtime – all affecting the incredible subscriber experience you want to deliver to your customers.

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Data Science as a Growth Lever for SaaS Businesses

Inturact

If you’re like most SaaS companies we interact with, you wish you had a crystal ball that could show you exactly what your customers want and how to keep them coming back for more. What if we told you that SaaS data science can provide that crystal ball for you?

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Emergence: Top Quartile Startups Are Still Growing 100% at $10m in ARR

SaaStr

So Emergence Capital put together a great report here on B2B startups, “Beyond Benchmarks 2024” , with a ton of great data across 664 software startups. One piece I loved is how 2023 growth rates compared to 2022 for Top Quartile Software Startups. Now to be clear, and I know this is a bit brutal — “Top Quartile” isn’t in general enough to get funded by VCs.

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NVIDIA

Tom Tunguz

NVIDIA’s growth is an index on the growth of AI. “Compute revenue grew more than 5x and networking revenue more than 3x from last year.” Data center revenue totaled $26b, with about 45% from the major clouds ($13b). These clouds announced they were spending $40b in capex to build out data centers , implying NVIDIA is capturing very roughly 33% of the total capex budgets for their cloud customers.

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Navigating Your SaaS Transition: 5 Insights From Stardock’s Experience With FastSpring

FastSpring

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. If your company is considering making a SaaS transition, Brad Sams of Stardock knows what you’re going through. As the VP and General Manager of the Stardock Software division, Brad led his team through this process and has learned some valuable lessons about doin

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Clouded Judgement 5.24.24 - Software Environment Remains Strained

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now First Look at April Quarters Heading in to this week, software earnings have not been good. This week, we got a first look at companies reporting with April quarter ends (so we got the benefit of one incremental month of data).

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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G2: 67% of Customer Success Execs Now Have a Sales Quota

SaaStr

So G2 put out a survey and report on customer success recently that was an eye-opener: 67% of CS execs report having a sales quota 53% of CS execs now view their job as primarily a sales role Now some of this may be semantics. Business software companies have had “account managers” responsible for upsell since the earliest days. As customer success came into its own, it was often seen as distinct from account management, focused on customer retention and happiness and NPS and CSAT.

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Chatting With Her - The ChatGPT App on Mac

Tom Tunguz

For the past few days, I’ve been using the Mac ChatGPT app OpenAI demonstrated last Monday. It’s unquestionably the future of human-computer interaction. Conversing with a computer is much more natural than typing. Imagine speaking t a colleague with the entire internet at their disposal. But also a verbose colleague without much sense of social cues.

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March Core Update & Spam Updates: Four Major Trends

The Moz Blog

Explore the aftermath of Google's March Core Update and Spam Updates and uncover four major trends shaping the search landscape.

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What is the Best Payment Gateway for My SaaS or ISV?

USIO

Choosing the right payment gateway is a crucial decision for any SaaS (Software as a Service) business or ISV. This decision impacts your cash flow, user experience, and even your company’s reputation. With so many options available, it can be overwhelming to decide which payment gateway best suits your needs. Today, we’ll dive into why Usio is a top contender and why it might be the best payment gateway for your SaaS or ISV.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Every Top Founder Ever: “I Should Have Acted on Bad Trends Earlier”

SaaStr

So there are times in startup life when it seems like a wave is just overpowering you, that there is only so much you can do. And so many times, you may quietly feel limited by the team you have. There’s only so much you can do, just so quickly. So many times you’ll default, partially, to Doing Nothing. For now. This works better at Bigger Companies, where real change is often measured in 5+ year chunks.

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Meta Business Suite: What It Is and How to Use It

Buffer Resources

Meta offers several tools to help implement marketing strategies and manage your online presence effectively. But if you’ve never interacted with them before, it can be an overwhelming experience.  So whether you’re a beginner creator or small business owner, this guide will walk you through the key setup tasks and common activities for Meta Business Suite.

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The Top SERP Features in 2024 — Whiteboard Friday

The Moz Blog

In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.

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GTM 95: Going to Market in a Single Platform Ecosystem (HubSpot): Insights from Arrows’ Journey with Daniel Zarick

Sales Hacker

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem. Discussed in this Episode: The benefits and challenges of going to market in a single platform ecosystem like HubSpot How to gain traction and build relationships with key stakeholders in a crowded partner ecosystem St

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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How Much Does “Profitability” Matter in SaaS Today? Let’s Compare HubSpot, Veeva and DropBox. All Are At $2.5 Billion in ARR.

SaaStr

So the #2 topic in SaaS today is probably profitability and efficiency. #1 is AI. But profitability is a close second. And the message to founders is confusing. Yes, everyone has to be at least 2x as efficient as 2021, maybe more so. But … that’s not enough. You still have to grow. So what’s the trade-off? I pulled up 3 recent examples from the SaaStr 5 Interesting Learning series, and interestingly, all 3 are at ~$2.5B ARR: SMB leader HubSpot Enterprise vertical SaaS lea

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60 Days, 58 LinkedIn Posts, 568,000 Impressions: Here’s What I Learned

Buffer Resources

A few years ago, LinkedIn was my strongest marketing channel for my job search coaching business, Recruit the Employer , and I had amassed over 40,000 followers. But then I got a full-time job and put my business — and my social media presence — on pause.  When I decided to relaunch my company this year, I knew returning to LinkedIn would be part of my social media marketing strategy.

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The American Dynamism Engineering Fellows Program

Andreessen Horowitz

We believe the most successful American Dynamism companies share a few common characteristics: They’re able to anticipate technological turning points and breakthroughs. They identify, recruit, and empower the world’s best engineers by giving them insanely hard, cross-disciplinary problems to own. They continuously push the limits of what’s possible with technology, and innovate quickly through both success and failure.

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How to Measure Product Adoption and Retention Rates? A Guide

User Pilot

Wondering how to measure product adoption and retention rates? If yes, this article is exactly what you need! Read to find out what product adoption and retention metrics to track, how to analyze the data for actionable insights, and how Userpilot can help you. TL;DR Tracking product adoption and retention rates helps you understand how users engage with the product and identify potential roadblocks in the customer journey.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Dear SaaStr: Have You Ever Made a Very Risky Investment That Paid Off Big Time?

SaaStr

Dear SaaStr: Have You Ever Made a Very Risky Investment That Paid Off Big Time? Yes. In my first start-up, the VCs pulled our term sheet between signing and closing. They had a legitimate reason — our COO had pulled out of the deal. Which was my fault, for recruiting a prestigious, but sketchy, COO. But it was a very stressful time, when the term sheet was pulled.

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Guide on Customer Lifetime Value (LTV) for SaaS Businesses

Subscription Flow

First impressions are rarely the last impressions, but they can prove to be just that for your company if you do not strategize a high customer lifetime value (LTV) for SaaS businesses. This can be a costly first impression since statistics show that acquiring a new customer is 5 times more expensive than retaining an existing one. ( Churn is expensive!

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The Two Big Choices Enterprise Software Companies Make in Opening Japan

Kellblog

For no apparent underlying reason, a lot of the companies I have worked at over the years have been quite successful in Japan. Thus, while I don’t write about it much, I have a fair bit of experience working with Japanese subsidiaries and/or distributors in the enterprise software market. On a recent trip to Tokyo, I met with an old friend who’s lived in Japan for well over a decade and who is now the GM of Japan at a large enterprise software company.